{"id":46797,"date":"2021-05-31T11:26:13","date_gmt":"2021-05-31T16:26:13","guid":{"rendered":"https:\/\/l21.mx\/?p=46797"},"modified":"2021-05-31T11:26:44","modified_gmt":"2021-05-31T16:26:44","slug":"hoteleros-de-holbox-firman-convenio-con-escuela-de-negocios-de-barcelona","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=46797","title":{"rendered":"Hoteleros de Holbox firman convenio con Escuela de Negocios de Barcelona"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li>Hoy existe 126 hoteles registrados en Holbox con un promedio de 20 cuartos por hotel.<\/li><li>6 de cada 10 personas en Holbox trabajaban en empleos relacionados al turismo.<\/li><\/ul>\n\n\n\n<p>La asociaci\u00f3n de hoteleros ha generado un convenio de colaboraci\u00f3n con la empresa de consultor\u00eda Moratti la cual cuenta con mas de 17 a\u00f1os de experiencia siendo asesores en estrategia de negocios. Con esta alianza se busca apoyar a las&nbsp;empresas tur\u00edsticas de la isla&nbsp;por medio de asesor\u00edas&nbsp;que ayuden a impulsar la reactivaci\u00f3n econ\u00f3mica en Holbox.<\/p>\n\n\n\n<p>El esfuerzo convocado por la Red Colaborativa de Turismo es liderado por la agencia internacional Royal Moratti, en compa\u00f1\u00eda de la Escuela de Negocios Europea de Barcelona; este plan de trabajo permitir\u00e1 que los hoteles de la isla reciban de forma gratuita y 100% donataria una asesor\u00eda comercial para acelerar el proceso de reactivaci\u00f3n de sus ventas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/l21.mx\/wp-content\/uploads\/2021\/05\/hotel-holbox-1.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/l21.mx\/wp-content\/uploads\/2021\/05\/hotel-holbox-1-1024x768.jpg\" alt=\"\" class=\"wp-image-46800\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2021\/05\/hotel-holbox-1-1024x768.jpg 1024w, https:\/\/l21.mx\/wp-content\/uploads\/2021\/05\/hotel-holbox-1-300x225.jpg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2021\/05\/hotel-holbox-1-768x576.jpg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2021\/05\/hotel-holbox-1-1170x878.jpg 1170w, https:\/\/l21.mx\/wp-content\/uploads\/2021\/05\/hotel-holbox-1-585x439.jpg 585w, https:\/\/l21.mx\/wp-content\/uploads\/2021\/05\/hotel-holbox-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>El profesor del MBA en la Escuela de Negocios de Barcelona,&nbsp;Alberto de la Fuente y CEO de Royal Moratti que se encuentra de visita en Holbox liderando estos esfuerzos comento, \u00abLa oportunidad de Holbox yace en saber mostrar el para\u00edso que tienen, mejorando su estrategia de captaci\u00f3n utilizando todas las herramientas disponibles, creando y mejorando sus alianzas con OTA\u00b4s y agencias f\u00edsicas en otros pa\u00edses, as\u00ed como perfeccionar su presencia y calidad digital, aumentando as\u00ed su potencial de difusi\u00f3n.\u00bb&nbsp;<\/p>\n\n\n\n<p>La asesor\u00eda otorgada a cada hotel, se basa en cuatro pilares, el primero es el estudio y an\u00e1lisis de la percepci\u00f3n del cliente internacional de la oferta tur\u00edstica&nbsp;y de las herramientas de marketing y publicidad utilizadas actualmente. Despu\u00e9s se realiza las propuestas tanto de mejoras de im\u00e1genes publicitarias como de desarrollo estrat\u00e9gico y optimizaci\u00f3n de recursos.&nbsp;El tercer pilar se centra en&nbsp;la&nbsp;creaci\u00f3n conceptual de nuevos planes de&nbsp;oferta tur\u00edstica&nbsp;y el cuarto en la capacitaci\u00f3n, tanto de equipos comerciales como de marketing.&nbsp;<\/p>\n\n\n\n<p>Entre los hoteles que ya esta siendo asesorados se encuentran: el Hotel Casa Loa, Hotel Zomay Hotel Para ti, Hotel El Pueblito, y el Hotel Villas Margaritas a los que se podr\u00e1n sumar cualquiera de los 126 centros de hospedaje que existen en la isla.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/l21.mx\/wp-content\/uploads\/2021\/05\/hotel-holbox-2.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/l21.mx\/wp-content\/uploads\/2021\/05\/hotel-holbox-2.jpg\" alt=\"\" class=\"wp-image-46798\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2021\/05\/hotel-holbox-2.jpg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2021\/05\/hotel-holbox-2-225x300.jpg 225w, https:\/\/l21.mx\/wp-content\/uploads\/2021\/05\/hotel-holbox-2-585x780.jpg 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<p>B\u00e1rbara Hern\u00e1ndez presidenta de la Asociaci\u00f3n de Hoteleros de la isla espera que este esfuerzo se sume a otros emprendimientos y estrategias llevadas por los empresarios hoteleros para lograr una recuperaci\u00f3n econ\u00f3mica ordenada, buscando impulsar el posicionamiento tur\u00edstico de Holbox en los mercados nacionales e internacionales que buscan un destino seguro, inclusivo y en contacto con la naturaleza.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy existe 126 hoteles registrados en Holbox con un promedio de 20 cuartos por hotel. 6&hellip;<\/p>\n","protected":false},"author":100,"featured_media":46799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-46797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoteleros de Holbox firman convenio con Escuela de Negocios de Barcelona | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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