{"id":43333,"date":"2020-07-02T17:26:04","date_gmt":"2020-07-02T22:26:04","guid":{"rendered":"https:\/\/l21.mx\/?p=43333"},"modified":"2022-04-01T18:26:18","modified_gmt":"2022-04-01T23:26:18","slug":"detras-de-la-puerta-de-un-consejo-directivo","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=43333","title":{"rendered":"Detr\u00e1s de la puerta de un consejo directivo"},"content":{"rendered":"\n

Mirada empresarial<\/strong><\/p>

Inna German G\u00f3mez<\/strong><\/p>

Empresaria<\/p>

@Innagg<\/p><\/blockquote><\/figure>\n\n\n

Esta pandemia me ha ense\u00f1ado mucho en mi papel de empresaria; he tenido la suerte de platicar y observar el comportamiento de diferentes empresarios, tanto peque\u00f1os como enormes. Sin embargo, debo decir que hubo comportamientos similares sin importar el n\u00famero de trabajadores o el monto de los ingresos. Los describo con un poco de iron\u00eda, porque he aprendido que re\u00edrme de mi misma es la mejor forma de sobrellevar las tragedias. Espero se identifiquen con alguno.
\nAn\u00e1lisis financiero: todos pedimos el flujo, proyecciones, saldos, previsiones, etc\u00e9tera. Mentira el que les diga que los revisaba as\u00ed de minucioso mes con mes.
\nDescripci\u00f3n de puestos y an\u00e1lisis de la n\u00f3mina: – \u201c\u00bfA quien se le ocurri\u00f3 abrir un puesto de Asesor\u00eda Pol\u00edtica Trascendental Ambiental?, \u00bfQu\u00e9 hace ese departamento?\u201d \u2013 Pero, licenciado, si usted lo pidi\u00f3.
\nDependiendo del tama\u00f1o de la empresa, convocar a junta emergente con el consejo, con los gerentes, con los operativos, con el contador, con el asesor, con el abogado. \u00bfY c\u00f3mo funciona esta $#% del Zoom, Google Meet, Telmex videoconferencia o Microsoft Netmeeting? \u00bfD\u00f3nde tengo que apretar para apagar el micr\u00f3fono? \u00bfC\u00f3mo comparto pantalla?
\nAhora s\u00ed aprendimos c\u00f3mo usar el Dropbox, el Google drive, CrossLoop, Yuuguu, Mioko, TeamSpeak, Microsof sharedview, entre otros. Y muchos de nosotros aceptamos en nuestro fuero interno y por lo obscurito, que debimos invitar m\u00e1s seguido a nuestra oficina a los chamacos de sistemas.
\nAlgunos, apretamos las mand\u00edbulas ante la falta de previsi\u00f3n del gobierno, nos enojamos mucho ante las cr\u00edticas a nuestro sector. Otros dejamos de dormir, pero apilando libros en nuestras mesas de noche para entender la crisis: \u201cLa gran mentira de la econom\u00eda\u201d, Gonzalo Bernardos. \u201cAntifra\u0301gil\u201d, Nassim Nicholas Taleb. O excelentes novelas, \u201cSalvar el fuego\u201d, Guillermo Arriaga. Y hasta cuentos chistosos como \u201cMaldito karma\u201d, David Safier.<\/p>\n

Entramos en p\u00e1nico, pero despu\u00e9s de esta incesante actividad previa, logramos tomar decisiones realistas con los escenarios, programamos y proyectamos. Empezamos a trabajar en el hoy, construyendo con velocidad constante y energ\u00eda el ma\u00f1ana.
\nCiertamente los emprendedores\/empresarios estamos hechos de un material especial; podr\u00eda decir que somos adaptables como la plastilina\u2026 pens\u00e1ndolo bien, no es tan buena met\u00e1fora, porque el calor la deforma. Tal vez en realidad actuamos como la masa que al hornearse logra deliciosos pasteles. S\u00ed, definitivamente es mucho m\u00e1s certera esta \u00faltima comparaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"

