{"id":85024,"date":"2025-03-24T20:56:23","date_gmt":"2025-03-25T01:56:23","guid":{"rendered":"https:\/\/l21.mx\/?p=85024"},"modified":"2025-03-24T20:56:23","modified_gmt":"2025-03-25T01:56:23","slug":"estefania-mercado-transforma-la-imagen-de-parques-e-instalaciones-deportivas-con-el-color-arena-playa","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=85024","title":{"rendered":"Estefan\u00eda Mercado transforma la imagen de parques e instalaciones deportivas con el color \u00abArena Playa\u00bb"},"content":{"rendered":"<div><\/div>\n<div><\/div>\n<div>\u2022La presidenta municipal de Playa del Carmen construye una nueva identidad al terminar con la costumbre de utilizar colores partidistas en espacios p\u00fablicos<\/div>\n<div><a href=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.33-PM.jpeg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-85026\" src=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.33-PM-300x199.jpeg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.33-PM-300x199.jpeg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.33-PM-1024x681.jpeg 1024w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.33-PM-768x511.jpeg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.33-PM-1170x778.jpeg 1170w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.33-PM-780x516.jpeg 780w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.33-PM-585x389.jpeg 585w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.33-PM-263x175.jpeg 263w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.33-PM.jpeg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<div><\/div>\n<div>Playa del Carmen, Quintana Roo, 24 de marzo de 2025.\u2014 Vamos a darle vida y sentido propio a cada rinc\u00f3n de Playa del Carmen, dijo la presidenta municipal Estefan\u00eda Mercado al anunciar los trabajos de recuperaci\u00f3n y transformaci\u00f3n de espacios p\u00fablicos con el color \u00abArena Playa\u00bb que, por primera vez, es ajeno al partido pol\u00edtico gobernante.<\/div>\n<div><\/div>\n<div>\u201cPor muchos a\u00f1os nos acostumbraron a que el color de la ciudad era el color de un partido pol\u00edtico, pero en este gobierno estamos rompiendo con ese pasado y construyendo una nueva identidad para las y los playenses\u201d, acot\u00f3 la Alcaldesa.<\/div>\n<div><\/div>\n<div>De esta manera, marc\u00f3 el inicio, con orgullo, de la recuperaci\u00f3n y transformaci\u00f3n de espacios p\u00fablicos \u201ccon un color que nos une, que nos identifica a todas y a todos: el color &#8216;Arena Playa&#8217;, porque esta ciudad es de su gente, de quienes la construyen d\u00eda a d\u00eda con esfuerzo y esperanza\u201d.<\/div>\n<div><\/div>\n<div>El primer edificio que empieza a lucir el color \u00abArena Playa\u00bb es el Poliforum de Playa del Carmen, cuya renovada imagen marca un antes y un despu\u00e9s, con un futuro ajeno a los colores que s\u00f3lo demostraban la hegemon\u00eda del partido en el poder.<\/div>\n<div><a href=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.31-PM-1.jpeg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-medium wp-image-85025\" src=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.31-PM-1-300x199.jpeg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.31-PM-1-300x199.jpeg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.31-PM-1-1024x681.jpeg 1024w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.31-PM-1-768x511.jpeg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.31-PM-1-1170x778.jpeg 1170w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.31-PM-1-780x516.jpeg 780w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.31-PM-1-585x389.jpeg 585w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.31-PM-1-263x175.jpeg 263w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-24-at-3.18.31-PM-1.jpeg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<div><\/div>\n<div>Este color fortalecer\u00e1 la identidad de Playa del Carmen, en una administraci\u00f3n que le est\u00e1 devolviendo el brillo a la ciudad y a la herencia que las familias fundadores dejaron a las nuevas generaciones.<\/div>\n<div><\/div>\n<div>El cambio de nombre del municipio, la promoci\u00f3n del destino en el plano internacional junto con la App \u201cLet\u2019s Playa\u201d, forman parte de toda una estrategia debidamente planeada para que Playa del Carmen suene bien y suene fuerte.<\/div>\n<div><\/div>\n<div>En los pr\u00f3ximos d\u00edas brigadas del Ayuntamiento de Playa del Carmen se dar\u00e1n a la tarea de remozar y pintar con el color \u00abArena Playa\u00bb todos y cada uno de los espacios p\u00fablicos, desde parques hasta unidades deportivas.<\/div>\n<div>ooo000ooo<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u2022La presidenta municipal de Playa del Carmen construye una nueva identidad al terminar con la costumbre&hellip;<\/p>\n","protected":false},"author":100,"featured_media":85027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1654],"tags":[],"class_list":["post-85024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solidaridad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estefan\u00eda Mercado transforma la imagen de parques e instalaciones deportivas con el color &quot;Arena Playa&quot; | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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