{"id":8657,"date":"2015-01-05T10:39:16","date_gmt":"2015-01-05T16:39:16","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=8657"},"modified":"2015-01-05T10:39:16","modified_gmt":"2015-01-05T16:39:16","slug":"contigo-aprendi","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=8657","title":{"rendered":"Contigo aprend\u00ed"},"content":{"rendered":"

\"\"<\/a><\/strong><\/p>\n

Diageo, a trav\u00e9s de Learning for Life y de la mano de B\u00e9calos, apoya la innovaci\u00f3n en la industria del turismo en Canc\u00fan con el programa Calidad en el Servicio<\/strong><\/p>\n

Desde 2008, Learning for Life, programa a trav\u00e9s del cual el consorcio Diageo contribuye econ\u00f3mica y socialmente a las comunidades en las que opera, ha inspirado y transformado la vida de m\u00e1s de 100 mil personas en todo el mundo a trav\u00e9s de la capacitaci\u00f3n y formaci\u00f3n de habilidades. En M\u00e9xico el beneficio lleg\u00f3 a m\u00e1s de 45 mil, de las cuales 75% son mujeres y 25% hombres, a los que ahora se sumar\u00e1n j\u00f3venes quintanarroenses involucrados en el principal sector econ\u00f3mico del estado: el turismo.<\/p>\n

Diageo, empresa l\u00edder en bebidas premium (Johnnie Walker, Buchanan, J&b, Captain Morgan, Baileys y cerveza Guinness), con presencia en m\u00e1s de 180 pa\u00edses en el mundo, lanza en conjunto con Fundaci\u00f3n Televisa y la Asociaci\u00f3n de Bancos de M\u00e9xico -a trav\u00e9s de B\u00e9calos- el programa Calidad en el Servicio.<\/p>\n

La iniciativa pretende respaldar a este importante sector de la econom\u00eda a trav\u00e9s de la educaci\u00f3n y capacitaci\u00f3n a estudiantes de las carreras de turismo y gastronom\u00eda de algunas de las 109 universidades tecnol\u00f3gicas (UT) en el pa\u00eds que ofrecen carreras afines y a prestadores de servicios tur\u00edsticos, de inicio en Quintana Roo y en Puebla.<\/p>\n

Canc\u00fan, que reporta una afluencia de m\u00e1s de cuatro millones de turistas al a\u00f1o, es para el director general de Diageo en M\u00e9xico, Erik Seiersen, uno de los destinos del estado con mayor movimiento de visitantes en M\u00e9xico, por lo que la cultura de calidad en el servicio y una demanda constante de trabajadores calificados capaces de brindar a los visitantes una mejor experiencia durante su estancia es alta, al representar el 86% de los empleos.<\/p>\n

Por tal motivo, \u201cla empresa en alianza con el programa B\u00e9calos arrancan este proyecto en el destino caribe\u00f1o, el cual apoyar\u00e1\u00a0 la profesionalizaci\u00f3n de los trabajadores del sector, as\u00ed como de los interesados en incorporarse a esta industria y reforzar el posicionamiento de los destinos tur\u00edsticos\u201d, explica el ejecutivo.<\/p>\n

El programa \u201cconsiste en un diplomado con duraci\u00f3n de 120 horas, por medio del cual los estudiantes de \u00e1reas ligadas con el turismo tendr\u00e1n la oportunidad de obtener, actualizar y certificar sus conocimientos, competencias y habilidades, vincul\u00e1ndolas con las necesidades de la industria y as\u00ed desarrollar su carrera profesional en hospitalidad y servicio\u201d, a\u00f1ade.<\/p>\n

Indica que la convocatoria se lanz\u00f3\u00a0 en ambos estados a trav\u00e9s de la Coordinaci\u00f3n General de Universidades Tecnol\u00f3gicas y Polit\u00e9cnicas y se abrir\u00e1 cada dos meses, aproximadamente, para que los participantes se inscriban y un comit\u00e9 t\u00e9cnico eval\u00fae a los candidatos elegibles para el diplomado. \u201cEsperamos contar con un 50% de alumnos de la UT y 50% de p\u00fablico en general relacionado con el medio\u201d.<\/p>\n

\u201cEn Diageo estamos conscientes de la importancia de una educaci\u00f3n de calidad para impulsar la productividad en el pa\u00eds y para ello es esencial la vinculaci\u00f3n entre los estudiantes y el sector productivo. A trav\u00e9s de nuestros programas de responsabilidad social asumimos el compromiso de colaborar en la formaci\u00f3n y ofrecer oportunidades educativas y laborales. Una de estas contribuciones se realiza a trav\u00e9s del programa Learning for Life\u201d, expresa Erik Seiersen.<\/p>\n

Learning for Life ha logrado que un 35% de mexicanos mejore su situaci\u00f3n econ\u00f3mica y el 94 % su situaci\u00f3n emocional. \u201cYa tenemos ocho mil 947 emprendedores impactados\u201d,\u00a0 indica el directivo.<\/p>\n

Cuentan con 12 mil empleos directos e indirectos generados dentro del Distrito Federal, Estado de M\u00e9xico, Morelos, Guanajuato, Hidalgo, Puebla, Michoac\u00e1n, Oaxaca y Chiapas.<\/p>\n

Por giro de negocio destacan mil 200 negocios\/empresarios relacionados con las bebidas o alimentos, maquila de ropa y zapatos, artesan\u00edas, joyer\u00eda, bisuter\u00eda, cultivo, tecnolog\u00eda o est\u00e9ticas y spas.<\/p>\n

Learning for Life ofrece m\u00e1s de 75 programas en el mundo con nuevas iniciativas puestas en marcha este a\u00f1o en Am\u00e9rica del Norte, Irlanda, Escocia, Alemania y B\u00e9lgica, y pretenden impactar al mayor n\u00famero de personas posible, seguir inspirando y transformando vidas a trav\u00e9s del programa. (Norma Anaya)<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Diageo, a trav\u00e9s de Learning for Life y de la mano de B\u00e9calos, apoya la innovaci\u00f3n…<\/p>\n","protected":false},"author":2,"featured_media":8660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[23,35],"tags":[],"class_list":["post-8657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-responsabilidad-social"],"acf":[],"yoast_head":"\nContigo aprend\u00ed | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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