{"id":85428,"date":"2025-04-02T21:35:23","date_gmt":"2025-04-03T02:35:23","guid":{"rendered":"https:\/\/l21.mx\/?p=85428"},"modified":"2025-04-02T21:35:23","modified_gmt":"2025-04-03T02:35:23","slug":"promueven-productos-de-la-marca-hecho-en-playa-del-carmen-en-mercados-internacionales","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=85428","title":{"rendered":"Promueven productos de la marca \u201cHecho en Playa del Carmen\u201d en mercados internacionales"},"content":{"rendered":"
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\u2022 Se trata de una estrategia comercial para impulsar la econom\u00eda de micro, peque\u00f1as y medianas empresas<\/div>\n
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Playa del Carmen, Quintana Roo, 2 de abril de 2025.\u2014 A fin de promover la inversi\u00f3n con beneficio social mediante la capacitaci\u00f3n de emprendedores, as\u00ed como de micro, peque\u00f1os y medianos empresarios, la presidenta municipal Estefan\u00eda Mercado impulsa la campa\u00f1a \u201cHecho en Playa del Carmen\u201d en mercados internacionales.<\/div>\n
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Se trata de una estrategia comercial para impulsar la econom\u00eda de micro, peque\u00f1as y medianas empresas, as\u00ed como de emprendedores, reiter\u00f3 la alcaldesa Mercado, quien destac\u00f3 que la capacitaci\u00f3n es un paso muy importante.<\/div>\n
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\u201cYa tenemos los primeros resultados de esta campa\u00f1a de promoci\u00f3n de los productos Hecho en Playa del Carmen que presentamos en una feria que se realiz\u00f3 en Orlando, Florida, Estados Unidos, donde particip\u00f3 activamente nuestro secretario de Desarrollo Econ\u00f3mico y de Atracci\u00f3n de Inversiones, Ant\u00f3n Boj\u00f3rquez\u201d, dijo.<\/div>\n
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Al respecto, el secretario Boj\u00f3rquez confi\u00f3 en que la de Administraci\u00f3n de Alimentos y Medicamentos (FDA, por sus siglas en ingl\u00e9s) de Estados Unidos, apruebe la venta de productos \u201cHecho en Playa del Carmen\u201d a m\u00e1s tardar en agosto de este a\u00f1o, luego de certificar que cumplen con las normas de calidad e higiene.<\/div>\n
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Boj\u00f3rquez subray\u00f3 que la apertura de nuevos mercados nacionales e internacionales para colocar la marca \u201cHecho en Playa del Carmen\u201d es una estrategia que impulsa la presidenta municipal Estefan\u00eda Mercado que surgi\u00f3 a ra\u00edz de las consultas ciudadanas con las que se arm\u00f3 el Plan Municipal de Desarrollo 2024-2027. \u201cNo estamos improvisando, estamos impulsando la marca para que los productos elaborados por emprendedores y peque\u00f1os comerciantes tengan un alto impacto en el extranjero\u201d.<\/div>\n
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Adem\u00e1s, la comercializaci\u00f3n de la marca fortalece la identidad de Playa del Carmen, contribuyendo de alguna manera con la promoci\u00f3n de otras marcas como \u201cCiudad Playa\u201d y la App \u201cLet\u00b4s Playa\u201d, que tambi\u00e9n se est\u00e1 colocando en los mercados mundiales.<\/div>\n
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Algunos productos como miel, mermeladas, salsas, artesan\u00edas, bordados y m\u00e1s, ya se pueden encontrar a nivel local y estatal en mercados, terminales y estaciones del Tren Maya, incluso en los aeropuertos que son administrados por la Secretar\u00eda de la Defensa Nacional (Sedena).<\/div>\n
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