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<\/a><\/p>\nLuego de escuchar el proyecto integral, la gobernadora Mara Lezama afirm\u00f3 que de esto se trata, de reinventarse, de dar un paso hist\u00f3rico, un paso que transforma Playa del Carmen, de consolidar una visi\u00f3n que apuesta por la inclusi\u00f3n, la innovaci\u00f3n y el bienestar compartido haciendo del turismo una herramienta de la justicia social, generando prosperidad compartida para todas y todos.<\/p>\n
\u201cY justamente de eso se trata la rehabilitaci\u00f3n de la zona tur\u00edstica, la nueva imagen urbana con se\u00f1al\u00e9tica, mobiliario urbano y t\u00f3tems digitales. De eso se trata, de ofrecer Wi Fi gratuito en la 5ta Avenida, el lanzamiento de la APP Let\u00b4s Playa, las 5 rutas tur\u00edsticas para generar econom\u00eda local, enfocando esfuerzos en destinos como Uxuxubi y comunidades rurales como Santa Cecilia. De eso se trata la construcci\u00f3n de la Gruta de los Aluxes en Puerto Aventuras, los miradores del mar y la selva, el \u201cArco Alxo\u00b4ob\u201d, y por supuesto, la capacitaci\u00f3n de prestadores de servicio tur\u00edstico\u201d afirm\u00f3 Mara Lezama.<\/p>\n
La presidenta municipal Estefan\u00eda Mercado afirm\u00f3 que con el lanzamiento de esta marca ciudad se marcar\u00e1 un antes y un despu\u00e9s de Playa del Carmen, con una visi\u00f3n renovada, en el que participan 70 guardianes de la ciudad construyendo un legado que representa a todas y todos los solidarenses.<\/p>\n
Anunci\u00f3 el lanzamiento de 5 rutas con que se ampl\u00eda la oferta y diversidad: Ruta de la pesca, Ruta de la miel y la selva, Ruta de la conciencia, Ruta del arte y Ruta del ciclismo, que enriquecer\u00e1n la experiencia del visitante y fortalecen la econom\u00eda local.<\/p>\n
Aunado a esto, se contempla la capacitaci\u00f3n de m\u00e1s de 3 mil servidores, entre ellos los taxistas.<\/p>\n
Por su parte, el secretario estatal de Turismo, Bernardo Cueto Riestra, destac\u00f3 que este proyecto marcar\u00e1 el comienzo de una Nueva Era para Playa del Carmen, un destino que tan solo de enero a agosto ha recibido a m\u00e1s de 2 millones de visitantes.<\/p>\n
Estuvieron en este lanzamiento de marca el diputado Jorge Sanem Cervantes, presidente del Congreso del Estado, y el magistrado Heyden Cebada Rivas, presidente del Tribunal Superior de Justicia. Las y los presidentes municipales de Benito Ju\u00e1rez, Ana Paty Peralta de la Pe\u00f1a; de Jos\u00e9 Mar\u00eda Morelos, Erik Borges Yam; de Puerto Morelos, Blanca Merari, y de Tulum Diego Casta\u00f1\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"
-Contempla una APP Let\u00b4s Playa para generar mayor data tur\u00edstica y atenci\u00f3n inmediata al visitante…<\/p>\n","protected":false},"author":100,"featured_media":82148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,1656,1654],"tags":[],"class_list":["post-82144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-quintana-roo","category-solidaridad"],"acf":[],"yoast_head":"\n
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