{"id":42950,"date":"2020-06-01T14:15:29","date_gmt":"2020-06-01T19:15:29","guid":{"rendered":"https:\/\/l21.mx\/?p=42950"},"modified":"2020-06-01T14:15:30","modified_gmt":"2020-06-01T19:15:30","slug":"es-posible-el-covid-free","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=42950","title":{"rendered":"\u00bfEs posible  el COVID free?"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Sustentur<\/strong><\/p><p> <strong>Vicente Ferreyra Acosta<\/strong><\/p><p> Director general de Sustentur<\/p><p> Twitter: @sustentur @vicenteferreyra<\/p><\/blockquote><\/figure>\n\n\n\n<p><strong>U<\/strong>no de los t\u00e9rminos que van a volverse m\u00e1s relevantes en esta \u201cnueva normalidad\u201d en el turismo es el de trazabilidad.<\/p>\n\n\n\n<p>El t\u00e9rmino apareci\u00f3 en 1996, respondiendo a las exigencias de los consumidores, quienes se implicaron fuertemente a ra\u00edz de las crisis sanitarias que ocurrieron en Europa y del descubrimiento de la encefalopat\u00eda espongiforme bovina, mejor conocido como el mal de \u201clas vacas locas\u201d.<\/p>\n\n\n\n<p>La agencia de estandarizaci\u00f3n GS1 define la trazabilidad como \u201cla habilidad de trazar o dejar huella de los movimientos y procesos por los que pasa un determinado producto\u201d. En el caso del coronavirus, la mayor\u00eda de los est\u00e1ndares que est\u00e1n empezando a crearse hacen referencia a que las medidas de sanidad e higiene para que sean efectivas deben implementarse en toda la cadena de valor del turismo, con el objetivo de evitar al m\u00e1ximo el potencial contagio.<\/p>\n\n\n\n<p>Suena l\u00f3gico, si logramos monitorear al turista desde que sube a un taxi, llega al aeropuerto, viaja en avi\u00f3n, toma un taxi o renta un auto en el destino, hace un tour o actividad, regresa al aeropuerto y a su casa, podemos limitar el n\u00famero de contagios. Sin embargo, esto no es suficiente porque es imposible tener \u201ctrazabilidad\u201d del sujeto previo a la visita, e incluso asegurar que las personas que tuvieron contacto con dicha persona en el destino est\u00e1n libres de coronavirus.<\/p>\n\n\n\n<p>Si sumamos a ello el que muchos pacientes infectados son asintom\u00e1ticos, podr\u00edamos asegurar que el ofrecer sitios, empresas o destinos COVID Free es pr\u00e1cticamente imposible; incluso, como algunos dicen, a\u00fan cuando tengamos la vacuna.<\/p>\n\n\n\n<p>Porque el potencial de mutaci\u00f3n del virus, o incluso, la posibilidad de que otro virus se geste a nivel internacional siempre estar\u00e1 latente, en especial considerando que temas como la zoonosis (transmisi\u00f3n de un virus de animales a personas) seguir\u00e1n creciendo por las pr\u00e1cticas de destrucci\u00f3n de h\u00e1bitats y tr\u00e1fico de especies.<\/p>\n\n\n\n<p>\u00bfRealmente estamos listos para volver al turismo? \u00bfY para pensar que esta actividad puede volver a ser lo que era antes? Yo tendr\u00eda mis dudas, aunque tambi\u00e9n creo que no puede paralizarnos el miedo, y que los efectos econ\u00f3micos de no reactivar la econom\u00eda local pueden llevarnos a problemas sociales m\u00e1s graves que los de salud.<\/p>\n\n\n\n<p>A m\u00ed un tema que me preocupa mucho es lo que en salud se llama el \u201cpersonal de primera l\u00ednea\u201d; \u00bfqu\u00e9 pasar\u00e1 con aquellas persona m\u00e1s expuestas, y que adem\u00e1s son las m\u00e1s vulnerables debido a que no cuentan con seguridad social, y si la tuvieran, nuestros sistema de salud no es el \u00f3ptimo? Me refiero a camaristas, stewards, recepcionistas, animadores y otros que son el alma de este sector, y a quienes deber\u00edamos proteger y asegurarles la atenci\u00f3n en caso de ser necesaria.<\/p>\n\n\n\n<p>Ah\u00ed un buen reto, en especial considerando las condiciones que el empleo tur\u00edstico tiene actualmente. Regresemos a la actividad, s\u00ed, pero no olvidemos que la prioridad no es el turista, sino nuestra gente, aquella sin la que el turismo simplemente no sucede. &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustentur Vicente Ferreyra Acosta Director general de Sustentur Twitter: @sustentur @vicenteferreyra Uno de los t\u00e9rminos que&hellip;<\/p>\n","protected":false},"author":95,"featured_media":36010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[222],"tags":[],"class_list":["post-42950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vicente-ferreyra-acosta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfEs posible el COVID free? | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/l21.mx\/?p=42950\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u00bfEs posible el COVID free? 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