{"id":42952,"date":"2020-06-01T14:17:43","date_gmt":"2020-06-01T19:17:43","guid":{"rendered":"https:\/\/l21.mx\/?p=42952"},"modified":"2020-06-01T14:17:44","modified_gmt":"2020-06-01T19:17:44","slug":"en-medio-de-la-incertidumbre","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=42952","title":{"rendered":"En medio de la  incertidumbre"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>En l\u00ednea directa<\/strong><\/p><p> <strong>Arturo Medina Galindo<\/strong><\/p><p> Director NITU.mx \u2022 arturo@nitu.mx<\/p><p> Twitter @Arturo_Medina_G<\/p><\/blockquote><\/figure>\n\n\n\n<p><strong>T<\/strong>odo este mes de junio, al menos, seguiremos viviendo en la incertidumbre: \u00bfDe qu\u00e9 color es el sem\u00e1foro? \u00bfSer\u00e1 apropiado abrir al turismo? \u00bfDebemos recibir turistas de Estados Unidos\u2026 y si vienen de la CDMX? \u00bfSer\u00e1n suficientes las precauciones que se tomar\u00e1n? Son muchas preguntas y casi ninguna tiene una respuesta certera.<\/p>\n\n\n\n<p>Usted seguramente se fue respondiendo con alguna duda cada una de las preguntas, y quiz\u00e1 si comparamos las respuestas no tendremos ni la mitad en el mismo sentido, y es que nadie sabe realmente qu\u00e9 va a pasar.&nbsp;<\/p>\n\n\n\n<p>La decisi\u00f3n de abrir al turismo la tomar\u00e1 seguramente el gobernador Carlos Joaqu\u00edn, a quien debemos reconocer su empe\u00f1o en estar en primera fila de la batalla contra la pandemia; ha dado m\u00e1s mensaje en estos dos \u00faltimos meses que los primeros tres a\u00f1os de su gobierno; sin embargo, los l\u00edderes del sector productivo han estado a su lado y han consensuado con \u00e9l las estrategias. Todos saben por d\u00f3nde va la cosa, y han estado de acuerdo; luego no se vale desmarcarse.<\/p>\n\n\n\n<p>Se present\u00f3 al fin la nueva campa\u00f1a para promover el regreso del Caribe Mexicano a la escena del turismo, se ha hecho una propuesta con fotograf\u00eda muy bien lograda de una gran cantidad de sitios en todo el estado; en todos los carteles hay dos fotograf\u00edas, se est\u00e1 jugando con el contraste: \u201cLa fusi\u00f3n de dos mundos\u201d, lo que ocurre en la superficie y lo que ocurre en el mundo subterr\u00e1neo o submarino.<\/p>\n\n\n\n<p>Quiz\u00e1 no fue lo que muchos pensaban; algunos imaginaban algo disruptivo, promociones, slogans con propuestas agresivas, pero en cambio el concepto institucional fue la opci\u00f3n por la que opt\u00f3 el equipo del CPTQ y de la agencia Gaudelli. Ahora el m\u00e9todo de distribuci\u00f3n de la publicidad y la promoci\u00f3n, y las campa\u00f1as de relaciones p\u00fablicas ser\u00e1n el fundamento para que una vez que los mercados est\u00e9n en condiciones se puedan \u201catacar\u201d.<\/p>\n\n\n\n<p>Me parce que este esfuerzo institucional y la propuesta de los hoteleros que van a distribuir una campa\u00f1a m\u00e1s din\u00e1mica, con m\u00e1s movimiento y hablando de precios y promociones, son un complemento que puede funcionar muy bien. Ya veremos si algunos orgullos y rencillas son superados para que la unidad en todos los sectores pueda tener un efecto positivo en el retorno a la actividad.&nbsp;<\/p>\n\n\n\n<p>Por lo pronto, es la primera ocasi\u00f3n que todas las asociaciones de hoteles del estado est\u00e1n reunidas motu propio; ojal\u00e1 que sea esta la primera pero no la \u00faltima vez que trabajen juntos en busca de objetivos comunes. En este caso el objetivo es arrancar la maquinaria de este gran destino tur\u00edstico que ha sufrido este par\u00f3n brutal.&nbsp;<\/p>\n\n\n\n<p>\u00bfCu\u00e1nto ser\u00e1 el da\u00f1o? Es solo otra de las incertidumbres, y no lo vamos a saber hasta que las cosas vuelvan por lo menos al nivel que estaban anteriormente; si nos va bien, tendr\u00edamos que pensar en diciembre; pero si las cosas no resultan tan f\u00e1ciles, quiz\u00e1 veremos n\u00fameros saludables ya metidos en el 2021 .&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En l\u00ednea directa Arturo Medina Galindo Director NITU.mx \u2022 arturo@nitu.mx Twitter @Arturo_Medina_G Todo este mes de&hellip;<\/p>\n","protected":false},"author":95,"featured_media":40276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-42952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arturo-medina"],"acf":[],"yoast_head":"<!-- This site is optimized with 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