{"id":42123,"date":"2020-04-03T12:10:36","date_gmt":"2020-04-03T17:10:36","guid":{"rendered":"https:\/\/l21.mx\/?p=42123"},"modified":"2020-04-03T12:10:37","modified_gmt":"2020-04-03T17:10:37","slug":"el-gozo-al-pozo","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=42123","title":{"rendered":"El gozo  al pozo"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Arturo Medina Galindo<\/strong><\/p><p> Director NITU.mx \u2022 arturo@nitu.mx<\/p><p> Twitter @Arturo_Medina_G<\/p><\/blockquote><\/figure>\n\n\n\n<p><strong>I<\/strong>mposible haber elegido un momento m\u00e1s complicado para la fiesta de 50 a\u00f1os del destino tur\u00edstico n\u00famero uno de M\u00e9xico; todos los planes se vinieron abajo, eventos, competencias deportivas, conciertos, exposiciones, conferencias, todo qued\u00f3 consumido por el enemigo silencioso Covid-19.<\/p>\n\n\n\n<p>Habr\u00e1 sin duda mejores momentos para el festejo; hoy los esfuerzos est\u00e1n centrados en detenerlo, despu\u00e9s en retomar el impulso. Canc\u00fan ha sufrido cat\u00e1strofes en sus 50 a\u00f1os de historia y se ha levantado, sin embargo, el reto hoy es definitivamente mucho mayor, ni \u201cGilberto\u201d, ni \u201cWilma\u201d, ni el H1N1 nos golpearon tan \u201cseco\u201d.<\/p>\n\n\n\n<p>La diferencia con los huracanes, es que la infraestructura est\u00e1 intacta, si ma\u00f1ana se quisiera operar al 100% se puede, pero en cuanto a los posibles visitantes, nuestros mercados primarios est\u00e1n tan o m\u00e1s golpeados econ\u00f3micamente que nosotros. Estados Unidos convertido en el epicentro de la pandemia, vive una crisis como nunca, y no solo habr\u00e1 que esperar a que se venza al virus; tambi\u00e9n hay que esperar que la econom\u00eda mejore, y que la gente quiera vacacionar.<\/p>\n\n\n\n<p>En su momento el H1N1, que fue \u201cnuestro virus\u201d, nunca nos dio un golpe tan \u201ccertero\u201d; la ocupaci\u00f3n en aquel 2009 baj\u00f3 hasta 30% por dos semanas m\u00e1ximo, e inici\u00f3 la recuperaci\u00f3n. Hoy el devastador Covid-19 nos llev\u00f3 pr\u00e1cticamente a cero y de ah\u00ed como el ave f\u00e9nix, habr\u00e1 que levantarnos desde las cenizas.<\/p>\n\n\n\n<p>Vivimos escenarios in\u00e9ditos, transitamos por lo desconocido, quiz\u00e1 el mundo del turismo nunca vuelva a ser el mismo, los da\u00f1os a las agencias de viajes y a las l\u00edneas a\u00e9reas han sido catastr\u00f3ficos, los gobiernos deben destinar no solo en M\u00e9xico sino en todo el mundo una buena cantidad de recursos a su recuperaci\u00f3n, porque el turismo representa 10.4% del PIB global.<\/p>\n\n\n\n<p>Adem\u00e1s de la cuesti\u00f3n econ\u00f3mica, est\u00e1 la psicol\u00f3gica: cuando esto termine la poblaci\u00f3n no solo querr\u00e1 salir de su encierro para ir a la calle; seguramente estar\u00e1 pensando en vacaciones, en ver otros paisajes, en disfrutar el sol y el viento. Hay que estar preparados de la mejor manera para transitar de la mejor forma por este nuevo sendero.<\/p>\n\n\n\n<p>Y recordar que, junto con las empresas tur\u00edsticas, con las l\u00edneas a\u00e9reas, con las navieras, est\u00e1n las Pymes parte fundamental en la cadena de suministro que son especialmente vulnerables.<\/p>\n\n\n\n<p>Hoy el sector tur\u00edstico lucha por la supervivencia, por superar todas las inc\u00f3gnitas que nos deja la pandemia. \u00bfC\u00f3mo afectar\u00e1 al sector empresarial y por ende al empleo? \u00bfCu\u00e1nto tardar\u00e1n los mercados en recuperarse para poder viajar? \u00bfLos mercados cambiar\u00e1n su comportamiento de viaje? Los m\u00e1s optimistas sugieren que para que todo vuelva a la normalidad debemos esperar cerca de medio a\u00f1o, pero algunos otros no son tan confiados al no verle el fin a la pandemia.&nbsp;<\/p>\n\n\n\n<p>Hoy los planes y proyectos a largo plazo, 3 a 5 a\u00f1os, se han reducido a 3 o 5 meses, teniendo como primordial objetivo, sobrevivir a la pandemia del coronavirus. El turismo ser\u00e1 uno antes y otro despu\u00e9s de COVID-19.&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arturo Medina Galindo Director NITU.mx \u2022 arturo@nitu.mx Twitter @Arturo_Medina_G Imposible haber elegido un momento m\u00e1s complicado&hellip;<\/p>\n","protected":false},"author":95,"featured_media":40276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-42123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arturo-medina"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El gozo al pozo | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/l21.mx\/?p=42123\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"El gozo al pozo | Revista Latitud 21\" \/>\n<meta name=\"twitter:description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/l21.mx\/wp-content\/uploads\/2019\/11\/arturo-medina-2019.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:site\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ahernandez@latitud21.com.mx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=42123#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=42123\"},\"author\":{\"name\":\"ahernandez@latitud21.com.mx\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/b3cb342bb947a88e1fc27e05770479da\"},\"headline\":\"El gozo al pozo\",\"datePublished\":\"2020-04-03T17:10:36+00:00\",\"dateModified\":\"2020-04-03T17:10:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=42123\"},\"wordCount\":551,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=42123#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/arturo-medina-2019.jpg\",\"articleSection\":[\"Arturo Medina\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=42123#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=42123\",\"url\":\"https:\\\/\\\/l21.mx\\\/?p=42123\",\"name\":\"El gozo al pozo | Revista Latitud 21\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=42123#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=42123#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/arturo-medina-2019.jpg\",\"datePublished\":\"2020-04-03T17:10:36+00:00\",\"dateModified\":\"2020-04-03T17:10:37+00:00\",\"description\":\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=42123#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=42123\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=42123#primaryimage\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/arturo-medina-2019.