{"id":86705,"date":"2025-05-22T11:24:45","date_gmt":"2025-05-22T16:24:45","guid":{"rendered":"https:\/\/l21.mx\/?p=86705"},"modified":"2025-05-23T11:27:46","modified_gmt":"2025-05-23T16:27:46","slug":"gobierno-de-estefania-mercado-fortalece-lazos-entre-espana-y-playa-del-carmen","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=86705","title":{"rendered":"Gobierno de Estefan\u00eda Mercado fortalece lazos entre Espa\u00f1a y Playa del Carmen"},"content":{"rendered":"
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Playa del Carmen, Quintana Roo, 22 de mayo de 2025 \u2014 Como parte del seguimiento a los acuerdos alcanzados durante la Feria Internacional de Turismo (FITUR) celebrada en Madrid, Espa\u00f1a, en enero pasado, el Gobierno Municipal de Playa del Carmen, que encabeza la presidenta Estefan\u00eda Mercado, sostuvo una reuni\u00f3n de trabajo con una delegaci\u00f3n de empresarios espa\u00f1oles especializados en turismo inteligente, sostenibilidad e innovaci\u00f3n.<\/div>\n
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La reuni\u00f3n forma parte de las Jornadas de Turismo Inteligente Espa\u00f1a \u2013 M\u00e9xico, que se realizan con el objetivo de compartir experiencias exitosas y abrir oportunidades de colaboraci\u00f3n para modernizar el modelo tur\u00edstico tradicional y avanzar hacia un turismo m\u00e1s humano, sostenible e inclusivo.<\/div>\n
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En representaci\u00f3n de la alcaldesa Estefan\u00eda Mercado, la secretaria de Turismo Municipal, Estefan\u00eda Hern\u00e1ndez, dio la bienvenida a la delegaci\u00f3n encabezada por Mar\u00eda Pe\u00f1a, Consejera Econ\u00f3mica y Comercial de la Embajada de Espa\u00f1a en M\u00e9xico, acompa\u00f1ada por representantes de empresas l\u00edderes en tecnolog\u00eda tur\u00edstica.<\/div>\n
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\u201cEsta reuni\u00f3n permiti\u00f3 abrir un espacio de di\u00e1logo con empresas especializadas que pueden responder de manera efectiva a los retos tur\u00edsticos de nuestra ciudad. Nos enfocamos en identificar herramientas y soluciones que fortalezcan la promoci\u00f3n, la gesti\u00f3n y la sostenibilidad del destino\u201d, explic\u00f3 Hern\u00e1ndez tras el encuentro.<\/div>\n
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Durante la sesi\u00f3n, se intercambiaron puntos clave sobre los desaf\u00edos que enfrentan los destinos tur\u00edsticos en la era digital, as\u00ed como las oportunidades que ofrece la innovaci\u00f3n tecnol\u00f3gica para una gesti\u00f3n m\u00e1s eficiente, transparente y participativa.<\/div>\n
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Estefan\u00eda Hern\u00e1ndez destac\u00f3 que, bajo el liderazgo de la presidenta municipal Estefan\u00eda Mercado, Playa del Carmen est\u00e1 impulsando una transformaci\u00f3n profunda del modelo tur\u00edstico, que va del All Inclusive al Todos Incluidos, integrando a las comunidades locales a la cadena de valor, y proyectando al destino con rutas culturales, miradores del mar y la selva, y una identidad propia basada en historia, urbanismo y sostenibilidad.<\/div>\n
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\u201cEl turismo debe ser una soluci\u00f3n, no el problema. Por eso estamos apostando por un modelo que integre a todas y todos, que respete el medio ambiente y que genere bienestar compartido\u201d, puntualiz\u00f3.<\/div>\n
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El encuentro refleja la visi\u00f3n del gobierno de Estefan\u00eda Mercado y de la gobernadora Mara Lezama, ambas comprometidas con el Nuevo Acuerdo por el Bienestar y Desarrollo de Quintana Roo, que coloca en el centro de la estrategia tur\u00edstica al pueblo, el entorno natural y la justicia social.<\/div>\n
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Entre los participantes del encuentro estuvieron representantes de empresas l\u00edderes en tecnolog\u00eda tur\u00edstica como SISMOTUR, INMARK, OK LOCATED, LIBELIUM, URBAN y DELTA TECNOLOG\u00cdAS. Tambi\u00e9n se cont\u00f3 con la presencia de funcionarios del gobierno espa\u00f1ol como Jos\u00e9 Luis Loira (ICEX Espa\u00f1a Exportaci\u00f3n e Inversiones) y Beatriz de Esteban (C\u00e1mara de Comercio de Espa\u00f1a, Delegaci\u00f3n Sudeste).<\/div>\n
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Por parte del Gobierno de Playa del Carmen participaron tambi\u00e9n Daniel Bellamy, Director de Promoci\u00f3n Tur\u00edstica, y Miguel Arcas, Director de Proyectos.<\/div>\n
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La reuni\u00f3n se llev\u00f3 a cabo en el sal\u00f3n \u201cJavier Rojo G\u00f3mez\u201d del antiguo Palacio Municipal y concluy\u00f3 con el compromiso de seguir fortaleciendo alianzas estrat\u00e9gicas que permitan posicionar a Playa del Carmen como un referente internacional de turismo sostenible e inclusivo.<\/div>\n","protected":false},"excerpt":{"rendered":"

Playa del Carmen, Quintana Roo, 22 de mayo de 2025 \u2014 Como parte del seguimiento a…<\/p>\n","protected":false},"author":100,"featured_media":86707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1654],"tags":[691,241],"class_list":["post-86705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solidaridad","tag-espana","tag-playa-del-carmen"],"acf":[],"yoast_head":"\nGobierno de Estefan\u00eda Mercado fortalece lazos entre Espa\u00f1a y Playa del Carmen | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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