{"id":79799,"date":"2024-10-01T11:09:25","date_gmt":"2024-10-01T16:09:25","guid":{"rendered":"https:\/\/l21.mx\/?p=79799"},"modified":"2024-10-01T11:09:25","modified_gmt":"2024-10-01T16:09:25","slug":"tan-cerca-y-tan-lejos","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=79799","title":{"rendered":"Tan cerca\u00a0y tan lejos"},"content":{"rendered":"<ul>\n<li><b>En l\u00ednea directa<\/b><\/li>\n<li><b>Arturo Medina Galindo<\/b><\/li>\n<li>Periodista, Director NITU.mx \u2022 arturo@nitu.mx<\/li>\n<li>Twitter @Arturo_Medina_G<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>C<\/b>ada 27 de septiembre, el mundo celebra el D\u00eda Mundial del Turismo. Este a\u00f1o, la fecha invita a la reflexi\u00f3n sobre el estado del sector tur\u00edstico en M\u00e9xico, un pa\u00eds que ha sido tradicionalmente un destino atractivo para millones de visitantes. Sin embargo, al analizar la pol\u00edtica tur\u00edstica del pa\u00eds en los \u00faltimos a\u00f1os, surge una preocupaci\u00f3n evidente: la falta de acciones y presupuesto para fomentar y promover el turismo a nivel nacional y la mala imagen que la violencia en el pa\u00eds est\u00e1 dejando como legado a la pr\u00f3xima administraci\u00f3n.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>M\u00e9xico, con su rica diversidad cultural, patrimonial y natural, tiene un potencial tur\u00edstico inmenso. No obstante, el gobierno ha mostrado una notable desatenci\u00f3n hacia la promoci\u00f3n de destinos. Mientras que el Caribe Mexicano, particularmente Quintana Roo, ha logrado atraer inversiones significativas y ha implementado estrategias efectivas para fortalecer su infraestructura tur\u00edstica, la falta de apoyo federal comienza a sentirse, evidenci\u00e1ndose en una temporada baja como no se hab\u00eda visto en muchos a\u00f1os.<\/p>\n<p>En cambio, la inversi\u00f3n en infraestructura ha sido sobresaliente; nunca se hab\u00eda invertido tanto en Quintana Roo: el aeropuerto de Tulum, el acceso al aeropuerto de Canc\u00fan, el puente Nichupt\u00e9 y claro, el Tren Maya, aunque muchos dudan de su eficacia para el desarrollo tur\u00edstico.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Todo ello no podr\u00e1 aprovecharse de la mejor manera sin campa\u00f1as de promoci\u00f3n institucional, el gobierno federal desvi\u00f3 lo que antes era dinero para promoci\u00f3n, a la construcci\u00f3n y operaci\u00f3n del Tren Maya.<\/p>\n<p>Con el cambio de gobierno, la llegada de Claudia Sheinbaum a la presidencia y Josefina Rodr\u00edguez Zamora como nueva secretaria de Turismo presenta una oportunidad crucial para revisar y revitalizar la pol\u00edtica tur\u00edstica de M\u00e9xico. La administraci\u00f3n de Andr\u00e9s Manuel L\u00f3pez Obrador y su secretario de Turismo, Miguel Torruco, ha estado marcada por un enfoque limitado y una notable falta de inversi\u00f3n en promoci\u00f3n. Este cambio ofrece la posibilidad de establecer un nuevo rumbo que priorice el desarrollo y la diversificaci\u00f3n del turismo en todas las regiones del pa\u00eds, no s\u00f3lo en el Caribe.<\/p>\n<p>Es fundamental que el nuevo gobierno reeval\u00fae su enfoque hacia el turismo. Se requiere de una inversi\u00f3n decidida en la promoci\u00f3n de destinos. M\u00e9xico tiene playas, monta\u00f1as, ciudades coloniales y rutas culturales que merecen ser exploradas y disfrutadas. Invertir en la promoci\u00f3n de estos destinos no s\u00f3lo beneficiar\u00eda a las comunidades locales, sino que tambi\u00e9n diversificar\u00eda la econom\u00eda.<\/p>\n<p>En conclusi\u00f3n, el D\u00eda Mundial del Turismo debe ser un llamado a la acci\u00f3n, especialmente en este momento de transici\u00f3n pol\u00edtica. Es momento de que el nuevo gobierno reconozca el valor del turismo como motor de desarrollo y bienestar social. Sin una estrategia clara y un compromiso real, el potencial de M\u00e9xico en el turismo seguir\u00e1 siendo una oportunidad perdida.<\/p>\n<p>Cerrando con lo que iniciamos, si hici\u00e9ramos caso al objetivo principal de la creaci\u00f3n del D\u00eda Mundial de Turismo por la ONU, se ver\u00eda al turismo de otra forma, al menos en M\u00e9xico. \u201cSu prop\u00f3sito es el de concienciar a la comunidad internacional acerca del valor social, cultural, pol\u00edtico y econ\u00f3mico del turismo\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En l\u00ednea directa Arturo Medina Galindo Periodista, Director NITU.mx \u2022 arturo@nitu.mx Twitter @Arturo_Medina_G &nbsp; Cada 27&hellip;<\/p>\n","protected":false},"author":95,"featured_media":49547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-79799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arturo-medina"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tan cerca\u00a0y tan lejos | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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