{"id":85923,"date":"2025-04-27T10:19:13","date_gmt":"2025-04-27T15:19:13","guid":{"rendered":"https:\/\/l21.mx\/?p=85923"},"modified":"2025-04-28T10:22:44","modified_gmt":"2025-04-28T15:22:44","slug":"estefania-mercado-impulsa-alianzas-estrategicas-para-diversificar-la-economia-y-fortalecer-el-turismo-de-playa-del-carmen","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=85923","title":{"rendered":"Estefan\u00eda Mercado impulsa alianzas estrat\u00e9gicas para diversificar la econom\u00eda y fortalecer el turismo de Playa del Carmen"},"content":{"rendered":"<div><\/div>\n<div><\/div>\n<div>Tijuana, Baja California, 27 de abril de 2025.\u2013 Consolidando la visi\u00f3n de una ciudad pr\u00f3spera, inclusiva y con futuro, el gobierno de Playa del Carmen, encabezado por la presidenta municipal Estefan\u00eda Mercado, avanza en la construcci\u00f3n de alianzas estrat\u00e9gicas para diversificar la econom\u00eda y fortalecer el turismo local.<\/div>\n<div><a href=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-27-at-2.36.57-PM.jpeg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-85925\" src=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-27-at-2.36.57-PM-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-27-at-2.36.57-PM-300x200.jpeg 300w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-27-at-2.36.57-PM-1024x682.jpeg 1024w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-27-at-2.36.57-PM-768x512.jpeg 768w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-27-at-2.36.57-PM-1536x1023.jpeg 1536w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-27-at-2.36.57-PM-1170x780.jpeg 1170w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-27-at-2.36.57-PM-585x390.jpeg 585w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-27-at-2.36.57-PM-263x175.jpeg 263w, https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-27-at-2.36.57-PM.jpeg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<div><\/div>\n<div>En el marco del Tianguis Tur\u00edstico de M\u00e9xico 2025, representantes municipales liderados por el secretario de Desarrollo Econ\u00f3mico y de Atracci\u00f3n de Inversiones, Ant\u00f3n Boj\u00f3rquez Mackay, sostuvieron una importante reuni\u00f3n con el secretario de Desarrollo Econ\u00f3mico e Innovaci\u00f3n de Baja California, Kurt Honoldo.<\/div>\n<div><\/div>\n<div>Durante el encuentro, se acord\u00f3 promover un intercambio de estrategias de diversificaci\u00f3n econ\u00f3mica y tur\u00edstica entre Playa del Carmen y Baja California, enfoc\u00e1ndose en abrir nuevas oportunidades para micro, peque\u00f1os y medianos empresarios de ambos destinos.<\/div>\n<div><\/div>\n<div>Ant\u00f3n Boj\u00f3rquez Mackay, acompa\u00f1ado por la secretaria de Turismo, Estefan\u00eda Hern\u00e1ndez, destac\u00f3 la intenci\u00f3n de fortalecer la presencia de productos locales, fomentando una promoci\u00f3n cruzada: Playa del Carmen impulsar\u00e1 la exposici\u00f3n de productos de Baja California, como cervezas artesanales, mientras Baja California abrir\u00e1 espacios para dar a conocer la riqueza gastron\u00f3mica de la Riviera Maya.<\/div>\n<div><\/div>\n<div>Adem\u00e1s, dentro del plan de hermanamiento comercial, se busca facilitar la expansi\u00f3n de empresas maquiladoras de Baja California en la regi\u00f3n de Playa del Carmen, lo que permitir\u00eda la generaci\u00f3n de miles de empleos y el fortalecimiento del tejido productivo local.<\/div>\n<div><\/div>\n<div>Estas acciones responden a la estrategia de gobierno de Estefan\u00eda Mercado, alineada con los principios de la Cuarta Transformaci\u00f3n, de construir un modelo econ\u00f3mico m\u00e1s justo, incluyente y sostenible, donde el desarrollo no sea privilegio de unos cuantos, sino prosperidad compartida para todas y todos los playenses.<\/div>\n<div><\/div>\n<div>Playa del Carmen avanza hacia una nueva etapa de crecimiento con visi\u00f3n de futuro, impulsando alianzas que abren puertas, fortalecen la econom\u00eda local y mejoran la calidad de vida de su gente.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tijuana, Baja California, 27 de abril de 2025.\u2013 Consolidando la visi\u00f3n de una ciudad pr\u00f3spera, inclusiva&hellip;<\/p>\n","protected":false},"author":100,"featured_media":85924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1654],"tags":[],"class_list":["post-85923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solidaridad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estefan\u00eda Mercado impulsa alianzas estrat\u00e9gicas para diversificar la econom\u00eda y fortalecer el turismo de Playa del Carmen | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/l21.mx\/?p=85923\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Estefan\u00eda Mercado impulsa alianzas estrat\u00e9gicas para diversificar la econom\u00eda y fortalecer el turismo de Playa del Carmen | Revista Latitud 21\" \/>\n<meta name=\"twitter:description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/playa-del-carmen-productos.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:site\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"NellyG\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85923#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85923\"},\"author\":{\"name\":\"NellyG\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/cca68595b80b2f6c4c55a8b254bfbb2a\"},\"headline\":\"Estefan\u00eda Mercado impulsa alianzas estrat\u00e9gicas para diversificar la econom\u00eda y fortalecer el turismo de Playa del Carmen\",\"datePublished\":\"2025-04-27T15:19:13+00:00\",\"dateModified\":\"2025-04-28T15:22:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85923\"},\"wordCount\":359,\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85923#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/playa-del-carmen-productos.jpeg\",\"articleSection\":[\"solidaridad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85923\",\"url\":\"https:\\\/\\\/l21.mx\\\/?p=85923\",\"name\":\"Estefan\u00eda Mercado impulsa alianzas estrat\u00e9gicas para diversificar la econom\u00eda y fortalecer el turismo de Playa del Carmen | Revista Latitud 21\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85923#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85923#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/playa-del-carmen-productos.jpeg\",\"datePublished\":\"2025-04-27T15:19:13+00:00\",\"dateModified\":\"2025-04-28T15:22:44+00:00\",\"description\":\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85923#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=85923\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85923#primaryimage\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/playa-del-carmen-productos.jpeg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/playa-del-carmen-productos.jpeg\",\"width\":1600,\"height\":1066},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=85923#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/l21.