{"id":43533,"date":"2020-08-01T12:09:07","date_gmt":"2020-08-01T17:09:07","guid":{"rendered":"https:\/\/l21.mx\/?p=43533"},"modified":"2020-08-01T12:09:24","modified_gmt":"2020-08-01T17:09:24","slug":"visitmexico-donde-quedo-la-bolita","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=43533","title":{"rendered":"VisitMexico \u00bfD\u00f3nde qued\u00f3 la bolita?"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Arturo Medina Galindo<\/strong><\/p><p>Periodista, Director NITU.mx \u2022 arturo@nitu.mx<\/p><p>Twitter @Arturo_Medina_G<br><\/p><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>P<\/strong>arece incre\u00edble que el \u00fanico medio de promoci\u00f3n tur\u00edstica que ha mantenido vigente el gobierno federal, VisitMexico.com, haya estado cinco d\u00edas ca\u00eddo por \u201cfalta de pago\u201d. Cuando digo que parece incre\u00edble, me refiero al hecho de que la Secretar\u00eda de Turismo permita que esta circunstancia llegue hasta estas instancias y no haga nada por resolverlo.<\/p>\n\n\n\n<p>Hago la aclaraci\u00f3n, porque no es incre\u00edble que suceda por la forma como se manej\u00f3 desde un principio. Como antecedente, vale decir que el portal es, seg\u00fan dicen, el segundo m\u00e1s visitado entre los portales de promoci\u00f3n tur\u00edstica de un pa\u00eds, con promedio de 700 mil visitas diarias, s\u00f3lo superado por Australia. Este logro no es por lo que este gobierno ha hecho, sino por lo que se hizo desde el Consejo de Promoci\u00f3n Tur\u00edstica de M\u00e9xico (CPTM) por m\u00e1s de 15 a\u00f1os.<\/p>\n\n\n\n<p>Los estados se promocionaban sin costo, s\u00f3lo ten\u00edan que aportar, en el peor de los casos, material de video y fotogr\u00e1fico de sus destinos; lo dem\u00e1s quedaba a cargo del CPTM. Pero ante la mal entendida austeridad, desaparecen el Consejo y la p\u00e1gina queda hu\u00e9rfana y la adopta la Secretar\u00eda de Turismo, pero como no tiene presupuesto, ni inter\u00e9s en operarla, se la da en concesi\u00f3n (sin licitaci\u00f3n) a una empresa que a cambio de una \u201crenta\u201d se encarga de operar y comercializar los espacios en la p\u00e1gina.<\/p>\n\n\n\n<p>Los estados que antes se anunciaban sin costo, ahora tienen que invertir. Es decir, se invirtieron los papeles: antes la Federaci\u00f3n pon\u00eda y los estados recib\u00edan, hoy los estados invierten y la Sectur\u2026 bueno, sus concesionados cobran.<\/p>\n\n\n\n<p>Lo que no qued\u00f3 claro, a pesar de muchas aclaraciones, es qui\u00e9n fue el que no pag\u00f3 para que la p\u00e1gina cayera cinco d\u00edas. Tecnocen, empresa encargada de la parte t\u00e9cnica del portal VisitMexico.com, solicit\u00f3 a Braintivity el pago de nueve meses pendientes de los 13 en los que ha ofrecido el servicio, y al no tener respuesta, suspendi\u00f3 la p\u00e1gina durante casi cinco d\u00edas. Otros dicen que Sectur es quien no ha pagado a Braintivity y esta decidi\u00f3 dejar de publicar.<\/p>\n\n\n\n<p>Sea como sea, es algo que el secretario Miguel Torruco deber\u00e1 atender para que nunca vuelva a pasar; es la \u00fanica promoci\u00f3n de M\u00e9xico con alcance mundial, y no la cuida. La verdad, no deber\u00eda ser tan complicado.&nbsp;<\/p>\n\n\n\n<p>Por cierto que Miguel Torruco volvi\u00f3 a ser noticia cuando su exsubsecretario, Sim\u00f3n Levy, quien renunci\u00f3 por motivos \u201cpersonales\u201d en abril del a\u00f1o pasado, buscando hacer un s\u00edmil con el caso de Emilio Lozoya -que seg\u00fan dijo en sus declaraciones, todo lo malo que hizo en Pemex fue porque lo \u201cobligaron\u201d-, asegur\u00f3 en un twitt que cuando le prohibi\u00f3 meterse con los hoteleros por las playas y lo oblig\u00f3 a callar, simplemente renunci\u00f3.<\/p>\n\n\n\n<p>Adem\u00e1s, tambi\u00e9n dej\u00f3 claro algo que todos sabemos: las oficinas de la Secretar\u00eda de turismo federal en Chetumal son una falacia. En otro twitt escribi\u00f3 que le pidieron irse a unas oficinas en la capital del estado que no existen, y luego, mentir al presidente.<\/p>\n\n\n\n<p>As\u00ed est\u00e1 nuestra Secretar\u00eda de Turismo, pero de lo \u00fanico que puedo culpar al secretario Torruco es de que aun no haya renunciado; est\u00e1 ah\u00ed, a pesar de ir en contra de todo lo que \u00e9l cree y ha cre\u00eddo a lo largo de su vida sobre la forma de promover el turismo, a pesar de los desatinos forzados por un presidente que no ve y no oye, a pesar del desgaste con los empresarios del ramo.&nbsp;<\/p>\n\n\n\n<p>Por si fuera poco lo que hoy vivimos, el turismo en M\u00e9xico tiene su pandemia particular.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arturo Medina Galindo Periodista, Director NITU.mx \u2022 arturo@nitu.mx Twitter @Arturo_Medina_G Parece incre\u00edble que el \u00fanico medio&hellip;<\/p>\n","protected":false},"author":95,"featured_media":40276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-43533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arturo-medina"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VisitMexico \u00bfD\u00f3nde qued\u00f3 la bolita? 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