{"id":43782,"date":"2020-09-01T10:12:18","date_gmt":"2020-09-01T15:12:18","guid":{"rendered":"https:\/\/l21.mx\/?p=43782"},"modified":"2020-09-01T10:12:19","modified_gmt":"2020-09-01T15:12:19","slug":"impacto-del-covid-19-en-viajes-y-turismo","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=43782","title":{"rendered":"Impacto del COVID-19  en viajes y turismo"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Cuarto de hu\u00e9spedes<\/strong><br><strong>Rub\u00e9n Olmos Rodr\u00edguez<\/strong><\/p><p>*Socio Director de Global Nexus, LLC, Washington, DC<\/p><p>Twitter: @rubenolmosr<\/p><\/blockquote>\n\n\n\n<p><strong>E<\/strong>l impacto del Covid-19 en la industria de viajes y turismo a nivel global ha sido brutal. Los coletazos de la pandemia han provocado una severa crisis econ\u00f3mica en muchos pa\u00edses -como M\u00e9xico- que dependen de manera importante de los ingresos que genera esta industria. El Foro Econ\u00f3mico Mundial estima que el turismo es responsable de producir el 10% del PIB global y que los efectos de la crisis pudieran dejar a m\u00e1s de 50 millones de personas desempleadas, ya que se prev\u00e9 una ca\u00edda de entre 70%-80% de todas las actividades relacionadas al sector.<\/p>\n\n\n\n<p>Al hacer una revisi\u00f3n de la lenta reapertura econ\u00f3mica que se empieza a gestar en muchos rincones del mundo, notamos que el turismo dom\u00e9stico -que en pa\u00edses de la OCDE representa el 75% del mercado- ser\u00e1 el primero en retornar. Y es que despu\u00e9s de tantos meses de encierro, las familias empezaron a viajar al interior de sus pa\u00edses y con ello se empezaron a recuperar algunos de los empleos perdidos.&nbsp;<\/p>\n\n\n\n<p>El impacto de la crisis se ha resentido en todo el ecosistema del sector, desde las grandes l\u00edneas navieras, aerol\u00edneas, OTA\u2019s, y dem\u00e1s hasta el peque\u00f1o proveedor de un hotel. Ante la incertidumbre que conlleva una tard\u00eda reactivaci\u00f3n de la econom\u00eda global, un eventual rebrote o la llegada tard\u00eda de la vacuna, es fundamental procurar desde ya un esfuerzo multifac\u00e9tico entre los sectores privado y p\u00fablico para el relanzamiento de la industria.&nbsp;<\/p>\n\n\n\n<p>\u00bfQu\u00e9 sigue? Se ha hablado mucho de algunos consensos a los que han llegado diferentes organismos multilaterales en conversaciones con gobiernos y expertos para contar una reapertura segura y ordenada:<\/p>\n\n\n\n<p>a) Levantar las restricciones de viajes entre pa\u00edses y buscar que tanto la banca, as\u00ed como los gobiernos den facilidades a los empresarios para mejorar su liquidez. En este segundo punto el Gobierno de M\u00e9xico le ha fallado a su empresariado, las amables solicitudes del Consejo Nacional Empresarial Tur\u00edstico (CNET) han sido ignoradas.&nbsp;<\/p>\n\n\n\n<p>b) Recuperar la confianza del viajero a trav\u00e9s de buscar los mejores protocolos de seguridad e higiene para los destinos y toda su cadena de suministros. Es fundamental comunicar lo que se est\u00e1 haciendo y aprovechar la tecnolog\u00eda que hoy utiliza el viajero a trav\u00e9s de <em>apps<\/em> y dem\u00e1s.&nbsp;<\/p>\n\n\n\n<p>c) Preparar planes de recuperaci\u00f3n econ\u00f3mica para reconstruir los destinos. Es fundamental fomentar la innovaci\u00f3n y la inversi\u00f3n para mejorar y adaptar las instalaciones que usan los turistas -aeropuertos, bares, centros de convenciones- ante la nueva coyuntura de distanciamiento social.&nbsp;<\/p>\n\n\n\n<p>En conclusi\u00f3n, es momento de repensar el futuro de la industria a nivel global. Las medidas que hoy adoptemos configurar\u00e1n el futuro del turismo. Es fundamental que los gobiernos, sobre todo el federal, analicen de manera clara las implicaciones a largo plazo que dejar\u00e1 esta primera ola de Covid-19 y la probabilidad, insisto, de una segunda ronda de contagios. Esta crisis es una oportunidad para repensar el turismo del futuro.&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuarto de hu\u00e9spedesRub\u00e9n Olmos Rodr\u00edguez *Socio Director de Global Nexus, LLC, Washington, DC Twitter: @rubenolmosr El&hellip;<\/p>\n","protected":false},"author":95,"featured_media":43783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-43782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuarto-de-huespedes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impacto del COVID-19 en viajes y turismo | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y 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