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estefan\u00eda Mercado impulsa alianzas estrat\u00e9gicas para diversificar la econom\u00eda y fortalecer el turismo de Playa del Carmen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"name\":\"Revista Latitud 21\",\"description\":\"Emprendedores  y negocios en el Caribe Mexicano\",\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/l21.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\",\"name\":\"Grupo Editorial Latitud 21 SA de CV\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"width\":250,\"height\":250,\"caption\":\"Grupo Editorial Latitud 21 SA de CV\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RevistaLatitud21\\\/\",\"https:\\\/\\\/x.com\\\/Latitud21mx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/cca68595b80b2f6c4c55a8b254bfbb2a\",\"name\":\"NellyG\",\"url\":\"https:\\\/\\\/l21.mx\\\/?author=100\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Estefan\u00eda Mercado impulsa alianzas estrat\u00e9gicas para diversificar la econom\u00eda y fortalecer el turismo de Playa del Carmen | Revista Latitud 21","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/l21.mx\/?p=85923","twitter_card":"summary_large_image","twitter_title":"Estefan\u00eda Mercado impulsa alianzas estrat\u00e9gicas para diversificar la econom\u00eda y fortalecer el turismo de Playa del Carmen | Revista Latitud 21","twitter_description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","twitter_image":"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/playa-del-carmen-productos.jpeg","twitter_creator":"@Latitud21mx","twitter_site":"@Latitud21mx","twitter_misc":{"Escrito por":"NellyG","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/l21.mx\/?p=85923#article","isPartOf":{"@id":"https:\/\/l21.mx\/?p=85923"},"author":{"name":"NellyG","@id":"https:\/\/l21.mx\/#\/schema\/person\/cca68595b80b2f6c4c55a8b254bfbb2a"},"headline":"Estefan\u00eda Mercado impulsa alianzas estrat\u00e9gicas para diversificar la econom\u00eda y fortalecer el turismo de Playa del Carmen","datePublished":"2025-04-27T15:19:13+00:00","dateModified":"2025-04-28T15:22:44+00:00","mainEntityOfPage":{"@id":"https:\/\/l21.mx\/?p=85923"},"wordCount":359,"publisher":{"@id":"https:\/\/l21.mx\/#organization"},"image":{"@id":"https:\/\/l21.mx\/?p=85923#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/playa-del-carmen-productos.jpeg","articleSection":["solidaridad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/l21.mx\/?p=85923","url":"https:\/\/l21.mx\/?p=85923","name":"Estefan\u00eda Mercado impulsa alianzas estrat\u00e9gicas para diversificar la econom\u00eda y fortalecer el turismo de Playa del Carmen | Revista Latitud 21","isPartOf":{"@id":"https:\/\/l21.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/l21.mx\/?p=85923#primaryimage"},"image":{"@id":"https:\/\/l21.mx\/?p=85923#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/playa-del-carmen-productos.jpeg","datePublished":"2025-04-27T15:19:13+00:00","dateModified":"2025-04-28T15:22:44+00:00","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","breadcrumb":{"@id":"https:\/\/l21.mx\/?p=85923#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/l21.mx\/?p=85923"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/?p=85923#primaryimage","url":"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/playa-del-carmen-productos.jpeg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2025\/04\/playa-del-carmen-productos.jpeg","width":1600,"height":1066},{"@type":"BreadcrumbList","@id":"https:\/\/l21.mx\/?p=85923#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/l21.mx\/"},{"@type":"ListItem","position":2,"name":"Estefan\u00eda Mercado impulsa alianzas estrat\u00e9gicas para diversificar la econom\u00eda y fortalecer el turismo de Playa del Carmen"}]},{"@type":"WebSite","@id":"https:\/\/l21.mx\/#website","url":"https:\/\/l21.mx\/","name":"Revista Latitud 21","description":"Emprendedores  y negocios en el Caribe Mexicano","publisher":{"@id":"https:\/\/l21.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/l21.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/l21.mx\/#organization","name":"Grupo Editorial Latitud 21 SA de CV","url":"https:\/\/l21.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/","url":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","width":250,"height":250,"caption":"Grupo Editorial Latitud 21 SA de CV"},"image":{"@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevistaLatitud21\/","https:\/\/x.com\/Latitud21mx"]},{"@type":"Person","@id":"https:\/\/l21.mx\/#\/schema\/person\/cca68595b80b2f6c4c55a8b254bfbb2a","name":"NellyG","url":"https:\/\/l21.mx\/?author=100"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/85923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=85923"}],"version-history":[{"count":1,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/85923\/revisions"}],"predecessor-version":[{"id":85928,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/85923\/revisions\/85928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/media\/85924"}],"wp:attachment":[{"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=85923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=85923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=85923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}