{"id":8428,"date":"2014-11-20T12:24:28","date_gmt":"2014-11-20T18:24:28","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=8428"},"modified":"2014-11-20T12:24:28","modified_gmt":"2014-11-20T18:24:28","slug":"grupo-dolphin-discovery-premiado-por-mejor-campana-en-redes-sociales-en-los-premios-brass-ring-awards-2014-de-iaapa","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=8428","title":{"rendered":"GRUPO DOLPHIN DISCOVERY PREMIADO POR MEJOR CAMPA\u00d1A EN REDES SOCIALES EN LOS PREMIOS BRASS RING AWARDS 2014 DE IAAPA"},"content":{"rendered":"<ul>\n<li><strong>Obtener este reconocimiento es sin\u00f3nimo de un logro espectacular que denota excelencia a nivel mundial en la industria de parques y atracciones.\u00a0<\/strong><\/li>\n<\/ul>\n<p><strong><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2014\/11\/GRUPO-DOLPHIN-DISCOVERY-PREMIADO-POR-MEJOR-CAMPA\u00d1A-EN-REDES-SOCIALES-EN-LOS-PREMIOS-BRASS-RING-AWARDS-2014-DE-IAAPA.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-8429\" title=\"GRUPO DOLPHIN DISCOVERY PREMIADO POR MEJOR CAMPA\u00d1A EN REDES SOCIALES EN LOS PREMIOS BRASS RING AWARDS 2014 DE IAAPA\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2014\/11\/GRUPO-DOLPHIN-DISCOVERY-PREMIADO-POR-MEJOR-CAMPA\u00d1A-EN-REDES-SOCIALES-EN-LOS-PREMIOS-BRASS-RING-AWARDS-2014-DE-IAAPA-300x273.jpg\" alt=\"\" width=\"300\" height=\"273\" \/><\/a>Canc\u00fan, Quintana Roo a 20 de Noviembre del 2014 \u2013<\/strong>\u00a0La Asociaci\u00f3n Internacional de Parques Tem\u00e1ticos y Atracciones (IAAPA por sus siglas en ingl\u00e9s), llev\u00f3 a cabo el d\u00eda de ayer la entrega de reconocimientos a la excelencia,\u00a0<em>Brass Ring Awards<\/em>, dentro de su ya reconocido evento anual \u201cAttractions\u00a0Expo\u201d. Este evento re\u00fane a m\u00e1s de 4,500 centros de entretenimiento a nivel mundial para reconocer sus logros en diferentes rubros: Dolphin Discovery obtuvo el premio como\u00a0<strong>Mejor Campa\u00f1a en Redes Sociales 2014<\/strong>\u00a0dentro de la categor\u00eda Excelencia en Mercadotecnia, por su campa\u00f1a denominada\u00a0<strong>#Dolphin Lovers.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>La originalidad de esta campa\u00f1a recae en la estrategia de aprovechar el contenido generado por clientes de la marca Dolphin Discovery que visitan sus delfinarios y que comparten contenido en Twitter, Instagram y Facebook, ya que se forma una comunidad\u00a0<strong>#DolphinLovers<\/strong>\u00a0donde se publica contenido original de usuarios aut\u00e9nticos, en tiempo real. Estas publicaciones logran la difusi\u00f3n de las experiencias sincronizadas a su vez con los 14 delfinarios de Grupo Dolphin Discovery en M\u00e9xico y el Caribe, generando conversaciones, fotos, testimoniales e interacci\u00f3n de los clientes actuales motivando a los clientes potenciales que tienen como sue\u00f1o el realizar alg\u00fan nado interactivo con delfines.<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u201cQue Dolphin Discovery sea reconocido y premiado por primera vez en un foro como lo es IAAPA, es motivo de gran orgullo; agradezco y reconozco la ardua labor del equipo de redes sociales y su l\u00edder Alejandro Maldonado-Gerente Corporativo de E-Commerce, por llevarnos a competir con marcas tan importantes a nivel mundial\u201d<\/em>, coment\u00f3 Katty Rosado, Directora de Administraci\u00f3n y Finanzas de Grupo Dolphin Discovery, quien dirige esta \u00e1rea de la empresa.<\/p>\n<p>&nbsp;<\/p>\n<p>Algunas cifras de la campa\u00f1a #DolphinLovers: inici\u00f3 en 2013, el \u00e1lbum tiene m\u00e1s de 751 fotograf\u00edas, m\u00e1s de 7,000 Likes, m\u00e1s de 950 Shares y m\u00e1s de 150,000 personas han visto el \u00e1lbum\u00a0<strong>#DolphinLovers<\/strong>en Facebook\u00a0<a href=\"http:\/\/on.fb.me\/1tl1LTE\">http:\/\/on.fb.me\/1tl1LTE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obtener este reconocimiento es sin\u00f3nimo de un logro espectacular que denota excelencia a nivel mundial en&hellip;<\/p>\n","protected":false},"author":2,"featured_media":8433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,8],"tags":[],"class_list":["post-8428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-turismo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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