{"id":6817,"date":"2014-04-03T10:55:32","date_gmt":"2014-04-03T16:55:32","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=6817"},"modified":"2014-04-03T10:55:32","modified_gmt":"2014-04-03T16:55:32","slug":"lanzan-campana-de-promocion-turistica-en-redes-sociales-selfieporcancun","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=6817","title":{"rendered":"LANZAN CAMPA\u00d1A DE PROMOCION TURISTICA EN REDES SOCIALES \u201c#SELFIEPORCANCUN\u201d"},"content":{"rendered":"<p style=\"text-align: left;\" align=\"center\"><strong><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2014\/04\/Las-im\u00e1genes-con-el-nombre-de-Canc\u00fan-que-podr\u00e1n-distribuirse-en-la-red.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-6818\" title=\"OLYMPUS DIGITAL CAMERA\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2014\/04\/Las-im\u00e1genes-con-el-nombre-de-Canc\u00fan-que-podr\u00e1n-distribuirse-en-la-red-280x300.jpg\" alt=\"\" width=\"280\" height=\"300\" \/><\/a>*La OVC de Canc\u00fan y McBRAVOS lanzaron esta novedosa campa\u00f1a que motiva a la difusi\u00f3n de fotograf\u00edas y testimonios reales de turistas y habitantes mientras disfrutan de las atracciones del destino<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"center\"><strong>*Si un cinco por ciento de los turistas publicaran una foto al d\u00eda durante su estancia en Canc\u00fan se podr\u00edan generar un estimado de 450 millones de impactos anuales en sus pa\u00edses de origen<\/strong><\/p>\n<p><strong>Canc\u00fan, Q. Roo (Abril 2014)<\/strong>\u00a0La Oficina de Visitantes y Convenciones de Canc\u00fan (OVC) y McBRAVOS lanzaron la campa\u00f1a de promoci\u00f3n tur\u00edstica \u201c#SelfiePorCanc\u00fan\u201d, que tiene como objetivo la creaci\u00f3n y difusi\u00f3n de testimonios reales de turistas y cancunenses mientras disfrutan de las atracciones del destino.<\/p>\n<p>En conferencia de prensa, el organismo de promoci\u00f3n tur\u00edstica precis\u00f3 que para obtener estos testimonios, McBRAVOS, empresa dedicada a la creaci\u00f3n y ejecuci\u00f3n de estrategias de mercadotecnia por internet, cre\u00f3 la aplicaci\u00f3n iStrid Props, con la cual se podr\u00e1n tomar fotos, agregar la marca Canc\u00fan y compartirlas en redes sociales.<\/p>\n<p>Con esta aplicaci\u00f3n, disponible en la App Store y pr\u00f3ximamente en la tienda de Android, Canc\u00fan estar\u00e1 creando publicidad cre\u00edble, viral y segmentada, utilizando las fotograf\u00edas como testimonios reales.<\/p>\n<p>\u201c<em>Si el cinco por ciento de los cancunenses (50,000 aproximadamente) publicara 1 foto al d\u00eda, podr\u00edamos estar generando 22.5 millones de impactos diarios<sup>,\u00a0<\/sup>y si el mismo porcentaje se logra entre el turismo podr\u00edamos generar una cifra record de 450 millones de impactos anuales en los mercados de origen<\/em>\u201d, se\u00f1al\u00f3 la empresa.<\/p>\n<p>Por tal motivo, McBRAVOS convoc\u00f3 a las empresas tur\u00edsticas, asociaciones, medios de comunicaci\u00f3n y poblaci\u00f3n en general a apoyar esta campa\u00f1a compartiendo fotos positivas en sus redes sociales, \u201c<em>ya que la suma de voluntades crear\u00e1 sinergia en la ciudad y con ello lograremos una promoci\u00f3n de Canc\u00fan sin precedentes<\/em>\u201d.<\/p>\n<p>Si bien la publicidad de boca en boca es el mejor tipo de difusi\u00f3n de un producto, servicio o destino tur\u00edstico, ya que la hacen los mismos consumidores lo que genera un alto grado de credibilidad, iStrid Props crea un mejor tipo de publicidad porque no se limita a una presencia f\u00edsica de dos personas. \u201cCon una sola acci\u00f3n el mensaje se transmite a muchos amigos y contactos del usuarios, y con un \u201cme gusta\u201d se replica la informaci\u00f3n a m\u00e1s personas, ganando futuro clientes\u201d, a\u00f1adi\u00f3 McBRAVOS.<\/p>\n<p>Finalmente, la empresa tecnol\u00f3gica enfatiz\u00f3 que \u201ces una ideal herramienta para acompa\u00f1ar el trabajo de community managers, mercad\u00f3logos, desarrolladores de marca, publicistas, publirrelacionistas, publicidad ATL, entre otros\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>*La OVC de Canc\u00fan y McBRAVOS lanzaron esta novedosa campa\u00f1a que motiva a la difusi\u00f3n de&hellip;<\/p>\n","protected":false},"author":2,"featured_media":6821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,8],"tags":[],"class_list":["post-6817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-turismo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LANZAN CAMPA\u00d1A DE PROMOCION TURISTICA EN REDES SOCIALES \u201c#SELFIEPORCANCUN\u201d | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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