{"id":44686,"date":"2021-03-01T10:56:37","date_gmt":"2021-03-01T15:56:37","guid":{"rendered":"https:\/\/l21.mx\/?p=44686"},"modified":"2021-03-01T10:57:44","modified_gmt":"2021-03-01T15:57:44","slug":"una-agenda-de-turismo-del-futuro","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=44686","title":{"rendered":"Una Agenda de Turismo del Futuro"},"content":{"rendered":"<p><b>E<\/b>n la entrega anterior habl\u00e1bamos de que a M\u00e9xico le ir\u00eda bien con Joe Biden en la Casa Blanca, y que tanto el tono como la forma de conducir la relaci\u00f3n bilateral cambiar\u00edan de manera positiva. A poco m\u00e1s de un mes del arranque de la administraci\u00f3n Biden, puedo asegurar que nuestra hip\u00f3tesis inicial no ha cambiado y al analizar las primeras semanas del gobierno, notamos claramente el regreso de una administraci\u00f3n p\u00fablica eficaz, con profesionales, t\u00e9cnicos y pol\u00edticos, el regreso de diplom\u00e1ticos de carrera y sobre todo un orden entre la priorizaci\u00f3n de pol\u00edticas p\u00fablicas, de la mano de un impecable manejo medi\u00e1tico.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Aun cuando los mensajes iniciales tanto de la Casa Blanca como del Departamento de Estado marcan que el principal tema de la agenda bilateral ser\u00e1 migraci\u00f3n, es momento de pensar c\u00f3mo sacaremos provecho del renovado inter\u00e9s del gobierno de Biden de relanzar el Di\u00e1logo Econ\u00f3mico de Alto Nivel o HLED -por sus siglas en ingl\u00e9s-.<\/p>\n<p>Biden, siendo vicepresidente de Barack Obama, fue el responsable de formar y administrar el HLED, como el principal mecanismo de intercambio entre el sector privado de ambos pa\u00edses y los gobiernos. Durante la campa\u00f1a presidencial, Biden habl\u00f3 de crear una especie de HLED 2.0 regional, incluyendo tambi\u00e9n a Canad\u00e1. De concretarse, M\u00e9xico y principalmente Quintana Roo, como el destino tur\u00edstico m\u00e1s importante del pa\u00eds, tendr\u00eda una enorme oportunidad para desarrollar una agenda tur\u00edstica englobada en el contexto de Am\u00e9rica del Norte.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Y es que una de las grandes lecciones del COVID-19 es la urgencia de homologar criterios en casos de crisis como la que estamos enfrentando. Entre otros, habr\u00e1 que preguntarnos qu\u00e9 hacer en bloque, cu\u00e1ndo y c\u00f3mo abrir, qu\u00e9 medidas hay que implementar, c\u00f3mo crear burbujas sanitarias y qu\u00e9 segmentos son m\u00e1s seguros que otros. C\u00f3mo podemos fomentar el di\u00e1logo entre los gobiernos con la gu\u00eda del sector privado para evitar medidas unilaterales, como fue la imposici\u00f3n de pruebas negativas de COVID-19 por parte de Estados Unidos y la prohibici\u00f3n de vuelos de Canad\u00e1 a M\u00e9xico hasta nuevo aviso, o inclusive el retraso para el regreso de cruceros.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>En esta gran agenda de turismo de futuro, hay que ir mas all\u00e1 de programas como el Global Entry y\/o Viajero Confiable -contemplados en el HLED original-; es fundamental un foro permanente de discusi\u00f3n que ayude a resolver temas tan complejos como las alertas de viaje por seguridad, el intercambio de inteligencia tur\u00edstica y por supuesto la promoci\u00f3n.<\/p>\n<p>Estamos en muy buen momento para ir armando los cimientos de esta agenda trilateral. Hay dos esfuerzos iniciales al respecto que habr\u00eda que seguir con atenci\u00f3n. El primero es la convocatoria que ha hecho el Consejo Nacional Empresarial Tur\u00edstico (CNET) de la mano de gobernadores, alcaldes y otros, quienes ya han identificado las prioridades del sector. El segundo, es una reuni\u00f3n virtual reciente entre el secretario de Turismo, Miguel Torruco y los titulares de las oficinas de promoci\u00f3n de Estados Unidos y Canad\u00e1; estos dos esfuerzos iniciales pudieran marcar la pauta para ir trazando la agenda regional entre el sector privado y p\u00fablico de los tres pa\u00edses.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la entrega anterior habl\u00e1bamos de que a M\u00e9xico le ir\u00eda bien con Joe Biden en&hellip;<\/p>\n","protected":false},"author":95,"featured_media":43783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1172],"tags":[],"class_list":["post-44686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ruben-olmos-rodriguez"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una Agenda de Turismo del Futuro | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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