{"id":86213,"date":"2025-05-01T11:00:32","date_gmt":"2025-05-01T16:00:32","guid":{"rendered":"https:\/\/l21.mx\/?p=86213"},"modified":"2025-05-01T11:24:47","modified_gmt":"2025-05-01T16:24:47","slug":"profesionalizar-para-crecer","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=86213","title":{"rendered":"Profesionalizar para crecer"},"content":{"rendered":"

 <\/p>\n

Rajiv Heredia, presidente de la Asociaci\u00f3n Mexicana de Profesionales Inmobiliarios del Sureste (AIS), habla sobre la evoluci\u00f3n del sector en Canc\u00fan, la importancia de la capacitaci\u00f3n y la certeza jur\u00eddica como clave para atraer inversi\u00f3n<\/b><\/p>\n

E<\/b>n plena pandemia, cuando el tiempo abundaba y la incertidumbre dominaba, naci\u00f3 la Asociaci\u00f3n Mexicana de Profesionales Inmobiliarios del Sureste (AIS), con sede en Canc\u00fan. Su presidente y fundador, Rajiv Heredia, cuenta que el objetivo desde el inicio fue claro: profesionalizar el gremio, abrir espacios para nuevos talentos y generar una cultura de colaboraci\u00f3n y capacitaci\u00f3n continua.<\/p>\n

\u201cQuer\u00edamos romper con la idea de que solo se pod\u00eda entrar al sector inmobiliario a trav\u00e9s de grandes desarrollos o inmobiliarias. Apostamos por formar tanto a expertos como a quienes reci\u00e9n empiezan\u201d, explica Heredia.<\/p>\n

Hoy, la asociaci\u00f3n agrupa a 85 personas activas en corretaje, asistencia a eventos y formaci\u00f3n profesional. Sus actividades mensuales incluyen desayunos de negocio, jornadas de open house y capacitaciones t\u00e9cnicas que cuentan para el plan oficial exigido por la Secretar\u00eda de Desarrollo Territorial Urbano Sustentable (SEDETUS), el organismo estatal que regula el sector.<\/p>\n

La matr\u00edcula, filtro\u00a0<\/span>de profesionalismo<\/p>\n

Un punto central para la AIS ha sido impulsar la obtenci\u00f3n de la matr\u00edcula estatal inmobiliaria, requisito clave para ejercer con respaldo legal en Quintana Roo. \u201cEl 80% de nuestros afiliados ya est\u00e1n matriculados. Esto no solo les da respaldo legal, sino que genera confianza en el inversionista y eleva el est\u00e1ndar del mercado\u201d, subraya Heredia.<\/p>\n

Adem\u00e1s, la asociaci\u00f3n forma parte del Consejo T\u00e9cnico de SEDETUS, donde participan representantes de distintas organizaciones para revisar temas regulatorios del sector.<\/p>\n

Crecimiento,\u00a0<\/span>migraci\u00f3n e inversi\u00f3n<\/p>\n

Tras un 2024 irregular, marcado por la lentitud de los primeros meses y el repunte del \u00faltimo trimestre, este 2025 ha sido prometedor. \u201cEstamos viendo cifras optimistas. Calculamos que el crecimiento del sector podr\u00eda rondar el 30% respecto al a\u00f1o pasado\u201d, dice.<\/p>\n

En cuanto a la demanda, el segmento residencial \u2014tanto en venta como en renta\u2014 representa el 70% del mercado, sobre todo en rangos que van de los 2 a los 3.5 millones de pesos. A esto se suma el inter\u00e9s de inversionistas extranjeros, en especial mexicanos radicados en Estados Unidos.<\/p>\n

Pese a la incertidumbre econ\u00f3mica internacional y los cambios en el escenario pol\u00edtico estadounidense, Heredia sostiene que \u201cM\u00e9xico sigue siendo un referente de inversi\u00f3n\u201d por su ubicaci\u00f3n estrat\u00e9gica y el dinamismo de ciudades como Canc\u00fan.<\/p>\n

\"\"<\/a><\/p>\n

Zonas calientes y reciclaje de vivienda<\/p>\n

Entre las zonas m\u00e1s din\u00e1micas est\u00e1n Avenida Huayac\u00e1n, Puerto Canc\u00fan y Centro Sur, aunque tambi\u00e9n se ha observado una tendencia al reciclaje de vivienda en zonas m\u00e1s c\u00e9ntricas como la Supermanzana 17 o la 11.<\/p>\n

\u201cEstamos viendo que muchas personas est\u00e1n vendiendo casas que ya habitaron. Hay una necesidad de cercan\u00eda al Centro de la ciudad, de mejor movilidad, de volver a lo accesible\u201d, apunta el presidente de la AIS.<\/p>\n

Heredia fue electo como presidente para el periodo 2024-2025. La asociaci\u00f3n opera con una estructura clara: una asamblea general y un comit\u00e9 directivo, del que forman parte Alejandro Rodr\u00edguez (tesorero) y Ana Cu\u00e9llar (secretaria). Con base en Canc\u00fan, no descartan que otros actores repliquen su modelo en otras regiones del estado.<\/p>\n

Mientras tanto, su objetivo sigue siendo el mismo: profesionalizar, capacitar y dignificar al gremio inmobiliario en uno de los mercados m\u00e1s din\u00e1micos del pa\u00eds.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

  Rajiv Heredia, presidente de la Asociaci\u00f3n Mexicana de Profesionales Inmobiliarios del Sureste (AIS), habla sobre…<\/p>\n","protected":false},"author":95,"featured_media":86216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[36,23],"tags":[],"class_list":["post-86213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-encuentros","category-noticias"],"acf":[],"yoast_head":"\nProfesionalizar para crecer | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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