Mirada empresarial Inna German G\u00f3mez Empresaria @Innagg Esta pandemia me ha ense\u00f1ado mucho en mi papel…<\/p>\n","protected":false},"author":101,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[486],"tags":[],"class_list":["post-43333","post","type-post","status-publish","format-standard","hentry","category-inna-german"],"acf":[],"yoast_head":"\nDetr\u00e1s de la puerta de un consejo directivo | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/l21.mx\/?p=43333\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Detr\u00e1s de la puerta de un consejo directivo | Revista Latitud 21\" \/>\n<meta name=\"twitter:description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"twitter:creator\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:site\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=43333#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=43333\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Detr\u00e1s de la puerta de un consejo directivo\",\"datePublished\":\"2020-07-02T22:26:04+00:00\",\"dateModified\":\"2022-04-01T23:26:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=43333\"},\"wordCount\":430,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"articleSection\":[\"Inna German G\u00f3mez\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=43333#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=43333\",\"url\":\"https:\\\/\\\/l21.mx\\\/?p=43333\",\"name\":\"Detr\u00e1s de la puerta de un consejo directivo | Revista Latitud 21\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\"},\"datePublished\":\"2020-07-02T22:26:04+00:00\",\"dateModified\":\"2022-04-01T23:26:18+00:00\",\"description\":\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=43333#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=43333\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=43333#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/l21.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Detr\u00e1s de la puerta de un consejo directivo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"name\":\"Revista Latitud 21\",\"description\":\"Emprendedores y negocios en el Caribe Mexicano\",\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/l21.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\",\"name\":\"Grupo Editorial Latitud 21 SA de CV\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"width\":250,\"height\":250,\"caption\":\"Grupo Editorial Latitud 21 SA de CV\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RevistaLatitud21\\\/\",\"https:\\\/\\\/x.com\\\/Latitud21mx\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/l21.mx\\\/?author=101\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Detr\u00e1s de la puerta de un consejo directivo | Revista Latitud 21","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/l21.mx\/?p=43333","twitter_card":"summary_large_image","twitter_title":"Detr\u00e1s de la puerta de un consejo directivo | Revista Latitud 21","twitter_description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","twitter_creator":"@Latitud21mx","twitter_site":"@Latitud21mx","twitter_misc":{"Escrito por":"","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/l21.mx\/?p=43333#article","isPartOf":{"@id":"https:\/\/l21.mx\/?p=43333"},"author":{"name":"","@id":""},"headline":"Detr\u00e1s de la puerta de un consejo directivo","datePublished":"2020-07-02T22:26:04+00:00","dateModified":"2022-04-01T23:26:18+00:00","mainEntityOfPage":{"@id":"https:\/\/l21.mx\/?p=43333"},"wordCount":430,"commentCount":0,"publisher":{"@id":"https:\/\/l21.mx\/#organization"},"articleSection":["Inna German G\u00f3mez"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/l21.mx\/?p=43333#respond"]}]},{"@type":"WebPage","@id":"https:\/\/l21.mx\/?p=43333","url":"https:\/\/l21.mx\/?p=43333","name":"Detr\u00e1s de la puerta de un consejo directivo | Revista Latitud 21","isPartOf":{"@id":"https:\/\/l21.mx\/#website"},"datePublished":"2020-07-02T22:26:04+00:00","dateModified":"2022-04-01T23:26:18+00:00","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","breadcrumb":{"@id":"https:\/\/l21.mx\/?p=43333#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/l21.mx\/?p=43333"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/l21.mx\/?p=43333#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/l21.mx\/"},{"@type":"ListItem","position":2,"name":"Detr\u00e1s de la puerta de un consejo directivo"}]},{"@type":"WebSite","@id":"https:\/\/l21.mx\/#website","url":"https:\/\/l21.mx\/","name":"Revista Latitud 21","description":"Emprendedores y negocios en el Caribe Mexicano","publisher":{"@id":"https:\/\/l21.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/l21.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/l21.mx\/#organization","name":"Grupo Editorial Latitud 21 SA de CV","url":"https:\/\/l21.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/","url":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","width":250,"height":250,"caption":"Grupo Editorial Latitud 21 SA de CV"},"image":{"@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevistaLatitud21\/","https:\/\/x.com\/Latitud21mx"]},{"@type":"Person","@id":"","url":"https:\/\/l21.mx\/?author=101"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/43333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43333"}],"version-history":[{"count":1,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/43333\/revisions"}],"predecessor-version":[{"id":49621,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/43333\/revisions\/49621"}],"wp:attachment":[{"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}