{"id":85900,"date":"2025-04-26T14:38:10","date_gmt":"2025-04-26T19:38:10","guid":{"rendered":"https:\/\/l21.mx\/?p=85900"},"modified":"2025-04-26T14:38:10","modified_gmt":"2025-04-26T19:38:10","slug":"gobierno-de-playa-del-carmen-y-oxxo-impulsan-el-orgullo-playense-con-nueva-imagen-de-ciudad","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=85900","title":{"rendered":"Gobierno de Playa del Carmen y Oxxo impulsan el orgullo playense con nueva imagen de ciudad"},"content":{"rendered":"<div>\n<div><\/div>\n<div><\/div>\n<div>\u2022La presidenta municipal, Estefan\u00eda Mercado, inaugura la primera tienda con identidad Let\u2019s Playa, uniendo esfuerzos para construir una ciudad con orden, pertenencia y visi\u00f3n de futuro<\/div>\n<div><a href=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-2.jpeg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-85903\" src=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-2-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-2-300x200.jpeg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-2-1024x682.jpeg 1024w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-2-768x512.jpeg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-2-1536x1023.jpeg 1536w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-2-1170x780.jpeg 1170w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-2-585x390.jpeg 585w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-2-263x175.jpeg 263w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-2.jpeg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/div>\n<div><\/div>\n<div>Playa del Carmen, Quintana Roo, 26 de abril de 2025.\u2013 Con el firme compromiso de fortalecer la identidad y el sentido de pertenencia en Playa del Carmen, la presidenta municipal Estefan\u00eda Mercado inaugur\u00f3 este d\u00eda la primera tienda Oxxo con la imagen de Let\u2019s Playa, una acci\u00f3n que marca el inicio de un modelo que ser\u00e1 replicado en todo el municipio.<\/div>\n<div><\/div>\n<div>Ubicada en la entrada norte de Playa del Carmen, la nueva tienda de conveniencia ya luce los s\u00edmbolos y colores representativos de la Marca Ciudad, como el personaje de la tiburoncita Ana, parte de la estrategia para proyectar una ciudad ordenada, vibrante y con identidad propia.<\/div>\n<div><\/div>\n<div>\u201cHoy no solo estamos presentando una nueva imagen, estamos mostrando el tipo de ciudad que queremos construir juntas y juntos. Esta fachada es m\u00e1s que un cambio est\u00e9tico: es el reflejo de un objetivo m\u00e1s profundo que busca recuperar el orden, fortalecer nuestra identidad y dar valor agregado a Playa del Carmen\u201d, destac\u00f3 Estefan\u00eda Mercado durante el acto de inauguraci\u00f3n.<\/div>\n<div><a href=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-1.jpeg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-medium wp-image-85902\" src=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-1-200x300.jpeg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-1-200x300.jpeg 200w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-1-683x1024.jpeg 683w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-1-768x1152.jpeg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-1-1024x1536.jpeg 1024w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-1-585x877.jpeg 585w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-1.jpeg 1033w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/div>\n<div><\/div>\n<div>La presidenta municipal agradeci\u00f3 a la cadena Oxxo por su confianza y por sumarse a esta transformaci\u00f3n que involucra a la iniciativa privada, la ciudadan\u00eda y el gobierno en una misma visi\u00f3n: construir una ciudad digna, vivible y querida por todas y todos los playenses.<\/div>\n<div><\/div>\n<div>\u201cCuando empresarios, ciudadanos y gobierno caminamos juntos, logramos cambios que permanecen. Let\u2019s Playa no solo es una marca: es un llamado a vivir, a sentir y a compartir el orgullo de ser parte de este gran destino\u201d, subray\u00f3.<\/div>\n<div><\/div>\n<div>Por su parte, Edgar Barrios Mu\u00f1oz, representante de Oxxo, felicit\u00f3 a la presidenta Estefan\u00eda Mercado por su liderazgo y reconoci\u00f3 que esta alianza trasciende lo comercial para convertirse en un compromiso activo de promoci\u00f3n y amor por Playa del Carmen.<\/div>\n<div><\/div>\n<div>La nueva imagen urbana impulsada por la administraci\u00f3n municipal ser\u00e1 implementada progresivamente en todo el municipio como parte de una pol\u00edtica p\u00fablica integral, reforzando el sentido de identidad y mejorando la imagen de negocios, espacios p\u00fablicos y vialidades en Playa del Carmen.<\/div>\n<div><\/div>\n<div>Con acciones como esta, el Gobierno de Playa del Carmen consolida una visi\u00f3n de transformaci\u00f3n urbana que suma esfuerzos de todos los sectores para construir un Playa del Carmen m\u00e1s fuerte, ordenado y lleno de orgullo para sus habitantes y visitantes.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u2022La presidenta municipal, Estefan\u00eda Mercado, inaugura la primera tienda con identidad Let\u2019s Playa, uniendo esfuerzos para&hellip;<\/p>\n","protected":false},"author":100,"featured_media":85901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1654],"tags":[],"class_list":["post-85900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solidaridad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gobierno de Playa del Carmen y Oxxo impulsan el orgullo playense con nueva imagen de ciudad | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/l21.mx\/?p=85900\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Gobierno de Playa del Carmen y Oxxo impulsan el orgullo playense con nueva imagen de ciudad | Revista Latitud 21\" \/>\n<meta name=\"twitter:description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-3.