{"id":42536,"date":"2020-05-01T13:49:46","date_gmt":"2020-05-01T18:49:46","guid":{"rendered":"https:\/\/l21.mx\/?p=42536"},"modified":"2020-05-01T13:49:47","modified_gmt":"2020-05-01T18:49:47","slug":"hay-que-ser-positivos","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=42536","title":{"rendered":"Hay que ser  positivos"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Arturo Medina Galindo<\/strong><\/p><p> Director NITU.mx \u2022 arturo@nitu.mx<\/p><p> Twitter @Arturo_Medina_G<\/p><\/blockquote><\/figure>\n\n\n\n<p><strong>D<\/strong>esde el d\u00eda uno de la crisis, el plan del gobernador de Quintana Roo, <strong>Carlos Joaqu\u00edn<\/strong>, incluye el proyecto de recuperaci\u00f3n, el cual est\u00e1 listo con una campa\u00f1a que ser\u00e1 intensa y dirigida a segmentos primarios para que el mensaje llegue directo; escuchamos planes, proyectos, proyecciones, posibles fechas de aperturas y certificados de sanidad. La pregunta es \u00bfpara cu\u00e1ndo?<\/p>\n\n\n\n<p>Las empresas no aguantan mucho m\u00e1s, y para colmo el presidente se molesta cuando los empresarios gestionan sus propios cr\u00e9ditos, ante la negativa de su gobierno de lanzar un \u201csalvavidas\u201d. Los acuerdos con el gobierno estatal para hacer frente a la n\u00f3mina llegan a mayo, y para junio apenas iniciaremos la escalada de aperturas. Pero ojo, una cosa es que estemos abiertos y otra que haya quien quiera vacacionar en medio de la pandemia.<\/p>\n\n\n\n<p>Para los destinos tur\u00edsticos la reactivaci\u00f3n ser\u00e1 doblemente complicada: primero convenciendo a los posibles turistas de que aqu\u00ed tenemos controlado al virus, despu\u00e9s el temor de trabajadores y poblaci\u00f3n de que el turista sea portador del virus.<\/p>\n\n\n\n<p>No se ve muy claro, pero no se puede esperar m\u00e1s all\u00e1 del uno de junio: los hoteles deben abrir y debe haber vuelos disponibles para que las agencias y touroperadores puedan vender. La reapertura ser\u00e1 lenta, muy lenta, pues el dinero no va a fluir r\u00e1pidamente como cuando pasa un hurac\u00e1n.&nbsp;<\/p>\n\n\n\n<p>Todo ser\u00e1 paulatino, habr\u00e1 de prevalecer la paciencia; los c\u00e1lculos m\u00e1s audaces no deben sobrepasar de un 30% de ocupaci\u00f3n para el verano, y una vez caminando llegar al 50% para diciembre.<\/p>\n\n\n\n<p>El turismo dom\u00e9stico sin duda debe ser el primero en llegar, y ya operando generar la confianza de los otros mercados. Y ah\u00ed es en donde est\u00e1 el otro problema: las l\u00edneas a\u00e9reas. Interjet ha sido incluso embargado, a pesar de que en alg\u00fan momento el presidente dijo que le ayudar\u00eda con lo que fuera posible; Volaris, VivaAerobus y Aerom\u00e9xico tendr\u00e1n que salir sin ayuda del gobierno.<\/p>\n\n\n\n<p>M\u00e9xico es la excepci\u00f3n mundial; las m\u00e1s poderosas l\u00edneas a\u00e9reas han recibido ayuda de sus gobiernos, aqu\u00ed habr\u00e1 que inventar para reactivarse. Lo que nos preguntamos es, \u00bfc\u00f3mo los \u2018monstruos\u2019 Delta, United, Lufthansa, Air France e Iberia han tenido que recurrir a un salvavidas gubernamental como \u00faltima opci\u00f3n y en M\u00e9xico van a sobrevivir?&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arturo Medina Galindo Director NITU.mx \u2022 arturo@nitu.mx Twitter @Arturo_Medina_G Desde el d\u00eda uno de la crisis,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":40276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-42536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arturo-medina"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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