{"id":82481,"date":"2024-12-19T18:11:47","date_gmt":"2024-12-19T23:11:47","guid":{"rendered":"https:\/\/l21.mx\/?p=82481"},"modified":"2024-12-19T18:11:47","modified_gmt":"2024-12-19T23:11:47","slug":"ado-se-suma-a-la-promocion-turistica-de-la-marca-ciudad-playa-del-carmen-y-la-app-lets-playa","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=82481","title":{"rendered":"ADO se suma a la promoci\u00f3n tur\u00edstica de la marca ciudad Playa del Carmen y la App \u201cLet\u00b4s Playa\u201d"},"content":{"rendered":"

 <\/p>\n

Playa del Carmen, Quintana Roo, 19 de diciembre de 2024.\u2014 El ayuntamiento de Solidaridad y la empresa de transporte ADO suscribieron un convenio para promocionar la marca ciudad Playa del Carmen y la App \u201cLet\u00b4s Playa\u201d en todas sus unidades y terminales en la Pen\u00ednsula de Yucat\u00e1n, con el objetivo de atraer m\u00e1s turismo a este destino del Caribe Mexicano.<\/p>\n

Estefan\u00eda Hern\u00e1ndez, secretaria de Turismo Municipal, destac\u00f3 que la estrategia principal de esta alianza con ADO se basa en posicionar a Playa del Carmen como un multidestino, de tal forma que en los pr\u00f3ximos tres a\u00f1os se logre tener una ciudad renovada con un turismo diferente, con mayor poder adquisitivo.<\/p>\n

\"\"<\/a><\/p>\n

\u201cEl posicionamiento de la marca Ciudad Playa del Carmen, a trav\u00e9s de diferentes mecanismos, es una estrategia innovadora para dar a conocer y penetrar en un mayor esquema de mercados tur\u00edsticos, lo que permitir\u00e1 fortalecer el sentido de pertenencia de la ciudadan\u00eda y la identificaci\u00f3n del destino en los \u00e1mbitos nacional e internacional\u201d, explic\u00f3.<\/p>\n

En este sentido, Daniel Bellamy Garc\u00eda, director de Mercadotecnia Tur\u00edstica Promocional, expuso que, con este acuerdo, el gobierno de Solidaridad busca impulsar una identidad \u00fanica y diferencial con el reflejo de los valores, atributos y caracter\u00edsticas de Playa del Carmen, para atraer m\u00e1s turistas, inversionistas y talentos.<\/p>\n

Bajo esta nueva imagen, Playa del Carmen lanza nuevos productos y rutas tur\u00edsticas enfocadas al ecoturismo, la naturaleza, el turismo deportivo, cultural y de salud, con el objetivo de encontrar nichos de mercado que puedan fortalecer la afluencia tur\u00edstica, permanencia y preferencia en el destino.<\/p>\n

A su vez, Mar\u00eda de Lourdes Jim\u00e9nez Rojo, gerente comercial de ADO en la Riviera Maya, anticip\u00f3 que, con el convenio, la empresa estar\u00e1 promocionando la marca Ciudad Playa del Carmen en todas sus unidades en los estados Quintana Roo, Yucat\u00e1n y Campeche, en una primera etapa.<\/p>\n

