{"id":43529,"date":"2020-08-01T12:06:52","date_gmt":"2020-08-01T17:06:52","guid":{"rendered":"https:\/\/l21.mx\/?p=43529"},"modified":"2020-08-01T12:07:06","modified_gmt":"2020-08-01T17:07:06","slug":"el-programa-sectorial-de-turismo","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=43529","title":{"rendered":"El programa  Sectorial de Turismo"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Vicente Ferreyra Acosta<\/strong><\/p><p>Director general de Sustentur<\/p><p>Twitter: @sustentur @vicenteferreyra<\/p><\/blockquote>\n\n\n\n<p><strong>E<\/strong>l 3 de julio de 2020 se public\u00f3 en el Diario Oficial de la Federaci\u00f3n el Programa Sectorial de Turismo (Prosectur) 2020\u20132040, que es el \u201cdocumento rector de la pol\u00edtica tur\u00edstica que atiende los ordenamientos jur\u00eddicos que conforman el Sistema Nacional de Planeaci\u00f3n Democr\u00e1tica para el Desarrollo Nacional\u201d; en otras palabras, la hoja de ruta para nuestra actividad en este sexenio.<\/p>\n\n\n\n<p>En lo personal, es un documento muy esperado cada seis a\u00f1os, ya que de \u00e9l se derivan una serie de programas, pol\u00edticas y acciones que dan rumbo al turismo nacional e internacional, y es, por as\u00ed decirlo, el marco en el cual debe moverse la actividad.<\/p>\n\n\n\n<p>Nadie puede estar en desacuerdo con el planteamiento te\u00f3rico y conceptual de este documento (bueno, tal vez un poco con el Tren Maya; ah\u00ed s\u00ed); quienes nos dedicamos a trabajar en turismo sustentable desde hace a\u00f1os, podemos ver una serie de conceptos muy profundos que analizan el sector desde una perspectiva diferente a las de programas anteriores. Aunque claro, aprovecha para echar culpas a administraciones anteriores, cuando el problema desde mi punto de vista no es la gesti\u00f3n anterior, es el modelo de turismo que nos hemos comprado.<\/p>\n\n\n\n<p>El \u201cnuevo\u201d modelo de turismo de este pa\u00eds se centra en cuatro objetivos fundamentales:<\/p>\n\n\n\n<p>1.- Garantizar un enfoque social y de respeto de los derechos humanos en la actividad tur\u00edstica del pa\u00eds<\/p>\n\n\n\n<p>2.- Promover el desarrollo equilibrado de los destinos tur\u00edsticos de M\u00e9xico.<\/p>\n\n\n\n<p>3.- Fortalecer la diversificaci\u00f3n de mercados tur\u00edsticos en los \u00e1mbitos nacional e internacional.<\/p>\n\n\n\n<p>4.- Fomentar el turismo sostenible en el territorio nacional.<\/p>\n\n\n\n<p>\u00bfHace sentido? \u00bfEs esto lo que necesita nuestro sector?<\/p>\n\n\n\n<p>Sin duda lo es; para aumentar la competitividad tur\u00edstica y generar una actividad que realmente sea de beneficio para el pa\u00eds, es necesario poner a la persona en el centro, equilibrar la llegada de turistas a los destinos tradicionales y apostar por otros. Diversificar no s\u00f3lo oferta, sino demanda (y eso no significa necesariamente ir a buscar nuevos mercados, sino revisar los que tenemos y ver c\u00f3mo los aprovechamos m\u00e1s) y fomentar el turismo sostenible. La verdad es que no hay de otra; no podemos pensar en un turismo que degrade los recursos y el entorno social, de ninguna manera.<\/p>\n\n\n\n<p>El reto es \u00bfc\u00f3mo lograrlo? Porque es cierto que el papel aguanta todo, y si queremos realmente tener un documento rector que est\u00e9 bajado a la realidad y sea aplicable, necesitamos tres cosas:<\/p>\n\n\n\n<p>La primera: presupuesto; la segunda coordinaci\u00f3n inter e intrainstitucional, pero tambi\u00e9n con el sector privado, social y acad\u00e9mico; y la tercera: una gesti\u00f3n local pero con una visi\u00f3n global.<\/p>\n\n\n\n<p>Y probablemente ah\u00ed es donde est\u00e9 una oportunidad interesante para este Prosectur. A pesar de los recortes, la Secretar\u00eda de Turismo gestiona hoy dos proyectos de cooperaci\u00f3n internacional por m\u00e1s de 10 millones de d\u00f3lares. \u00bfSuficiente para la implementaci\u00f3n del Prosectur? No, definitivamente, pero s\u00ed para sentar unas bases firmes y avanzar en la construcci\u00f3n de nuevos modelos de turismo que generen beneficios reales a las poblaciones locales.<\/p>\n\n\n\n<p>Habr\u00e1 que sumar, impulsar cada una de las 110 acciones del Prosectur y pensar en un turismo diferente, que vaya que nos hace falta como pa\u00eds. &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vicente Ferreyra Acosta Director general de Sustentur Twitter: @sustentur @vicenteferreyra El 3 de julio de 2020&hellip;<\/p>\n","protected":false},"author":95,"featured_media":36010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[222],"tags":[],"class_list":["post-43529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vicente-ferreyra-acosta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El programa Sectorial de Turismo | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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