{"id":5490,"date":"2013-12-04T16:34:18","date_gmt":"2013-12-04T22:34:18","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=5490"},"modified":"2013-12-04T16:34:18","modified_gmt":"2013-12-04T22:34:18","slug":"llega-la-parroquia-a-cancun","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=5490","title":{"rendered":"Llega \u201cLa Parroquia\u201d a Canc\u00fan"},"content":{"rendered":"

\"\"<\/a>La tradici\u00f3n veracruzana estar\u00e1 presente el pr\u00f3ximo a\u00f1o en la Pen\u00ednsula de Yucat\u00e1n, pues la franquicia La Parroquia de Veracruz contempla para 2014 sucursales en M\u00e9rida, Campeche y Canc\u00fan, como parte del plan de expansi\u00f3n previsto para el periodo, con ocho sucursales en total.<\/p>\n

Marcelino Fern\u00e1ndez Rivero, director de la marca, reconoci\u00f3 que la franquicia es un suceso, pues con la reciente apertura de la primera unidad en el Centro Hist\u00f3rico de la capital, con una inversi\u00f3n estimada en siete millones de pesos, suman ya 15 establecimientos en territorio nacional.<\/p>\n

La afamada cafeter\u00eda se incorpor\u00f3 al esquema de franquicia desde 2007, al considerarla un modelo de negocio estable y rentable. De los 180 empleos con los que inici\u00f3 originalmente, la cifra se increment\u00f3 a 850 plazas, m\u00e1s las 400 que incorporar\u00e1n con las ocho sucursales previstas para el 2014.<\/p>\n

Adem\u00e1s de las tres sucursales en la pen\u00ednsula, con las que incursionar\u00e1n en la regi\u00f3n, contemplan aperturas en Puebla, Orizaba y C\u00f3rdoba, lo que potenciar\u00e1 la presencia de la marca, que el a\u00f1o pasado atendi\u00f3 a un mill\u00f3n 566 mil personas, y este a\u00f1o ir\u00e1 por m\u00e1s de dos millones.<\/p>\n","protected":false},"excerpt":{"rendered":"

La tradici\u00f3n veracruzana estar\u00e1 presente el pr\u00f3ximo a\u00f1o en la Pen\u00ednsula de Yucat\u00e1n, pues la franquicia…<\/p>\n","protected":false},"author":2,"featured_media":5492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios"],"acf":[],"yoast_head":"\nLlega \u201cLa Parroquia\u201d a Canc\u00fan | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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