Diariamente ADO ofrece cinco mil impactos publicitarios en sus pantallas digitales, lo que representa para Playa del Carmen un nicho de difusi\u00f3n que impulsar\u00e1 al destino a nivel regional para luego ascender al plano nacional por medio de esta v\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Playa del Carmen, Quintana Roo, 19 de diciembre de 2024.\u2014 El ayuntamiento de Solidaridad y…<\/p>\n","protected":false},"author":100,"featured_media":82482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1654],"tags":[],"class_list":["post-82481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solidaridad"],"acf":[],"yoast_head":"\nADO se suma a la promoci\u00f3n tur\u00edstica de la marca ciudad Playa del Carmen y la App \u201cLet\u00b4s Playa\u201d | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/l21.mx\/?p=82481\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"ADO se suma a la promoci\u00f3n tur\u00edstica de la marca ciudad Playa del Carmen y la App \u201cLet\u00b4s Playa\u201d | Revista Latitud 21\" \/>\n<meta name=\"twitter:description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/l21.mx\/wp-content\/uploads\/2024\/12\/WhatsApp-Image-2024-12-19-at-3.06.30-PM.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:site\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"NellyG\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=82481#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=82481\"},\"author\":{\"name\":\"NellyG\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/cca68595b80b2f6c4c55a8b254bfbb2a\"},\"headline\":\"ADO se suma a la promoci\u00f3n tur\u00edstica de la marca ciudad Playa del Carmen y la App \u201cLet\u00b4s Playa\u201d\",\"datePublished\":\"2024-12-19T23:11:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=82481\"},\"wordCount\":387,\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=82481#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/WhatsApp-Image-2024-12-19-at-3.06.30-PM.jpeg\",\"articleSection\":[\"solidaridad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=82481\",\"url\":\"https:\\\/\\\/l21.mx\\\/?p=82481\",\"name\":\"ADO se suma a la promoci\u00f3n tur\u00edstica de la marca ciudad Playa del Carmen y la App \u201cLet\u00b4s Playa\u201d | Revista Latitud 21\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=82481#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=82481#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/WhatsApp-Image-2024-12-19-at-3.06.30-PM.jpeg\",\"datePublished\":\"2024-12-19T23:11:47+00:00\",\"description\":\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=82481#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=82481\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=82481#primaryimage\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/WhatsApp-Image-2024-12-19-at-3.06.30-PM.jpeg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/WhatsApp-Image-2024-12-19-at-3.06.30-PM.jpeg\",\"width\":1600,\"height\":1066},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=82481#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/l21.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ADO se suma a la promoci\u00f3n tur\u00edstica de la marca ciudad Playa del Carmen y la App \u201cLet\u00b4s Playa\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"name\":\"Revista Latitud 21\",\"description\":\"Emprendedores y negocios en el Caribe Mexicano\",\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/l21.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\",\"name\":\"Grupo Editorial Latitud 21 SA de CV\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"width\":250,\"height\":250,\"caption\":\"Grupo Editorial Latitud 21 SA de CV\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RevistaLatitud21\\\/\",\"https:\\\/\\\/x.com\\\/Latitud21mx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/cca68595b80b2f6c4c55a8b254bfbb2a\",\"name\":\"NellyG\",\"url\":\"https:\\\/\\\/l21.mx\\\/?author=100\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ADO se suma a la promoci\u00f3n tur\u00edstica de la marca ciudad Playa del Carmen y la App \u201cLet\u00b4s Playa\u201d | Revista Latitud 21","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/l21.mx\/?p=82481","twitter_card":"summary_large_image","twitter_title":"ADO se suma a la promoci\u00f3n tur\u00edstica de la marca ciudad Playa del Carmen y la App \u201cLet\u00b4s Playa\u201d | Revista Latitud 21","twitter_description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","twitter_image":"https:\/\/l21.mx\/wp-content\/uploads\/2024\/12\/WhatsApp-Image-2024-12-19-at-3.06.30-PM.jpeg","twitter_creator":"@Latitud21mx","twitter_site":"@Latitud21mx","twitter_misc":{"Escrito por":"NellyG","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/l21.mx\/?p=82481#article","isPartOf":{"@id":"https:\/\/l21.mx\/?p=82481"},"author":{"name":"NellyG","@id":"https:\/\/l21.mx\/#\/schema\/person\/cca68595b80b2f6c4c55a8b254bfbb2a"},"headline":"ADO se suma a la promoci\u00f3n tur\u00edstica de la marca ciudad Playa del Carmen y la App \u201cLet\u00b4s Playa\u201d","datePublished":"2024-12-19T23:11:47+00:00","mainEntityOfPage":{"@id":"https:\/\/l21.mx\/?p=82481"},"wordCount":387,"publisher":{"@id":"https:\/\/l21.mx\/#organization"},"image":{"@id":"https:\/\/l21.mx\/?p=82481#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2024\/12\/WhatsApp-Image-2024-12-19-at-3.06.30-PM.jpeg","articleSection":["solidaridad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/l21.mx\/?p=82481","url":"https:\/\/l21.mx\/?p=82481","name":"ADO se suma a la promoci\u00f3n tur\u00edstica de la marca ciudad Playa del Carmen y la App \u201cLet\u00b4s Playa\u201d | Revista Latitud 21","isPartOf":{"@id":"https:\/\/l21.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/l21.mx\/?p=82481#primaryimage"},"image":{"@id":"https:\/\/l21.mx\/?p=82481#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2024\/12\/WhatsApp-Image-2024-12-19-at-3.06.30-PM.jpeg","datePublished":"2024-12-19T23:11:47+00:00","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","breadcrumb":{"@id":"https:\/\/l21.mx\/?p=82481#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/l21.mx\/?p=82481"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/?p=82481#primaryimage","url":"https:\/\/l21.mx\/wp-content\/uploads\/2024\/12\/WhatsApp-Image-2024-12-19-at-3.06.30-PM.jpeg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2024\/12\/WhatsApp-Image-2024-12-19-at-3.06.30-PM.jpeg","width":1600,"height":1066},{"@type":"BreadcrumbList","@id":"https:\/\/l21.mx\/?p=82481#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/l21.mx\/"},{"@type":"ListItem","position":2,"name":"ADO se suma a la promoci\u00f3n tur\u00edstica de la marca ciudad Playa del Carmen y la App \u201cLet\u00b4s Playa\u201d"}]},{"@type":"WebSite","@id":"https:\/\/l21.mx\/#website","url":"https:\/\/l21.mx\/","name":"Revista Latitud 21","description":"Emprendedores y negocios en el Caribe Mexicano","publisher":{"@id":"https:\/\/l21.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/l21.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/l21.mx\/#organization","name":"Grupo Editorial Latitud 21 SA de CV","url":"https:\/\/l21.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/","url":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","width":250,"height":250,"caption":"Grupo Editorial Latitud 21 SA de CV"},"image":{"@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevistaLatitud21\/","https:\/\/x.com\/Latitud21mx"]},{"@type":"Person","@id":"https:\/\/l21.mx\/#\/schema\/person\/cca68595b80b2f6c4c55a8b254bfbb2a","name":"NellyG","url":"https:\/\/l21.mx\/?author=100"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/82481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82481"}],"version-history":[{"count":1,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/82481\/revisions"}],"predecessor-version":[{"id":82486,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/82481\/revisions\/82486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/media\/82482"}],"wp:attachment":[{"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=82481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=82481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}