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/arturo-medina-2019.jpg\",\"width\":791,\"height\":570},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=42123#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/l21.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El gozo al pozo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"name\":\"Revista Latitud 21\",\"description\":\"Emprendedores  y negocios en el Caribe Mexicano\",\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/l21.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\",\"name\":\"Grupo Editorial Latitud 21 SA de CV\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"width\":250,\"height\":250,\"caption\":\"Grupo Editorial Latitud 21 SA de CV\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RevistaLatitud21\\\/\",\"https:\\\/\\\/x.com\\\/Latitud21mx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/b3cb342bb947a88e1fc27e05770479da\",\"name\":\"ahernandez@latitud21.com.mx\",\"url\":\"https:\\\/\\\/l21.mx\\\/?author=95\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El gozo al pozo | Revista Latitud 21","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/l21.mx\/?p=42123","twitter_card":"summary_large_image","twitter_title":"El gozo al pozo | Revista Latitud 21","twitter_description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","twitter_image":"https:\/\/l21.mx\/wp-content\/uploads\/2019\/11\/arturo-medina-2019.jpg","twitter_creator":"@Latitud21mx","twitter_site":"@Latitud21mx","twitter_misc":{"Escrito por":"ahernandez@latitud21.com.mx","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/l21.mx\/?p=42123#article","isPartOf":{"@id":"https:\/\/l21.mx\/?p=42123"},"author":{"name":"ahernandez@latitud21.com.mx","@id":"https:\/\/l21.mx\/#\/schema\/person\/b3cb342bb947a88e1fc27e05770479da"},"headline":"El gozo al pozo","datePublished":"2020-04-03T17:10:36+00:00","dateModified":"2020-04-03T17:10:37+00:00","mainEntityOfPage":{"@id":"https:\/\/l21.mx\/?p=42123"},"wordCount":551,"commentCount":0,"publisher":{"@id":"https:\/\/l21.mx\/#organization"},"image":{"@id":"https:\/\/l21.mx\/?p=42123#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2019\/11\/arturo-medina-2019.jpg","articleSection":["Arturo Medina"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/l21.mx\/?p=42123#respond"]}]},{"@type":"WebPage","@id":"https:\/\/l21.mx\/?p=42123","url":"https:\/\/l21.mx\/?p=42123","name":"El gozo al pozo | Revista Latitud 21","isPartOf":{"@id":"https:\/\/l21.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/l21.mx\/?p=42123#primaryimage"},"image":{"@id":"https:\/\/l21.mx\/?p=42123#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2019\/11\/arturo-medina-2019.jpg","datePublished":"2020-04-03T17:10:36+00:00","dateModified":"2020-04-03T17:10:37+00:00","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","breadcrumb":{"@id":"https:\/\/l21.mx\/?p=42123#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/l21.mx\/?p=42123"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/?p=42123#primaryimage","url":"https:\/\/l21.mx\/wp-content\/uploads\/2019\/11\/arturo-medina-2019.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2019\/11\/arturo-medina-2019.jpg","width":791,"height":570},{"@type":"BreadcrumbList","@id":"https:\/\/l21.mx\/?p=42123#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/l21.mx\/"},{"@type":"ListItem","position":2,"name":"El gozo al pozo"}]},{"@type":"WebSite","@id":"https:\/\/l21.mx\/#website","url":"https:\/\/l21.mx\/","name":"Revista Latitud 21","description":"Emprendedores  y negocios en el Caribe Mexicano","publisher":{"@id":"https:\/\/l21.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/l21.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/l21.mx\/#organization","name":"Grupo Editorial Latitud 21 SA de CV","url":"https:\/\/l21.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/","url":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","width":250,"height":250,"caption":"Grupo Editorial Latitud 21 SA de CV"},"image":{"@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevistaLatitud21\/","https:\/\/x.com\/Latitud21mx"]},{"@type":"Person","@id":"https:\/\/l21.mx\/#\/schema\/person\/b3cb342bb947a88e1fc27e05770479da","name":"ahernandez@latitud21.com.mx","url":"https:\/\/l21.mx\/?author=95"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/42123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42123"}],"version-history":[{"count":1,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/42123\/revisions"}],"predecessor-version":[{"id":42124,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/42123\/revisions\/42124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/media\/40276"}],"wp:attachment":[{"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}