{"id":43343,"date":"2020-07-02T17:38:15","date_gmt":"2020-07-02T22:38:15","guid":{"rendered":"https:\/\/l21.mx\/?p=43343"},"modified":"2022-04-01T18:26:45","modified_gmt":"2022-04-01T23:26:45","slug":"estamos-solos","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=43343","title":{"rendered":"Estamos solos"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>En l\u00ednea directa<\/strong><\/p><p> <strong>Arturo Medina Galindo<\/strong><\/p><p> Director NITU.mx \u2022 arturo@nitu.mx<\/p><p> Twitter @Arturo_Medina_G<\/p><\/blockquote><\/figure>\n\n\n<p>Estamos a dos a\u00f1os de distancia de la victoria electoral de Andr\u00e9s Manuel L\u00f3pez Obrador; para muchos es motivo de festejo y para otros de desaliento. Enfoc\u00e1ndonos a la actividad econ\u00f3mica de Quintana Roo que es el turismo, sin duda si fue un parteaguas.<\/p>\n<p>La llegada de este personaje al poder Ejecutivo elimin\u00f3 cualquier clase de apoyo al turismo, y a partir de entonces vivimos una nueva realidad que ha abrumado a la industria, sobre todo en \u00e9poca de crisis.<\/p>\n<p>Hoy m\u00e1s que nunca, M\u00e9xico necesita hacerse presente en los mercados internacionales como un pa\u00eds que atiende a sus turistas de la mejor manera y de la forma m\u00e1s segura ante la nueva realidad provocada por la pandemia.<\/p>\n<p>El gobierno federal a trav\u00e9s de su Secretar\u00eda de Turismo luce perdida en los discursos y los planteamientos; adem\u00e1s est\u00e1 atrapada en la imposibilidad de ejecutar cualquier plan por su nulo presupuesto.<\/p>\n<p>Incluso en \u00e9poca de Covid-19 ha reaccionado en lugar de accionar; por ejemplo, cuando la Secretar\u00eda de Turismo de Quintana Roo ya hab\u00eda abierto los canales de inscripci\u00f3n para certificar a las empresas tur\u00edsticas para una reapertura tur\u00edstica, en la Federaci\u00f3n apenas se asomaron para dictar protocolos; eso s\u00ed, muchos protocolos, pero toda la responsabilidad queda en los particulares ante la falta de presupuesto.<\/p>\n<p>El dichoso Consejo de Diplomacia Tur\u00edstica no tiene pies ni cabeza; podr\u00eda decir que opera sin presupuesto, pero no, ni siquiera opera. Es una gran p\u00e9rdida de tiempo para muchos empresarios y directivos que buscaron participar y aportar, pero una vez m\u00e1s todo quedaba en manos de la IP.<\/p>\n<p>Los destinos de M\u00e9xico est\u00e1n abriendo poco a poco al mundo, y para saber que M\u00e9xico est\u00e1 abierto, cuando llegue el momento se tiene que lanzar una gran campa\u00f1a como se espera lo hagan la mayor parte de los pa\u00edses con esta vocaci\u00f3n, pero M\u00e9xico no pasa de decir que har\u00e1n una gran campa\u00f1a en redes sociales.<\/p>\n<p>Los destinos est\u00e1n solos en el esfuerzo de la reapertura; el Caribe Mexicano ya est\u00e1 trabajando con publicidad dirigida en sitios en donde la conectividad a\u00e9rea est\u00e1 vigente, por lo pronto casi 20 ciudades de Estados Unidos y Canad\u00e1.<br>\nPero en este caso s\u00ed hay presupuesto que est\u00e1 aguardando el tiempo adecuado para atacar en forma masiva, una vez que la conectividad est\u00e9 disponible; es ah\u00ed en donde nos daremos cuenta, cuando se puedan encaminar los esfuerzos.<\/p>\n<p>Y ah\u00ed la reflexi\u00f3n de hace meses: \u00bfcu\u00e1ndo es el momento adecuado en medio de la pandemia? Al escribir estas l\u00edneas, a casi un mes de la reapertura, no han existido sobresaltos ni en picos de contagios ni en quejas de hu\u00e9spedes y paseantes, las precauciones y los protocolos deber\u00e1n ser perfectos para mantener la l\u00ednea ascendente, en esto que depende de todos, aunque desde la federaci\u00f3n s\u00f3lo nos volteen a ver.<\/p>","protected":false},"excerpt":{"rendered":"<p>En l\u00ednea directa Arturo Medina Galindo Director NITU.mx \u2022 arturo@nitu.mx Twitter @Arturo_Medina_G Estamos a dos a\u00f1os&hellip;<\/p>\n","protected":false},"author":101,"featured_media":40276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-43343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arturo-medina"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estamos solos | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/l21.mx\/?p=43343\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Estamos solos | Revista Latitud 21\" \/>\n<meta name=\"twitter:description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/l21.mx\/wp-content\/uploads\/2019\/11\/arturo-medina-2019.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:site\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=43343#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=43343\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Estamos solos\",\"datePublished\":\"2020-07-02T22:38:15+00:00\",\"dateModified\":\"2022-04-01T23:26:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=43343\"},\"wordCount\":528,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=43343#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/arturo-medina-2019.jpg\",\"articleSection\":[\"Arturo Medina\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=43343#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=43343\",\"url\":\"https:\\\/\\\/l21.mx\\\/?p=43343\",\"name\":\"Estamos solos | Revista Latitud 21\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=43343#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=43343#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/arturo-medina-2019.jpg\",\"datePublished\":\"2020-07-02T22:38:15+00:00\",\"dateModified\":\"2022-04-01T23:26:45+00:00\",\"description\":\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=43343#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=43343\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=43343#primaryimage\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/arturo-medina-2019.