{"id":43761,"date":"2020-09-01T09:23:39","date_gmt":"2020-09-01T14:23:39","guid":{"rendered":"https:\/\/l21.mx\/?p=43761"},"modified":"2020-10-01T12:01:33","modified_gmt":"2020-10-01T17:01:33","slug":"la-empresa-en-los-tiempos-del-covid-19","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=43761","title":{"rendered":"La empresa en los tiempos del COVID-19"},"content":{"rendered":"\n

Sergio Le\u00f3n<\/strong><\/p>\n\n\n\n

Presidente de Coparmex Quintana Roo<\/p>\n\n\n\n

CEO de Impoexporta<\/p>\n\n\n\n

Twitter: @oigres14<\/p>\n\n\n\n

Y<\/strong>o pertenezco a la generaci\u00f3n X; una generaci\u00f3n que tomaba clases de taquigraf\u00eda y mecanograf\u00eda, que para optimizar tiempos en la m\u00e1quina de escribir se aprend\u00eda usando un cubreteclados y se memorizaba el orden de las letras sin tener que verlas; donde recib\u00edas un giro postal o un telegrama con una notica importante, aprend\u00edas que era un arte llenar un cheque correctamente acompa\u00f1ado de su p\u00f3liza correspondiente, que para abrir una empresa llenabas a mano un formato de alta ante Hacienda y para promocionarla tocabas de puerta en puerta ofreciendo tus productos o servicios. Una \u00e9poca en la que encontrar un buen vino franc\u00e9s, un caf\u00e9 colombiano o un dulce norteamericano era un tesoro. <\/p>\n\n\n\n

Pero en pocas d\u00e9cadas todo esto cambi\u00f3; inici\u00f3 una nueva \u00e9poca digital, un mercado global, una conectividad mundial; muchos cambios en tan poco tiempo. <\/p>\n\n\n\n

Creo que muchos podr\u00e1n estar de acuerdo en que este ritmo nos hizo estar en una etapa de confort, que cre\u00edamos que pod\u00edamos medir las tendencias de los mercados y la econom\u00eda, que podr\u00edamos tener tiempo para incorporarnos a esta nueva tendencia digital a la globalizaci\u00f3n. Y en tan s\u00f3lo unos d\u00edas amanecimos con una nueva realidad; tuvimos que aprender a usar, vivir y depender  de palabras como videoconferencia, webinar<\/em>, aislamiento, sem\u00e1foro, home office,<\/em> entre muchas m\u00e1s. <\/p>\n\n\n\n

Nuestro d\u00eda a d\u00eda, ahora adem\u00e1s de contemplar ocupaci\u00f3n hotelera, tipo de cambio, clima, as\u00ed como diversos factores econ\u00f3micos, debe contemplar n\u00famero de contagios, color de sem\u00e1foros y medidas sanitarias.<\/p>\n\n\n\n

Puede parecer complejo y complicado, pero estos cambios tan abruptos est\u00e1n dando pie a darnos cuenta que tenemos la capacidad como individuos y empresas de continuar adapt\u00e1ndonos; que hoy tenemos un momento \u00fanico de convertir lo que parecen adversidades en oportunidades, el momento de que a\u00fan con nuestras limitaciones debemos llevar nuestras empresas a la era digital, comercio electr\u00f3nico, servicios puerta a puerta. Tenemos la oportunidad de reivindicar a una generaci\u00f3n joven y apta para enfrentar estos cambios, como es la generaci\u00f3n millennial<\/em>, trabajar en equipo con ellos, dotarlos de nuestra experiencia, triunfos y fracasos, as\u00ed como dejarnos guiar en esta nueva forma de desarrollar y llevar al siguiente nivel digital nuestras empresas.<\/p>\n\n\n\n

Las  crisis generan oportunidades y al d\u00eda de hoy es claro que estamos en una de ellas, por ello la oportunidad es mayor, estamos en el momento preciso para innovar, trascender y llevar nuestras empresas al siguiente nivel.   
<\/p>\n","protected":false},"excerpt":{"rendered":"

Sergio Le\u00f3n Presidente de Coparmex Quintana Roo CEO de Impoexporta Twitter: @oigres14 Yo pertenezco a la…<\/p>\n","protected":false},"author":95,"featured_media":43051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1092],"tags":[],"class_list":["post-43761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sergio-leon"],"acf":[],"yoast_head":"\nLa empresa en los tiempos del COVID-19 | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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