{"id":4254,"date":"2013-09-01T10:11:33","date_gmt":"2013-09-01T15:11:33","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=4254"},"modified":"2019-09-27T13:40:04","modified_gmt":"2019-09-27T18:40:04","slug":"daniela-buendia","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=4254","title":{"rendered":"Daniela Buend\u00eda"},"content":{"rendered":"<p><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2013\/09\/daniela-alma-126.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-large wp-image-4257\" title=\"daniela alma 126\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2013\/09\/daniela-alma-126-1024x680.jpg\" alt=\"\" width=\"1024\" height=\"680\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2013\/09\/daniela-alma-126-1024x680.jpg 1024w, https:\/\/l21.mx\/wp-content\/uploads\/2013\/09\/daniela-alma-126-300x199.jpg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2013\/09\/daniela-alma-126-768x510.jpg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2013\/09\/daniela-alma-126-1536x1020.jpg 1536w, https:\/\/l21.mx\/wp-content\/uploads\/2013\/09\/daniela-alma-126-2048x1360.jpg 2048w, https:\/\/l21.mx\/wp-content\/uploads\/2013\/09\/daniela-alma-126-1920x1275.jpg 1920w, https:\/\/l21.mx\/wp-content\/uploads\/2013\/09\/daniela-alma-126-1170x777.jpg 1170w, https:\/\/l21.mx\/wp-content\/uploads\/2013\/09\/daniela-alma-126-585x389.jpg 585w, https:\/\/l21.mx\/wp-content\/uploads\/2013\/09\/daniela-alma-126-263x175.jpg 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>El profesionalismo y estar a la vanguardia en temas relacionados con la mercadotecnia han llevado a Daniela Buend\u00eda a desempe\u00f1arse con \u00e9xito como directora de medios de Grupo Icon, empresa que, a lo largo de los \u00faltimos ocho a\u00f1os, le ha brindado la oportunidad de desarrollarse hasta convertirse en su mejor carta de presentaci\u00f3n, en su alma.<\/p>\n<p>Originaria de Cuernavaca, Morelos, es licenciada en Mercadotecnia por la Universidad An\u00e1huac, y lleg\u00f3 a Grupo Icon en 2008, tras desempe\u00f1arse profesionalmente en el \u00e1rea de Relaciones P\u00fablicas de Royal Resorts.<\/p>\n<p>\u201cEn Icon es como trabajar con la familia. Aqu\u00ed he crecido profesional y personalmente, ya que aprendo d\u00eda a d\u00eda con clientes, compa\u00f1eros, jefes y proveedores\u201d, afirma.<\/p>\n<p>Entre sus mayores retos, Daniela Buend\u00eda recuerda el d\u00eda que acudi\u00f3 a una cita con ejecutivos de La Boutique Palacio, hace tres a\u00f1os, en la que obtuvo la cuenta para Grupo Icon, haza\u00f1a que en principio se antojaba m\u00e1s que dif\u00edcil ya que la firma s\u00f3lo trabajaba con agencias de medios a nivel nacional. \u201cLlevamos tres a\u00f1os con ellos y hemos estado renovando contrato. Es una cuenta muy dif\u00edcil porque los est\u00e1ndares que manejan son muy altos, con lo cual tambi\u00e9n hemos crecido profesionalmente porque a nivel local no est\u00e1bamos acostumbrados a ser tan rigurosos\u201d, destaca.<\/p>\n<p>Siempre competitiva y en constante actualizaci\u00f3n, Daniela considera que las agencias de medios tienen que brindar el servicio, la calidad y creatividad\u00a0 necesarias para lograr solidez y fuerza. \u201cAhora todo mundo pone agencias de publicidad como si fueran tienditas, y creo que si todas nos desenvolvemos con profesionalismo y honestidad, Canc\u00fan podr\u00eda colocarse en buen sitio en comparaci\u00f3n con otros puntos del pa\u00eds, incluyendo el DF, que muchos consideran la cuna de la mercadotecnia en M\u00e9xico\u201d, afirma.<\/p>\n<p>A corto plazo su mayor reto es colocar a Grupo Icon entre las mejores agencias, principalmente despu\u00e9s de haber sido rankeada por Mercado2.0 entre las primeras 100 del pa\u00eds.<\/p>\n<p>\u201cSomos un gran equipo de 18 colaboradores en constante crecimiento y renovaci\u00f3n, y prueba de ello es la reciente creaci\u00f3n de nuestro departamento de<em> Community Managers<\/em>, especializado en el manejo de redes sociales\u201d.<\/p>\n<p>En cuanto a sus planes de vida, Daniela lo tiene muy claro: \u201cDeseo seguir trabajando aqu\u00ed hasta que sea viejita, luchando por mantenernos como la mejor agencia de medios de Canc\u00fan, y seguir cumpliendo con esa calidad y atenci\u00f3n al cliente que nos distingue\u201d.<strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>[editor]alma-del-negocio[\/editor]<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El profesionalismo y estar a la vanguardia en temas relacionados con la mercadotecnia han llevado a&hellip;<\/p>\n","protected":false},"author":69,"featured_media":4260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-4254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-encuentros"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Daniela Buend\u00eda | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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