{"id":75663,"date":"2024-07-01T11:26:51","date_gmt":"2024-07-01T16:26:51","guid":{"rendered":"https:\/\/l21.mx\/?p=75663"},"modified":"2024-07-01T11:26:51","modified_gmt":"2024-07-01T16:26:51","slug":"sobre-aviso-no-hay-engano","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=75663","title":{"rendered":"Sobre aviso no\u00a0hay enga\u00f1o"},"content":{"rendered":"<ul>\n<li>Carta de la Editora<\/li>\n<li><b>Nelly Garc\u00eda<\/b><\/li>\n<li>ngarcia@latitud21.com.mx<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>M\u00e1s claro no puede estar: hasta hace pocos a\u00f1os, s\u00f3lo hab\u00eda alrededor de 100 destinos tur\u00edsticos en el mundo que ofrecieran servicios, infraestructura y atractivos capaces de atraer a millones de visitantes. Hoy, son m\u00e1s de 300, y todos compitiendo al t\u00fa por t\u00fa, con los recursos posibles, ingenio y estrategias diversas, para llevarse una buena tajada del pastel. Y los m\u00e1s ganones, sin duda, ser\u00e1n los que sepan meterse al mercado, con disciplina y constancia, con acciones concretas, respondiendo a los desaf\u00edos que plantea la industria sin chimeneas, atendiendo las nuevas tendencias de los viajeros, enfocados en la sustentabilidad y sostenibilidad. Un turismo m\u00e1s consciente, pues. Pero sobre todo, y sin duda, los destinos que lograr\u00e1n salir airosos ser\u00e1n, por mucho, los que inviertan recursos y esfuerzos a la promoci\u00f3n, mucha promoci\u00f3n.<\/p>\n<p>\u00bfQu\u00e9 rumbo tomar\u00e1 M\u00e9xico en este escenario? \u00bfSer\u00e1 que el pr\u00f3ximo gobierno federal, encabezado por la presidenta electa, Claudia Sheinbaum, tendr\u00e1 la suficiente voluntad para, de una vez por todas darle su justo valor al turismo? Ya es momento de que se le trate con la importancia debida a esta industria generadora de m\u00e1s de 7.5 millones de empleos, el 13 por ciento del total de puestos laborales en nuestro pa\u00eds. Adem\u00e1s, representa el 14 por ciento del Producto Interno Bruto de la econom\u00eda mexicana, y que, seg\u00fan las previsiones, en los pr\u00f3ximos a\u00f1os podr\u00eda incrementar hasta 16 por ciento. El potencial es enorme, pero el desaf\u00edo es mayor, por eso, los hoteleros, restauranteros, c\u00e1maras empresariales y todos los que integran la cadena de valor que se beneficia directa o indirectamente del turismo, est\u00e1n \u00e1vidos de conocer la pol\u00edtica tur\u00edstica de Claudia Sheinbaum. Sobre todo, porque en el sexenio que est\u00e1 a punto de concluir, el turismo qued\u00f3 m\u00e1s que relegado, ninguneado. Se acab\u00f3 el recurso para la promoci\u00f3n, para estrategias y acciones; se disolvi\u00f3 el CPTM y, para muchos, la Secretar\u00eda de Turismo no funcion\u00f3 como debiera. El presidente L\u00f3pez Obrador se llen\u00f3 la boca diciendo que s\u00ed apoyaba el turismo, con el pretexto de haber destinado millones de pesos a un Tren Maya que se ve muy lejos que vaya a generar utilidades y multiplicar el turismo; a un aeropuerto Felipe \u00c1ngeles que est\u00e1 muy distante de captar lo que se espera (despu\u00e9s de cancelar el NAICM en Texcoco) y, recientemente la inaugurada terminal internacional en Tulum, tambi\u00e9n bajo pol\u00e9mica.<\/p>\n<p>Esperemos que esta vez, s\u00ed sean escuchadas las voces de expertos, que no se hagan realidad los rumores de que el nuevo gobierno pretende desaparecer la Secretar\u00eda de Turismo y pasarla como una direcci\u00f3n a la Secretar\u00eda de Econom\u00eda, que estar\u00e1 liderada por el excanciller Marcelo Ebrard.<\/p>\n<p>Las cifras logradas est\u00e1n ah\u00ed, el potencial de lo que se puede alcanzar tambi\u00e9n; y lo que podr\u00eda suceder si se toman decisiones err\u00f3neas. Por el bien de M\u00e9xico y los millones de personas que dependen de esta industria, esperemos que el camino elegido sea el mejor. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carta de la Editora Nelly Garc\u00eda ngarcia@latitud21.com.mx &nbsp; M\u00e1s claro no puede estar: hasta hace pocos&hellip;<\/p>\n","protected":false},"author":95,"featured_media":46181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[923],"tags":[],"class_list":["post-75663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nelly-garcia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sobre aviso no\u00a0hay enga\u00f1o | 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