{"id":67022,"date":"2023-12-28T10:57:23","date_gmt":"2023-12-28T15:57:23","guid":{"rendered":"https:\/\/l21.mx\/?p=67022"},"modified":"2023-12-28T10:57:23","modified_gmt":"2023-12-28T15:57:23","slug":"alistan-en-puerto-morelos-el-pabellon-nacional-artesanal-2024","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=67022","title":{"rendered":"Alistan en Puerto Morelos el Pabell\u00f3n Nacional Artesanal 2024"},"content":{"rendered":"

*La secretaria municipal de Desarrollo Econ\u00f3mico y Mejora Regulatoria, Reyna Barrera L\u00f3pez, dice que uno de los principales logros de la administraci\u00f3n municipal con el sector artesanal es su vinculaci\u00f3n con hoteles y empresas de la magnitud de Xcaret<\/p>\n

\"\"<\/a><\/p>\n

Puerto Morelos, Quintana Roo, 28 de diciembre de 3023.\u2014 El Parque Fundadores del Casco Antiguo ser\u00e1 sede del Pabell\u00f3n Nacional Artesanal \u201cD\u00eda de las y los Artesanos\u201d, Puerto Morelos 2024, que se llevar\u00e1 a cabo del 22 al 31 de marzo, lo que constituye un reconocimiento de la administraci\u00f3n de la gobernadora Mara Lezama al trabajo realizado en ese sector productivo.
\nAl respecto, la secretaria municipal de Desarrollo Econ\u00f3mico y Mejora Regulatoria, Reyna Barrera L\u00f3pez, dijo que el evento ser\u00e1 coordinado de la mano con la Secretar\u00eda de Desarrollo Econ\u00f3mico (Sede) de Quintana Roo, que encabeza Karla Almanza L\u00f3pez.<\/p>\n

\"\"<\/a>
\n\u201cGracias al impulso de nuestra presidenta municipal Blanca Merari Tziu Mu\u00f1oz, Puerto Morelos est\u00e1 dejando huella con el trabajo desarrollado con el sector artesanal. Tan es as\u00ed que algunos de nuestros programas exitosos ya son replicados por otros municipios\u201d, explic\u00f3 la funcionaria.
\nAgreg\u00f3 que uno de los principales logros de la administraci\u00f3n municipal con el sector artesanal es haberlos vinculado con hoteles y empresas de la magnitud de Xcaret. \u201cEmpezamos por organizarlos para que participaran en el Pabell\u00f3n Artesanal, donde encontraron un escaparate para exhibir y vender directamente al turista; hoy, despu\u00e9s de recibir educaci\u00f3n financiera y madurar como productores de artesan\u00edas, est\u00e1n listos para vender en boutiques y hoteles.<\/p>\n

\"\"<\/a>
\n\u201cLo que hicimos, de la mano con el gobierno del Estado, fue vincularlos directamente con los gerentes de compras de hoteles y boutiques, quienes fueron invitados a los pabellones, los recorrieron y eligieron a los artesanos cuyo trabajo les llam\u00f3 la atenci\u00f3n, destacando el trabajo de urdido de hamacas y el de joyer\u00eda artesanal con acero quir\u00fargico\u201d, subray\u00f3.
\nReya Barrera coment\u00f3 que otro logro es que 27 artesanos ya solicitaron su registro de marca, con un descuento del 90 por ciento en las tarifas que habitualmente cobra el Instituto Mexicano de la Propiedad Industrial (IMPI). En caso de que sus solicitudes sean aprobadas se sumar\u00e1n a otros 7 que ya lo tienen.
\nEl registro les permite el uso exclusivo de la marca en territorio nacional por 10 a\u00f1os, distingue sus productos de otros ya existentes en el mercado y puede ayudar a iniciar acciones legales por posible mal uso de la marca, facilitar el otorgamiento de licencias de uso o franquicias y les da certeza para vender en hoteles y boutiques.
\nEn ese sentido, detall\u00f3 que en Puerto Morelos hay tres hoteles que reciben cada uno entre 18 y 20 artesanos y hay dos m\u00e1s en negociaciones. Adem\u00e1s, en Akumal otro albergue seleccion\u00f3 a 13 y en Playa del Carmen hay un hotel con 22 artesanos y hay tres m\u00e1s en proyecto, pero se tienen que vincular para trabajar de la mano con el municipio.
\nEn todos los casos se trabaja con contratos anuales, factor que asegura la continuidad de la actividad en esos espacios, aunque haya cambio de administraci\u00f3n, no s\u00f3lo de la municipal, sino tambi\u00e9n en los hoteles, precis\u00f3.
\n\u201cLos artesanos, quienes han recibido capacitaci\u00f3n, incluso en idiomas, por lo que ya pueden concretar ventas en ingl\u00e9s, hoy saben que estar en regla y tener una marca registrada les da certeza para entrar a esos lugares y tener ventas seguras cada mes\u201d, expuso.
\n—–00000—–<\/p>\n","protected":false},"excerpt":{"rendered":"

*La secretaria municipal de Desarrollo Econ\u00f3mico y Mejora Regulatoria, Reyna Barrera L\u00f3pez, dice que uno de…<\/p>\n","protected":false},"author":100,"featured_media":67024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,1656],"tags":[],"class_list":["post-67022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-quintana-roo"],"acf":[],"yoast_head":"\nAlistan en Puerto Morelos el Pabell\u00f3n Nacional Artesanal 2024 | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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