{"id":83705,"date":"2025-02-01T10:42:03","date_gmt":"2025-02-01T15:42:03","guid":{"rendered":"https:\/\/l21.mx\/?p=83705"},"modified":"2025-02-01T11:43:59","modified_gmt":"2025-02-01T16:43:59","slug":"un-vistazo-al-futuro-turistico","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=83705","title":{"rendered":"Un vistazo al futuro tur\u00edstico"},"content":{"rendered":"

 <\/p>\n

Como parte de sus 25 a\u00f1os de excelencia acad\u00e9mica, la Universidad An\u00e1huac Canc\u00fan realiz\u00f3 la 7\u00aa Conferencia Internacional Perspectivas Tur\u00edsticas 2025, reuniendo a expertos de la industria para abordar retos y oportunidades del sector<\/b><\/p>\n

\u201c<\/b>El futuro del turismo requiere colaboraci\u00f3n interinstitucional, liderazgo positivo e innovaci\u00f3n\u201d, subray\u00f3 el Dr. Francisco Madrid Flores, director del Centro de Investigaci\u00f3n Avanzada en Turismo Sostenible (STARC) de la Universidad An\u00e1huac Canc\u00fan, durante la apertura de la 7\u00aa Conferencia Internacional Perspectivas Tur\u00edsticas 2025. Este evento, enmarcado en el 25\u00ba aniversario de la universidad, convoc\u00f3 a l\u00edderes del sector, autoridades y acad\u00e9micos para trazar el camino hacia un turismo sostenible, inclusivo y resiliente.<\/p>\n

Este evento, organizado por la Facultad Internacional de Turismo de la Universidad An\u00e1huac Canc\u00fan, se ha consolidado como referente en el Caribe Mexicano. La inauguraci\u00f3n estuvo presidida por el rector Jes\u00fas Quirce Andr\u00e9s, quien destac\u00f3 el impacto del STARC en el desarrollo de soluciones innovadoras para la industria tur\u00edstica. \u201cHemos trabajado durante 25 a\u00f1os para fortalecer la educaci\u00f3n y la investigaci\u00f3n, en beneficio del turismo y de la sociedad\u201d.<\/p>\n

\"\"<\/a><\/p>\n

Compromisos clave y\u00a0<\/span>colaboraciones multisectoriales<\/p>\n

En el evento se firmaron cartas de intenci\u00f3n para la creaci\u00f3n de cinco c\u00e1tedras de investigaci\u00f3n, en colaboraci\u00f3n con organizaciones clave, como el Consejo Nacional Empresarial Tur\u00edstico (CNET) y las Asociaciones de Hoteles de Canc\u00fan, Puerto Morelos e Isla Mujeres, entre otras. Estas alianzas buscan impulsar investigaciones aplicadas en temas como estad\u00edsticas tur\u00edsticas y fiscalidad en la industria.<\/p>\n

La participaci\u00f3n de Bernardo Cueto Riestra, secretario de Turismo de Quintana Roo, y de Nathalie Desplas Puel, representante de la Secretar\u00eda de Turismo Federal, reafirm\u00f3 el compromiso gubernamental con el fortalecimiento del turismo. \u201cEste foro es fundamental para definir estrategias que mantengan a M\u00e9xico como l\u00edder en turismo\u201d, coment\u00f3 Cueto Riestra.<\/p>\n

Tendencias y desaf\u00edos\u00a0<\/span><\/p>\n

La jornada incluy\u00f3 conferencias magistrales y paneles que abordaron temas como el impacto del turismo interno, la digitalizaci\u00f3n post-pandemia y los retos de la paridad de g\u00e9nero en la hospitalidad. El Dr. Madrid Flores present\u00f3 un estudio que posiciona a M\u00e9xico como el quinto pa\u00eds con mayor volumen de turismo interno, un segmento que representa el 80% del consumo tur\u00edstico nacional.<\/p>\n

\u201cEl mercado interno es el pilar del turismo mexicano. Aunque el turismo internacional es vital, debemos priorizar y fortalecer nuestro mercado dom\u00e9stico\u201d, se\u00f1al\u00f3 el Dr. Madrid.<\/p>\n

Braulio Arsuaga Losada, presidente del CNET, destac\u00f3 los retos pol\u00edticos y econ\u00f3micos del sector para 2025, particularmente en la relaci\u00f3n con Estados Unidos y las pol\u00edticas migratorias. Tambi\u00e9n resalt\u00f3 la importancia del turismo como motor para combatir la desigualdad y la pobreza en M\u00e9xico.<\/p>\n

\"\"<\/a><\/p>\n

El impacto de la investigaci\u00f3n\u00a0<\/span><\/p>\n

tur\u00edstica aplicada<\/p>\n

Uno de los momentos clave fue la presentaci\u00f3n de los resultados del STARC sobre el comportamiento del mercado tur\u00edstico en 2024 y las perspectivas para 2025. El informe revel\u00f3 que el tipo de cambio y el crecimiento del Aeropuerto Internacional de Tulum han influido significativamente en las din\u00e1micas de los visitantes.<\/p>\n

Adem\u00e1s, se anunci\u00f3 la colaboraci\u00f3n entre la universidad y el Gobierno del Estado para fortalecer el sistema estad\u00edstico tur\u00edstico, una iniciativa que busca brindar datos confiables para la toma de decisiones.<\/p>\n

El \u00e9xito de la 7\u00aa Conferencia Internacional An\u00e1huac Canc\u00fan consolid\u00f3 a la Universidad como un referente en el desarrollo acad\u00e9mico y profesional del turismo en el Caribe Mexicano. Las reflexiones y compromisos adquiridos all\u00ed ser\u00e1n fundamentales para enfrentar los desaf\u00edos de una industria en constante evoluci\u00f3n.<\/p>\n

La colaboraci\u00f3n entre gobierno, academia e iniciativa privada ser\u00e1 clave para transformar al turismo en un motor de desarrollo inclusivo y sostenible.\u00a0 <\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

  Como parte de sus 25 a\u00f1os de excelencia acad\u00e9mica, la Universidad An\u00e1huac Canc\u00fan realiz\u00f3 la…<\/p>\n","protected":false},"author":95,"featured_media":83706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-83705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias"],"acf":[],"yoast_head":"\nUn vistazo al futuro tur\u00edstico | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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