{"id":46403,"date":"2021-05-03T12:07:38","date_gmt":"2021-05-03T17:07:38","guid":{"rendered":"https:\/\/l21.mx\/?p=46403"},"modified":"2021-05-03T12:09:19","modified_gmt":"2021-05-03T17:09:19","slug":"estrategias-para-la-recuperacion","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=46403","title":{"rendered":"Estrategias para la recuperaci\u00f3n"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Gloria Guevara, presidenta y CEO del WTTC, destaca que el liderazgo empresarial es pieza clave en la reactivaci\u00f3n del turismo<\/pre>\n\n\n\n<p>La presidenta y CEO del Consejo Mundial de Viajes y Turismo (WTTC, por sus siglas en ingl\u00e9s), Gloria Guevara Manzo, asisti\u00f3 a la toma de protesta al nuevo Consejo Directivo de la Asociaci\u00f3n Nacional de Abogados de Empresas (ANADE), secci\u00f3n Quintana Roo, y afirm\u00f3 que el liderazgo empresarial est\u00e1 m\u00e1s unido que nunca y ser\u00e1 pieza clave para la reactivaci\u00f3n del turismo global.<\/p>\n\n\n\n<p>&nbsp;Destac\u00f3 que la industria de viajes y turismo es motor fundamental para el desarrollo de la econom\u00eda, e hizo \u00e9nfasis en que la Cumbre Mundial del WTTC, realizada en Canc\u00fan, en la que debatieron sobre el futuro de la actividad tur\u00edstica en la llamada \u201cnueva normalidad\u201d.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cEl sector de viajes y turismo, que genera uno de cada cuatro empleos en el mundo y est\u00e1 enfrentando el reto m\u00e1s importante de toda su historia. La crisis sanitaria lo ha impactado severamente y m\u00e1s de 174 millones de empleos se han visto afectados\u201d, detall\u00f3 Guevara.<\/p><\/blockquote>\n\n\n\n<p><strong>Fuerte impacto por la pandemia<\/strong><\/p>\n\n\n\n<p>Al referirse al Informe Anual de Impacto Econ\u00f3mico (EIR) del WTTC, dijo que la contribuci\u00f3n del sector al PIB global cay\u00f3 un 49,1% durante el a\u00f1o pasado, en comparaci\u00f3n con la econom\u00eda global, que cay\u00f3 apenas un 3,7% durante el mismo periodo.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cEl impacto devastador que la crisis sanitaria tuvo en el sector mundial de viajes y turismo el a\u00f1o pasado, tambi\u00e9n se refleja en una p\u00e9rdida masiva de casi 4,5 billones de d\u00f3lares. El EIR muestra que, en total, la contribuci\u00f3n del sector al PIB mundial se desplom\u00f3 a $4.7 billones de d\u00f3lares en 2020 (5,5% de la econom\u00eda mundial), en 2019 fueron casi $9,2 billones de d\u00f3lares que la industria aport\u00f3 al PIB (10,4% de la econom\u00eda mundial)\u201d, detall\u00f3.<\/p><\/blockquote>\n\n\n\n<p>Habl\u00f3 de cuatro principios b\u00e1sicos para la pronta recuperaci\u00f3n del sector, que incluyen: protocolos para viajar de forma segura y reglas claras que den certeza a los turistas y permitan eliminar las cuarentenas; la realizaci\u00f3n de pruebas r\u00e1pidas para los viajeros y la emisi\u00f3n de certificados digitales de salud; reforzar los protocolos de seguridad e higiene, como el uso obligatorio de cubrebocas; y por \u00faltimo, mantener el apoyo de los gobiernos al sector turismo.<\/p>\n\n\n\n<p>Para el WTTC, la salud p\u00fablica es una prioridad. Frente a este escenario, la aplicaci\u00f3n de la vacuna contra el COVID-19 en los principales pa\u00edses emisores de turistas en el mundo, el uso de pruebas r\u00e1pidas y de cubrebocas, la utilizaci\u00f3n de aplicaciones digitales, as\u00ed como la implementaci\u00f3n de protocolos de higiene y seguridad, representan una luz al final del t\u00fanel, permitiendo una recuperaci\u00f3n gradual del sector.<\/p>\n\n\n\n<p>:::::::::::::::::::::::::::::::::::::<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Retos del turismo<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>1 de cada 4 empleos en el mundo son generados por el turismo, que hoy enfrenta muchos retos<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>54% de empleos en la industria tur\u00edstica son mujeres y 30% son j\u00f3venes<\/li><li>49% decreci\u00f3 el turismo en 2020 derivado de la pandemia<\/li><li>19% de empleos se perdieron en el sector tur\u00edstico durante 2020; fueron m\u00e1s de 62 millones de espacios<\/li><\/ul>\n\n\n\n<p>:::::::::::::::::::::::::::::::<\/p>\n\n\n\n<p><strong>Ca\u00edda del empleo tur\u00edstico por regiones<\/strong><\/p>\n\n\n\n<p>Caribe: 58%<\/p>\n\n\n\n<p>Asia-Pac\u00edfico: 54%<\/p>\n\n\n\n<p>Europa: 51%<\/p>\n\n\n\n<p>Norteam\u00e9rica: 42%<\/p>\n\n\n\n<p>Latinoam\u00e9rica: 41%<\/p>\n\n\n\n<p>:::::::::::::::::::::::::::::::<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fortaleza del WTTC<\/strong><\/h2>\n\n\n\n<p>Representa el sector privado de viajes y turismo a nivel global; son aerol\u00edneas, aeropuertos, touroperadoras, hoteles, etc.<\/p>\n\n\n\n<p>+200 CEOs<\/p>\n\n\n\n<p>presidentes empresarios son integrantes del consejo<\/p>\n\n\n\n<p>30%<\/p>\n\n\n\n<p>de los agremiados est\u00e1n basados en Europa, 30% en Asia, 30% en Am\u00e9rica y 10% en el resto del mundo<\/p>\n\n\n\n<p><strong><u>:::::::::::::::::::::::::::::::::::::<\/u><\/strong><\/p>\n\n\n\n<p>\u201cTenemos que aprender a convivir y coexistir con el virus, ser m\u00e1s inteligentes; la labor es trabajar en conjunto y algo primordial ser\u00e1n los protocolos de movilidad de viajes (incluyendo pruebas Covid), para encontrar un equilibrio entre los cuidados de la salud y la reactivaci\u00f3n tur\u00edstica, con certidumbre y confianza\u201d.<\/p>\n\n\n\n<p>Gloria Guevara<\/p>\n\n\n\n<p>Presidenta del WTTC<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gloria Guevara, presidenta y CEO del WTTC, destaca que el liderazgo empresarial es pieza clave en&hellip;<\/p>\n","protected":false},"author":100,"featured_media":46404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,8],"tags":[48,1074,49,1342,350,978],"class_list":["post-46403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-turismo","tag-cancun","tag-gloria-guevara","tag-quintana-roo","tag-recuperacion","tag-turismo","tag-wttc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategias para la recuperaci\u00f3n | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" 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