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:site\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"NellyG\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85900#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85900\"},\"author\":{\"name\":\"NellyG\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/cca68595b80b2f6c4c55a8b254bfbb2a\"},\"headline\":\"Gobierno de Playa del Carmen y Oxxo impulsan el orgullo playense con nueva imagen de ciudad\",\"datePublished\":\"2025-04-26T19:38:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85900\"},\"wordCount\":440,\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85900#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/oxxo-playa-3.jpeg\",\"articleSection\":[\"solidaridad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85900\",\"url\":\"https:\\\/\\\/l21.mx\\\/?p=85900\",\"name\":\"Gobierno de Playa del Carmen y Oxxo impulsan el orgullo playense con nueva imagen de ciudad | Revista Latitud 21\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85900#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85900#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/oxxo-playa-3.jpeg\",\"datePublished\":\"2025-04-26T19:38:10+00:00\",\"description\":\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85900#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=85900\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85900#primaryimage\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/oxxo-playa-3.jpeg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/oxxo-playa-3.jpeg\",\"width\":1600,\"height\":1066},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85900#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/l21.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gobierno de Playa del Carmen y Oxxo impulsan el orgullo playense con nueva imagen de ciudad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"name\":\"Revista Latitud 21\",\"description\":\"Emprendedores  y negocios en el Caribe Mexicano\",\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/l21.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\",\"name\":\"Grupo Editorial Latitud 21 SA de CV\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"width\":250,\"height\":250,\"caption\":\"Grupo Editorial Latitud 21 SA de CV\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RevistaLatitud21\\\/\",\"https:\\\/\\\/x.com\\\/Latitud21mx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/cca68595b80b2f6c4c55a8b254bfbb2a\",\"name\":\"NellyG\",\"url\":\"https:\\\/\\\/l21.mx\\\/?author=100\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gobierno de Playa del Carmen y Oxxo impulsan el orgullo playense con nueva imagen de ciudad | Revista Latitud 21","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/l21.mx\/?p=85900","twitter_card":"summary_large_image","twitter_title":"Gobierno de Playa del Carmen y Oxxo impulsan el orgullo playense con nueva imagen de ciudad | Revista Latitud 21","twitter_description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","twitter_image":"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-3.jpeg","twitter_creator":"@Latitud21mx","twitter_site":"@Latitud21mx","twitter_misc":{"Escrito por":"NellyG","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/l21.mx\/?p=85900#article","isPartOf":{"@id":"https:\/\/l21.mx\/?p=85900"},"author":{"name":"NellyG","@id":"https:\/\/l21.mx\/#\/schema\/person\/cca68595b80b2f6c4c55a8b254bfbb2a"},"headline":"Gobierno de Playa del Carmen y Oxxo impulsan el orgullo playense con nueva imagen de ciudad","datePublished":"2025-04-26T19:38:10+00:00","mainEntityOfPage":{"@id":"https:\/\/l21.mx\/?p=85900"},"wordCount":440,"publisher":{"@id":"https:\/\/l21.mx\/#organization"},"image":{"@id":"https:\/\/l21.mx\/?p=85900#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-3.jpeg","articleSection":["solidaridad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/l21.mx\/?p=85900","url":"https:\/\/l21.mx\/?p=85900","name":"Gobierno de Playa del Carmen y Oxxo impulsan el orgullo playense con nueva imagen de ciudad | Revista Latitud 21","isPartOf":{"@id":"https:\/\/l21.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/l21.mx\/?p=85900#primaryimage"},"image":{"@id":"https:\/\/l21.mx\/?p=85900#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-3.jpeg","datePublished":"2025-04-26T19:38:10+00:00","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","breadcrumb":{"@id":"https:\/\/l21.mx\/?p=85900#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/l21.mx\/?p=85900"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/?p=85900#primaryimage","url":"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-3.jpeg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/oxxo-playa-3.jpeg","width":1600,"height":1066},{"@type":"BreadcrumbList","@id":"https:\/\/l21.mx\/?p=85900#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/l21.mx\/"},{"@type":"ListItem","position":2,"name":"Gobierno de Playa del Carmen y Oxxo impulsan el orgullo playense con nueva imagen de ciudad"}]},{"@type":"WebSite","@id":"https:\/\/l21.mx\/#website","url":"https:\/\/l21.mx\/","name":"Revista Latitud 21","description":"Emprendedores  y negocios en el Caribe Mexicano","publisher":{"@id":"https:\/\/l21.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/l21.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/l21.mx\/#organization","name":"Grupo Editorial Latitud 21 SA de CV","url":"https:\/\/l21.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/","url":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","width":250,"height":250,"caption":"Grupo Editorial Latitud 21 SA de CV"},"image":{"@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevistaLatitud21\/","https:\/\/x.com\/Latitud21mx"]},{"@type":"Person","@id":"https:\/\/l21.mx\/#\/schema\/person\/cca68595b80b2f6c4c55a8b254bfbb2a","name":"NellyG","url":"https:\/\/l21.mx\/?author=100"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/85900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=85900"}],"version-history":[{"count":1,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/85900\/revisions"}],"predecessor-version":[{"id":85906,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/85900\/revisions\/85906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/media\/85901"}],"wp:attachment":[{"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=85900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=85900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=85900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}