{"id":43891,"date":"2020-09-01T14:32:10","date_gmt":"2020-09-01T19:32:10","guid":{"rendered":"https:\/\/l21.mx\/?p=43891"},"modified":"2021-04-28T11:54:00","modified_gmt":"2021-04-28T16:54:00","slug":"visit-mexico-una-nueva-oportunidad","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=43891","title":{"rendered":"Visit M\u00e9xico: una nueva oportunidad"},"content":{"rendered":"

Despu\u00e9s de varios traspi\u00e9s, Sectur present\u00f3 el relanzamiento de la plataforma digital Visit M\u00e9xico; aseguran que es antihackeo y reposicionar\u00e1 al pa\u00eds en el turismo mundial<\/p>\n

En una etapa que M\u00e9xico necesita de las mejores herramientas para reactivar el turismo como pilar de la econom\u00eda y con la antesala de m\u00faltiples fallas que afectaron la imagen del pa\u00eds, la Secretar\u00eda de Turismo encabezada por Miguel Torruco realiz\u00f3 el relanzamiento de Visit M\u00e9xico, que contar\u00e1 con mejores herramientas de tecnolog\u00eda e infraestructura, tales como Inteligencia Artificial y Big Data.
\nEl secretario federal reconoci\u00f3 que los alcances no ser\u00edan posibles sin los patrocinios y alianzas con los que cuenta la plataforma y que \u201ctransformar\u00e1 y se reposicionar\u00e1 a M\u00e9xico como un referente del turismo mundial para la industria tur\u00edstica\u201d.<\/p>\n

Por eso, dijo que la plataforma contar\u00e1 con patrocinios y acuerdos con empresas como Google, Discovery Network, MasterCard, Yankees de Nueva York, Ford Motor Company, Aerom\u00e9xico y Concanaco-Servytur, entre otras. \u201cNuestra promoci\u00f3n traspasar\u00e1 nuevas fronteras, escuchar\u00e1 nuevas audiencias, impulsar\u00e1 nuevos segmentos de mercado y usar\u00e1 nuevos canales de difusi\u00f3n\u201d.<\/p>\n

Acompa\u00f1ado del presidente de Visit M\u00e9xico, Marcos Achar; Carlos Gonz\u00e1lez, director de la p\u00e1gina y Eduardo Paniagua, presidente de la Asociaci\u00f3n Mexicana de Agencias de Viajes (AMAV Nacional), apunt\u00f3 que cuando alguien piense en M\u00e9xico, a trav\u00e9s de la p\u00e1gina se lograr\u00e1 conectar con destinos, productos y servicios tur\u00edsticos de una manera m\u00e1s \u00e1gil, din\u00e1mica, eficaz y precisa.<\/p>\n

Aunque de inicio la \u00fanica asociaci\u00f3n que mantiene convenio para trabajar de la mano con Visit M\u00e9xico por su presencia desde el inicio de acuerdo es la AMAV, el titular de Sectur se\u00f1al\u00f3 que est\u00e1n abiertos y estar\u00e1n trabajando con las dem\u00e1s asociaciones.<\/p>\n

CAMPO DE ACCI\u00d3N<\/h3>\n

Marcos Achar apunt\u00f3 que entre los principales objetivos est\u00e1 la digitalizaci\u00f3n que permitir\u00e1 incluir a Pymes y Mypimes, para poder competir, prestar sus servicios y llegar al mayor n\u00famero de personas en el menor tiempo posible.<\/p>\n

Detallaron que la nueva plataforma no ser\u00e1 una OTA (Online Travel Agency), pero s\u00ed servir\u00e1 como centro neur\u00e1lgico para conectar oferta y demanda, ya que se podr\u00e1n encontrar los 121 Pueblos M\u00e1gicos de M\u00e9xico, 49 hoteles y 13 restaurantes del Programa Tesoros de M\u00e9xico, 35 sitios considerados Patrimonio Mundial, 193 zonas arqueol\u00f3gicas abiertas al p\u00fablico y otros atractivos. Adem\u00e1s de 110 rutas carreteras que fueron georreferenciadas con ayuda de Google Maps y los \u00c1ngeles Verdes.
\n\u201cVisit M\u00e9xico ser\u00e1 un antes y un despu\u00e9s en la labor de promoci\u00f3n tur\u00edstica. Damos un paso firme en la estrategia digital para hacer m\u00e1s con menos, pero con una visi\u00f3n global\u201d, asegur\u00f3.<\/p>\n

EMBAJADOR<\/h3>\n

Visit Mexico anunci\u00f3 que Marcos Toscani, fundador de Experto en Hoteles, la primera plataforma dedicada a hoteler\u00eda de lujo, es el primer Embajador de Turismo de Lujo de Visit M\u00e9xico, con el objetivo de difundir, potenciar, comunicar y darle valor al turismo y las experiencias de lujo en el pa\u00eds.<\/p>\n

\"\"<\/a>Toscani ha recorrido todo M\u00e9xico experimentando los mejores hoteles y experiencias de lujo en el pa\u00eds. En Quintana Roo, por ejemplo en Belmond Maroma, Viceroy Riviera Maya, Rosewood Mayakoba, Banyan Tree Mayakoba, Andaz Mayakoba y Thompson Playa del Carmen, entre otros, cuyas experiencias ha dejado plasmadas en sus redes sociales.<\/p>\n","protected":false},"excerpt":{"rendered":"

Despu\u00e9s de varios traspi\u00e9s, Sectur present\u00f3 el relanzamiento de la plataforma digital Visit M\u00e9xico; aseguran que…<\/p>\n","protected":false},"author":100,"featured_media":43893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23],"tags":[1061,955],"class_list":["post-43891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-promocion","tag-visit-mexico"],"acf":[],"yoast_head":"\nVisit M\u00e9xico: una nueva oportunidad | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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