{"id":43232,"date":"2020-06-26T15:36:17","date_gmt":"2020-06-26T20:36:17","guid":{"rendered":"https:\/\/l21.mx\/?p=43232"},"modified":"2021-04-28T12:07:01","modified_gmt":"2021-04-28T17:07:01","slug":"presentan-campana-amo-a-cancun-por-eso-te-cuido-por-eso-me-cuido","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=43232","title":{"rendered":"Presentan campa\u00f1a \u00abAmo a Canc\u00fan, por eso te cuido, por eso me cuido\u00bb"},"content":{"rendered":"

En conferencia de prensa en l\u00ednea se present\u00f3 la campa\u00f1a de concientizaci\u00f3n y comunicaci\u00f3n \u201cAmo a Canc\u00fan. Por eso te cuido, por eso me cuido\u201d.<\/p>\n

Estrategia que surge del empresariado quintanarroense alineada con el plan de reactivaci\u00f3n econ\u00f3mica del estado tras las declaratoria de catalogar al turismo como actividad esencial.<\/p>\n

Luego del inicio de la nueva normalidad, desde el pasado 8 de junio que se iniciaron gradualmente las actividades econ\u00f3micas principalmente en el norte del estado, se increment\u00f3 la movilidad de personas desde sus hogares a sus centros de trabajo y se ha notado un relajamiento de la poblaci\u00f3n ante las medidas b\u00e1sicas de prevenci\u00f3n de contagios: el uso de tapabocas, lavado de manos constante y mantener sana distancia.<\/p>\n

Lo anterior llam\u00f3 a la acci\u00f3n de los empresarios, ya que al iniciar las actividades tur\u00edsticas y al esfuerzo de mantener una imagen solida de un destino seguro certificado por la WTTO (World Travel and Tourism Organization) y diversas campa\u00f1as tanto de empat\u00eda como de posicionamiento tur\u00edstico por parte del CPTQ, se decidi\u00f3 unir esfuerzos para implementar una campa\u00f1a de comunicaci\u00f3n clara, convincente y unificadora que se posicione en la mente de todos los quintanarroenses para no bajar la guardia ante la pandemia y a su vez reactivar a los destinos del Caribe Mexicano: Amo a Canc\u00fan. Por eso te cuido, por eso me cuido.<\/p>\n

\"\"<\/a><\/p>\n

La idea de la campa\u00f1a es que sea adoptada por la comunidad local, as\u00ed como los empresarios, instituciones, organismos y patrocinadores para difundirla en los equipos de protecci\u00f3n, caretas y tapabocas, as\u00ed como en otros canales de comunicaci\u00f3n como espectaculares, autobuses, revistas, peri\u00f3dicos, televisoras, anuncios en radio, calcoman\u00edas, parabuses, medios digitales y redes sociales entre otros con el mensaje principal tropicalizado a cada destino tur\u00edstico: Amo a Playa del Carmen, Amo a Cozumel, etc.<\/p>\n

\u201cLa uni\u00f3n hace la fuerza y se siguen sumando aliados para incrementar la difusi\u00f3n del mensaje, el mejor indicador del buen desempe\u00f1o de la campa\u00f1a ser\u00e1 que se reduzcan los contagios, las posibles muertes y nos lleve a una recuperaci\u00f3n exitosa amando mucho m\u00e1s al lugar en donde vivimos y tambi\u00e9n a respetarnos mutuamente\u201d, coment\u00f3 Sergio Le\u00f3n, presidente de Coparmex Quintana Roo.<\/p>\n","protected":false},"excerpt":{"rendered":"

En conferencia de prensa en l\u00ednea se present\u00f3 la campa\u00f1a de concientizaci\u00f3n y comunicaci\u00f3n \u201cAmo a…<\/p>\n","protected":false},"author":100,"featured_media":43233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23],"tags":[48,981,915,870],"class_list":["post-43232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-cancun","tag-cce","tag-coparmex","tag-cubrebocas"],"acf":[],"yoast_head":"\nPresentan campa\u00f1a "Amo a Canc\u00fan, por eso te cuido, por eso me cuido" | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, 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