{"id":49268,"date":"2022-03-01T10:56:10","date_gmt":"2022-03-01T15:56:10","guid":{"rendered":"https:\/\/l21.mx\/?p=49268"},"modified":"2022-03-01T10:56:38","modified_gmt":"2022-03-01T15:56:38","slug":"empresas-y-comunicacion","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=49268","title":{"rendered":"Empresas y comunicaci\u00f3n"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Mirada empresarial<\/strong><\/li><li><strong>Inna German G\u00f3mez<\/strong><\/li><li>Empresaria<\/li><li>@Innagg<\/li><\/ul>\n\n\n\n<p><strong>E<\/strong>l otro d\u00eda asist\u00ed a una presentaci\u00f3n de la asociaci\u00f3n Consejo de la Comunicaci\u00f3n, Voz de las empresas. Me hizo mucho sentido que trabajemos como empresas en mejorar nuestra comunicaci\u00f3n. Muchos tienen ideas err\u00f3neas de lo que es una empresa; con todos los ataques que hemos tenido desde las tribunas gubernamentales, la imaginaci\u00f3n vuela y se nos ve como esos monstruos que devoran todo a su paso, cuestiones abstractas que no se ponen claras y generan im\u00e1genes negativas.\u00a0<\/p>\n\n\n\n<p>\u00bfQu\u00e9 es una empresa?&nbsp; En realidad, es s\u00f3lo un papel. La persona moral como se conoce en la ley es un acta; \u00a1exacto! como la de nacimiento, en donde se le da nombre a una idea o a un proyecto.<\/p>\n\n\n\n<p>Los empresarios somos p\u00e9simos comunicadores, por eso nos volvimos empresarios; la mayor\u00eda somos bastantes t\u00edmidos al momento de expresarnos. &nbsp;<\/p>\n\n\n\n<p>Una empresa nace en la mente de alguien y puede ser desde hacer tamales en las ma\u00f1anas para vender en las esquinas o crear una aplicaci\u00f3n que rente tu casa cuando sales de vacaciones. La parte legal sirve para dar un orden, se registra, se le pone nombre, se da de alta en el SAT y cumple con las regulaciones establecidas en el gobierno, que principalmente son para que de las ganancias que se obtengan, se pague un impuesto y que la gente que recibe un sueldo tenga un trato justo.&nbsp;<\/p>\n\n\n\n<p>La empresa vende un tamal, recibe dinero, descuenta lo que gast\u00f3 en hacer el tamal y le avisa al SAT que le qued\u00f3 algo de dinero, por el cual debe pagar un porcentaje de impuestos. Suena simple, y la verdad es que deber\u00eda serlo; lo malo es que en nuestro pa\u00eds no nos hacen las cosas f\u00e1ciles, las complican y eso no ayuda a que se creen m\u00e1s empresas. &nbsp;<\/p>\n\n\n\n<p>Todos nosotros que recibimos un sueldo y trabajamos para el sector privado, tenemos una funci\u00f3n espec\u00edfica dentro del equipo que conforma la empresa; esta funci\u00f3n permite que la maquinaria de una empresa funcione. Pero \u00bfqu\u00e9 pasa si no existieran empresas? \u00bfQu\u00e9 pasa si cumplir con las regulaciones gubernamentales se vuelve excesivamente costoso? \u00bfCu\u00e1ntos tamales deber\u00eda vender para poder pagarle al contador que sabe usar una computadora, llenar una forma y poder pagar mis impuestos? Bueno, pero tambi\u00e9n debo pagar por las facturas que emito y debo pagar IMSS a mi comadre, mi hija y hasta a mi marido que lleva los tamales a la esquina. Cada vez se me complica m\u00e1s cumplir con los impuestos, pero la verdad estoy convencida de que debo hacerlo, porque si no, \u00bfqui\u00e9n pagar\u00eda los impuestos que mantienen al presidente, al Congreso, a la polic\u00eda, el alumbrado p\u00fablico y la recoja de basura (bueno, cuando pasa)?<\/p>\n\n\n\n<p>Si el gobierno empieza a poner regulaciones sin sentido, ya no habr\u00e1 empresas, y si no hay empresas \u00bfQui\u00e9n pagar\u00e1 los impuestos?&nbsp; Una paradoja que se debe tener bien clara.&nbsp;<\/p>\n\n\n\n<p>\u00a1Ahh! Por cierto, yo s\u00ed tengo motivos para llorar cuando deba de pagar los impuestos anuales. &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mirada empresarial Inna German G\u00f3mez Empresaria @Innagg El otro d\u00eda asist\u00ed a una presentaci\u00f3n de la&hellip;<\/p>\n","protected":false},"author":95,"featured_media":46199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[486],"tags":[],"class_list":["post-49268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inna-german"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Empresas y comunicaci\u00f3n | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios 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