{"id":86758,"date":"2025-05-26T20:01:44","date_gmt":"2025-05-27T01:01:44","guid":{"rendered":"https:\/\/l21.mx\/?p=86758"},"modified":"2025-05-26T20:01:44","modified_gmt":"2025-05-27T01:01:44","slug":"fortalecen-estrategia-de-promocion-turistica-para-posicionar-a-playa-del-carmen-a-nivel-global","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=86758","title":{"rendered":"Fortalecen estrategia de promoci\u00f3n tur\u00edstica para posicionar a Playa del Carmen a nivel global"},"content":{"rendered":"
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Playa del Carmen, Quintana Roo, 26 de mayo de 2025.\u2014 El gobierno de Estefan\u00eda Mercado impulsa una nueva etapa para el turismo de Playa del Carmen con el lanzamiento de una estrategia integral de promoci\u00f3n tur\u00edstica internacional, con una inversi\u00f3n hist\u00f3rica de 100 millones de pesos, que busca consolidar al destino como referente mundial en turismo de lujo, deportivo, de romance y de naturaleza.<\/div>\n
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La secretaria de Turismo Municipal, Estefan\u00eda Hern\u00e1ndez, present\u00f3 en conferencia de prensa esta ambiciosa iniciativa que contempla campa\u00f1as digitales y publicidad exterior en ciudades estrat\u00e9gicas como Nueva York, Miami, Chicago, Dallas, Toronto, Montreal y Vancouver, as\u00ed como alianzas con influencers internacionales, el Consejo de Promoci\u00f3n Tur\u00edstica de Quintana Roo, hoteleros, asociaciones empresariales y plataformas como Airbnb.<\/div>\n
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\u201cQueremos que el mundo conozca lo mejor de Playa del Carmen. Esta estrategia no solo busca fortalecer los mercados tradicionales como Estados Unidos y Canad\u00e1, tambi\u00e9n abre las puertas a mercados emergentes como Colombia, Brasil, Argentina, Alemania y otros pa\u00edses de Europa\u201d, destac\u00f3 Hern\u00e1ndez.<\/div>\n
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Una de las apuestas m\u00e1s destacadas es la caravana \u201cPlaya del Carmen por el mundo\u201d, que llevar\u00e1 ferias culturales, festivales y muestras art\u00edsticas a diversas ciudades del extranjero, mostrando la riqueza de nuestro destino m\u00e1s all\u00e1 del sol y la playa.<\/div>\n
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A nivel local, el programa \u201cM\u00e9xico en Playa del Carmen\u201d refuerza el turismo nacional, con la participaci\u00f3n activa de los habitantes, y eventos que celebran la diversidad cultural de todo el pa\u00eds. Actualmente, se realiza la edici\u00f3n \u201cQuer\u00e9taro en Playa del Carmen\u201d, con artesanos, productores y artistas invitados.<\/div>\n
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\u201cNo sirve de nada promover Playa del Carmen en el extranjero si los playenses no lo conocen ni lo disfrutan. Queremos que cada habitante sea tambi\u00e9n un embajador de su destino\u201d, afirm\u00f3 la secretaria.<\/div>\n
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La estrategia tambi\u00e9n incluye:<\/div>\n
\u2022El lanzamiento de la plataforma digital \u201cLet\u2019s Playa\u201d, una gu\u00eda moderna para turistas y locales.<\/div>\n
\u2022La creaci\u00f3n de un nuevo mapa tur\u00edstico interactivo.<\/div>\n
\u2022La renovaci\u00f3n de CAPTA, el Centro de Atenci\u00f3n y Protecci\u00f3n al Turista.<\/div>\n
\u2022Una agenda s\u00f3lida de eventos deportivos, culturales y torneos internacionales de pesca.<\/div>\n
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Por su parte, el director de Mercadotecnia Tur\u00edstica y Promoci\u00f3n, Daniel Bellamy, se\u00f1al\u00f3 que el \u00e9xito radicar\u00e1 en contar historias aut\u00e9nticas que despierten el inter\u00e9s de turistas, medios y agentes de viaje:<\/div>\n
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\u201cNos enfrentamos a un mercado ultra competitivo. Necesitamos que Playa del Carmen se vea, se escuche y se sienta como un destino con identidad propia y una oferta \u00fanica\u201d.<\/div>\n
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Finalmente, se destac\u00f3 que esta inversi\u00f3n sin precedentes \u2014que multiplica por m\u00e1s de 10 veces lo ejercido por administraciones anteriores\u2014 marca un antes y un despu\u00e9s en la historia tur\u00edstica de Playa del Carmen, con una visi\u00f3n clara: construir un destino sostenible, competitivo e incluyente.<\/div>\n
ooo000ooo<\/div>\n","protected":false},"excerpt":{"rendered":"

Playa del Carmen, Quintana Roo, 26 de mayo de 2025.\u2014 El gobierno de Estefan\u00eda Mercado impulsa…<\/p>\n","protected":false},"author":100,"featured_media":86759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1654],"tags":[241,350],"class_list":["post-86758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solidaridad","tag-playa-del-carmen","tag-turismo"],"acf":[],"yoast_head":"\nFortalecen estrategia de promoci\u00f3n tur\u00edstica para posicionar a Playa del Carmen a nivel global | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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