{"id":86296,"date":"2025-05-04T14:07:22","date_gmt":"2025-05-04T19:07:22","guid":{"rendered":"https:\/\/l21.mx\/?p=86296"},"modified":"2025-05-04T14:07:22","modified_gmt":"2025-05-04T19:07:22","slug":"playa-del-carmen-y-baja-california-consolidan-alianzas-empresariales","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=86296","title":{"rendered":"Playa del Carmen y Baja California consolidan alianzas empresariales\u00a0"},"content":{"rendered":"
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Tijuana, Baja California, 4 de mayo de 2025.\u2014 En el marco del Tianguis Tur\u00edstico de M\u00e9xico 2025 (TTM 2025), autoridades de Playa del Carmen y representantes empresariales de Baja California sostuvieron un encuentro estrat\u00e9gico para fortalecer alianzas que impulsen la inversi\u00f3n, el desarrollo econ\u00f3mico y la generaci\u00f3n de empleo en ambos destinos.<\/div>\n
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Durante una reuni\u00f3n con miembros de la Confederaci\u00f3n Patronal de la Rep\u00fablica Mexicana (Coparmex), Consejo Coordinador Empresarial (CCE) y de la Industria Maquiladora y de Exportaci\u00f3n de Tijuana (Index), la secretaria de Turismo de Playa del Carmen, Estefan\u00eda Hern\u00e1ndez, y el secretario de Desarrollo Econ\u00f3mico y de Atracci\u00f3n de Inversiones, Ant\u00f3n Boj\u00f3rquez, presentaron las ventajas competitivas del destino como un lugar seguro y pr\u00f3spero para invertir.<\/div>\n
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\u201cPlaya del Carmen no solamente es sol y playa, tambi\u00e9n tenemos una riqueza hist\u00f3rica y cultural ligada a nuestros ancestros mayas. Es un buen lugar para la inversi\u00f3n, pues nuestra industria tur\u00edstica cada vez demanda m\u00e1s servicios\u201d, se\u00f1al\u00f3 la secretaria Hern\u00e1ndez.<\/div>\n
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Durante la reuni\u00f3n, en el marco de la edici\u00f3n 49 del TTM 2025, ambos funcionarios reiteraron la invitaci\u00f3n a los empresarios para visitar Playa del Carmen, conocer las oportunidades de expansi\u00f3n de negocios y vivir una experiencia integral de naturaleza, cultura y desarrollo.<\/div>\n
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Boj\u00f3rquez destac\u00f3 que, \u201cPlaya del Carmen es un destino tur\u00edstico donde nueve de cada diez personas dependen del turismo. Esto nos obliga a promover inversiones que generen beneficios compartidos, tanto para empresarios como para trabajadores y prestadores de servicios\u201d.<\/div>\n
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En el evento tambi\u00e9n se presentaron nuevas rutas tur\u00edsticas y productos locales con marca registrada, como el chocolate artesanal, que actualmente ocupa el segundo lugar a nivel nacional.<\/div>\n
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Asimismo, se promovieron productos elaborados por artesanos y productores de pueblos originarios, como parte del impulso al turismo comunitario.<\/div>\n
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Esta alianza empresarial representa un logro significativo para el gobierno de la presidenta municipal Estefan\u00eda Mercado, en su objetivo de construir una prosperidad compartida que beneficie a todos los sectores de la poblaci\u00f3n.<\/div>\n
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Por su parte, el director del Instituto Municipal de la Cultura y las Artes, Ernesto Mart\u00ednez Cu\u00e9llar, anunci\u00f3 la pr\u00f3xima apertura del Museo de la Ciudad y un Cinema, que son proyectos culturales que estar\u00e1n vinculados con el Instituto Nacional de Antropolog\u00eda e Historia (INAH) y la Cineteca Nacional, respectivamente.<\/div>\n
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Entre los asistentes al encuentro destacaron Roberto Vega Sol\u00eds, presidente de Coparmex Tijuana; Roberto de Lyle Fitch, presidente del Consejo Coordinador Empresarial; y Federico Serrano Ba\u00f1uelos, presidente de Index Baja California.<\/div>\n
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Por parte de Playa del Carmen participaron Offner Arjona, presidente de la Asociaci\u00f3n de Peque\u00f1os Hoteles; Diego Alc\u00e1ntara, representante de Coparmex Playa del Carmen, as\u00ed como integrantes de la Asociaci\u00f3n de Hoteles de la Riviera Maya, entre otros invitados especiales.<\/div>\n","protected":false},"excerpt":{"rendered":"

Tijuana, Baja California, 4 de mayo de 2025.\u2014 En el marco del Tianguis Tur\u00edstico de M\u00e9xico…<\/p>\n","protected":false},"author":100,"featured_media":86297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1654],"tags":[],"class_list":["post-86296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solidaridad"],"acf":[],"yoast_head":"\nPlaya del Carmen y Baja California consolidan alianzas empresariales\u00a0 | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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