{"id":8505,"date":"2014-12-02T12:36:21","date_gmt":"2014-12-02T18:36:21","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=8505"},"modified":"2015-01-05T11:01:58","modified_gmt":"2015-01-05T17:01:58","slug":"punk","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=8505","title":{"rendered":"Creatividad a la PUNK"},"content":{"rendered":"<h1><\/h1>\n<ul>\n<li><strong>PUNK e-Marketing<\/strong><\/li>\n<li><strong>Calle Mojarra No. 25, S.M. 2, Mza. 7, lote 6<\/strong><\/li>\n<li><strong>Tel. 998-251-40-12<\/strong><\/li>\n<\/ul>\n<p><strong><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2014\/12\/punk.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-8506\" title=\"punk\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2014\/12\/punk-266x300.jpg\" alt=\"\" width=\"266\" height=\"300\" \/><\/a>E<\/strong>n este espacio no hay convencionalismos. La creatividad fluye igual sobre la geometr\u00eda perfecta de un escritorio, en las formas indefinidas de un puff o camino al Oxxo. La denominaci\u00f3n tradicional de oficina no aplica en PUNK e-Marketing; tampoco su nombre es directamente proporcional a la apariencia de sus integrantes, aunque se hagan llamar punks.<\/p>\n<p>Vestido de saco, cabello libre de gel y sonrisa inmaculada, Alberto Enr\u00edquez, su fundador y director, cuenta que Punk fue la palabra con la que decidi\u00f3 bautizar a la agencia cuando exist\u00eda solo en el papel como proyecto de su maestr\u00eda.<\/p>\n<p>\u201cEl tema de la agencia fue producto de la tesis de Maestr\u00eda en Marketing Internacional que curs\u00e9 en la Universidad de Valencia, Espa\u00f1a, luego lo mantuve durante el postgrado de Creaci\u00f3n de Empresas, en la Universidad de Castell\u00f3, porque para m\u00ed un punk es alguien fiel a sus principios, independientemente de su apariencia\u201d, comenta.<\/p>\n<p>Y aunque m\u00e1s de un cliente temi\u00f3 negociar con un \u201cpunketo\u201d, la realidad es otra. Como todo emprendedor fue tocando puertas, buscando alianzas en pl\u00e1ticas de caf\u00e9, olfateando oportunidades de negocio y en especial haci\u00e9ndole entender al cliente que la era del\u00a0 eCommerce estaba a la vuelta de la esquina.<\/p>\n<p>En cinco a\u00f1os Alberto Enr\u00edquez logr\u00f3 posicionar la agencia por encima de los estereotipos. As\u00ed lo avalan las marcas en su portafolio de clientes: Vandutch,\u00a0 CocoBongo, Bah\u00eda Pr\u00edncipe, ME by Meli\u00e1, Grupo Lorenzillos, Grupo Mera, Fiesta Americana Coral Beach, Grupo Costa Maya, Grupo Pi\u00f1ero, Relojes Cat y Lego Relojes, Grupo Megamedia, entre otros.<\/p>\n<p>\u201cCuando inici\u00e9 la agencia, el marketing digital, por lo menos en Canc\u00fan, comenzaba a hacerle eco al marketing tradicional. Empezamos ofreciendo social media marketing y de ah\u00ed fuimos creciendo a\u00a0 desarrollo web, incorporamos un departamento de dise\u00f1o y hoy tenemos desde creaci\u00f3n de identidad corporativa hasta desarrollo de eCommerce; nos diversificamos en\u00a0 desarrollo de aplicaciones en Facebook y fuimos la primera agencia en la pen\u00ednsula en incursionar en aplicaciones de este tipo, y hoy seguimos creando nuevas herramientas con nuestros propios recursos\u201d, agrega.<\/p>\n<p>La f\u00f3rmula I+D+I (investigar, desarrollar e innovar) lleva a la agencia a otro nivel. \u201cNo somos la agencia que simplemente maquila lo que el cliente le pide, proponemos, opinamos y buscamos dar m\u00e1s. Fuimos pioneros en Canc\u00fan y hoy d\u00eda muchas agencias han adoptado nuestro modelo\u201d, dice.<\/p>\n<p>En 2014 PUNK e-Marketing forma parte del Interactive Advertising Bureau M\u00e9xico (IAB), organizaci\u00f3n que integra a las principales empresas de la publicidad interactiva de la talla de Google, Yahoo, Terra, entre otras. \u201cEste ingreso nos permite mantenernos actualizados dentro de la industria e interactuar con la \u00e9lite de las agencias con presencia en todo el mundo\u201d.<\/p>\n<p>Alberto Enr\u00edquez explica que el cierre de a\u00f1o significa para PUNK e-Marketing el inicio de otra etapa, con el ingreso de nuevos socios y la incursi\u00f3n a cuatro plazas estrat\u00e9gicas para el crecimiento de la marca: Miami, Monterrey, Ciudad de M\u00e9xico y Guadalajara.<\/p>\n<p>Asimismo, la actual oficina y sus 22 \u201cpunk colaboradores\u201d, cuya edad promedio no rebasa los 26 a\u00f1os, migrar\u00e1n hacia una nueva oficina en Puerto Canc\u00fan con nueva plataforma tecnol\u00f3gica, que permita a la agencia atender la demanda sin perderle el paso a la innovaci\u00f3n, y a la vez sentar las bases para operar como una incubadora de negocios que permita una larga vida a la Punk. \u00a0 <strong>(\u00e1ngela Paredes)\u00a0 \u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<div><strong><br \/>\n<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>PUNK e-Marketing Calle Mojarra No. 25, S.M. 2, Mza. 7, lote 6 Tel. 998-251-40-12 En este&hellip;<\/p>\n","protected":false},"author":2,"featured_media":8510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-8505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendedores"],"acf":[],"yoast_head":"<!-- This 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