{"id":43771,"date":"2020-09-01T09:36:50","date_gmt":"2020-09-01T14:36:50","guid":{"rendered":"https:\/\/l21.mx\/?p=43771"},"modified":"2020-09-01T09:36:51","modified_gmt":"2020-09-01T14:36:51","slug":"mas-alla-del-miedo","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=43771","title":{"rendered":"M\u00e1s all\u00e1 del miedo"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>En l\u00ednea directa<\/strong><br><strong>Arturo Medina Galindo<\/strong><\/p><p>Periodista, Director NITU.mx \u2022 arturo@nitu.mx<\/p><p>Twitter @Arturo_Medina_G<br><\/p><\/blockquote>\n\n\n\n<p><strong>L<\/strong>a actual crisis sanitaria ha provocado un boquete financiero tremendo en las arcas p\u00fablicas y en las grandes empresas tambi\u00e9n, sobre todo en las que se dedican al turismo en todo el mundo; sin embargo, m\u00e1s all\u00e1 del miedo, los gobiernos estatales y municipales junto a la oferta hotelera y de presentaci\u00f3n de servicios est\u00e1n avanzando con pasos lentos pero firmes.<\/p>\n\n\n\n<p>Todos, empresas y trabajadores sin duda est\u00e1n conscientes del riesgo que corren al tener contacto cada d\u00eda con diferentes personas, de quienes no se sabe si son portadores del virus o no, que vienen en muchos casos no s\u00f3lo de otros estados del pa\u00eds sino de Estados Unidos, que ha sido el epicentro de la pandemia por cinco meses seguidos.<\/p>\n\n\n\n<p>La conciencia ha ido por encima del miedo; hay que generar ingresos, hay que cuidar la \u201cchamba\u201d, hay que generar riqueza, hay que llevar el sustento. Estas premisas est\u00e1n m\u00e1s all\u00e1 del miedo, algunos incluso siendo v\u00edctimas y cayendo en manos del invisible enemigo, el Covid-19.<\/p>\n\n\n\n<p>Por delante viene lo m\u00e1s dif\u00edcil, porque no basta estar disponibles, no basta estar abiertos, no basta que haya vuelos disponibles; ahora debemos esperar que la gente, m\u00e1s all\u00e1 del miedo, est\u00e9 dispuesta a tomar un avi\u00f3n y a hospedarse en un hotel, a salir a un restaurante y a pasear en alg\u00fan parque.<\/p>\n\n\n\n<p>Sin duda la cuesta arriba se ve muy empinada, con obst\u00e1culos y \u201cenemigos\u201d peleando por el mismo objetivo. Desgraciadamente quienes deber\u00edan encabezar los esfuerzos a nivel nacional para mantener a flote a la industria que represent\u00f3 en 2019 casi el 9% del PIB nacional, parecen los peores enemigos.<\/p>\n\n\n\n<p>A la vieja historia de no hay recursos, (todo se va al Tren Maya) desaparece el CPTM y no hay apoyos para sortear la pandemia, debemos sumar la pulverizaci\u00f3n del \u00fanico ente de promoci\u00f3n que hab\u00eda sobrevivido; la historia de VisitMexico, el portal de promoci\u00f3n de M\u00e9xico desde inicios del siglo, y posicionado en el mundo como uno de los mejores en su rama, fue literalmente desaparecida.&nbsp;<\/p>\n\n\n\n<p>La decisi\u00f3n del secretario Torruco de concesionar la administraci\u00f3n de la p\u00e1gina y desentenderse de ella, termin\u00f3 por dejarla \u201cfuera del aire\u201d: de tener cerca de un mill\u00f3n de visitas a la semana termin\u00f3 en cero. S\u00ed, porque la p\u00e1gina desapareci\u00f3, debieron usar por casi tres semanas el dominio .mx para recuperar el dominio que de por s\u00ed ya era exitoso.<\/p>\n\n\n\n<p>La presentaci\u00f3n de una nueva propuesta estuvo llena de traspi\u00e9s, y deslucida, no hay claridad en c\u00f3mo se consiguieron a los nuevos socios comerciales TripTuner y Discovery, sin embargo, por su prestigio, esperamos que al menos puedan consolidar un producto lo suficientemente efectivo para darle un respiro a la de por s\u00ed asfixiada industria.<\/p>\n\n\n\n<p>El camino a la recuperaci\u00f3n del turismo no s\u00f3lo est\u00e1 m\u00e1s all\u00e1 del miedo, est\u00e1 m\u00e1s all\u00e1 del deseo, de los prop\u00f3sitos y de trabajo duro, y sin embargo habr\u00e1 que transitar.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En l\u00ednea directaArturo Medina Galindo Periodista, Director NITU.mx \u2022 arturo@nitu.mx Twitter @Arturo_Medina_G La actual crisis sanitaria&hellip;<\/p>\n","protected":false},"author":95,"featured_media":40276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-43771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arturo-medina"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e1s all\u00e1 del miedo | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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