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/arturo-medina-2019.jpg\",\"width\":791,\"height\":570},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=43343#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/l21.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estamos solos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"name\":\"Revista Latitud 21\",\"description\":\"Emprendedores  y negocios en el Caribe Mexicano\",\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/l21.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\",\"name\":\"Grupo Editorial Latitud 21 SA de CV\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"width\":250,\"height\":250,\"caption\":\"Grupo Editorial Latitud 21 SA de CV\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RevistaLatitud21\\\/\",\"https:\\\/\\\/x.com\\\/Latitud21mx\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/l21.mx\\\/?author=101\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Estamos solos | Revista Latitud 21","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/l21.mx\/?p=43343","twitter_card":"summary_large_image","twitter_title":"Estamos solos | Revista Latitud 21","twitter_description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","twitter_image":"https:\/\/l21.mx\/wp-content\/uploads\/2019\/11\/arturo-medina-2019.jpg","twitter_creator":"@Latitud21mx","twitter_site":"@Latitud21mx","twitter_misc":{"Escrito por":"","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/l21.mx\/?p=43343#article","isPartOf":{"@id":"https:\/\/l21.mx\/?p=43343"},"author":{"name":"","@id":""},"headline":"Estamos solos","datePublished":"2020-07-02T22:38:15+00:00","dateModified":"2022-04-01T23:26:45+00:00","mainEntityOfPage":{"@id":"https:\/\/l21.mx\/?p=43343"},"wordCount":528,"commentCount":0,"publisher":{"@id":"https:\/\/l21.mx\/#organization"},"image":{"@id":"https:\/\/l21.mx\/?p=43343#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2019\/11\/arturo-medina-2019.jpg","articleSection":["Arturo Medina"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/l21.mx\/?p=43343#respond"]}]},{"@type":"WebPage","@id":"https:\/\/l21.mx\/?p=43343","url":"https:\/\/l21.mx\/?p=43343","name":"Estamos solos | Revista Latitud 21","isPartOf":{"@id":"https:\/\/l21.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/l21.mx\/?p=43343#primaryimage"},"image":{"@id":"https:\/\/l21.mx\/?p=43343#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2019\/11\/arturo-medina-2019.jpg","datePublished":"2020-07-02T22:38:15+00:00","dateModified":"2022-04-01T23:26:45+00:00","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","breadcrumb":{"@id":"https:\/\/l21.mx\/?p=43343#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/l21.mx\/?p=43343"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/?p=43343#primaryimage","url":"https:\/\/l21.mx\/wp-content\/uploads\/2019\/11\/arturo-medina-2019.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2019\/11\/arturo-medina-2019.jpg","width":791,"height":570},{"@type":"BreadcrumbList","@id":"https:\/\/l21.mx\/?p=43343#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/l21.mx\/"},{"@type":"ListItem","position":2,"name":"Estamos solos"}]},{"@type":"WebSite","@id":"https:\/\/l21.mx\/#website","url":"https:\/\/l21.mx\/","name":"Revista Latitud 21","description":"Emprendedores  y negocios en el Caribe Mexicano","publisher":{"@id":"https:\/\/l21.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/l21.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/l21.mx\/#organization","name":"Grupo Editorial Latitud 21 SA de CV","url":"https:\/\/l21.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/","url":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","width":250,"height":250,"caption":"Grupo Editorial Latitud 21 SA de CV"},"image":{"@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevistaLatitud21\/","https:\/\/x.com\/Latitud21mx"]},{"@type":"Person","@id":"","url":"https:\/\/l21.mx\/?author=101"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/43343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43343"}],"version-history":[{"count":1,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/43343\/revisions"}],"predecessor-version":[{"id":49618,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/43343\/revisions\/49618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/media\/40276"}],"wp:attachment":[{"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}