{"id":87346,"date":"2025-06-06T10:12:13","date_gmt":"2025-06-06T15:12:13","guid":{"rendered":"https:\/\/l21.mx\/?p=87346"},"modified":"2025-06-06T10:12:13","modified_gmt":"2025-06-06T15:12:13","slug":"productos-hecho-en-playa-se-encaminan-al-mercado-nacional-con-respaldo-del-programa-hecho-en-mexico","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=87346","title":{"rendered":"Productos \u201cHecho en Playa\u201d se encaminan al mercado nacional con respaldo del programa \u201cHecho en M\u00e9xico\u201d"},"content":{"rendered":"
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Ciudad de M\u00e9xico, 6 de junio de 2025.- Con el objetivo de fortalecer la marca \u201cHecho en Playa\u201d y vincularla con los mercados nacionales, el secretario de Desarrollo Econ\u00f3mico y de Atracci\u00f3n de Inversiones de Playa del Carmen, Ant\u00f3n Boj\u00f3rquez Mackay, se reuni\u00f3 con B\u00e1rbara Botello Santib\u00e1\u00f1ez, responsable del Plan de Marca Nacional \u201cHecho en M\u00e9xico\u201d, dependiente de la Secretar\u00eda de Econom\u00eda del Gobierno Federal.<\/div>\n
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El encuentro representa un paso estrat\u00e9gico para posicionar a los productos locales de Playa del Carmen dentro del mercado nacional, a trav\u00e9s de un esquema de colaboraci\u00f3n que impulsa a micro, peque\u00f1os y medianos empresarios del municipio, explic\u00f3 el funcionario playense luego de la reuni\u00f3n.<\/div>\n
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La propuesta, dijo, se alinea con la visi\u00f3n del programa Hecho en M\u00e9xico, que tiene como objetivo fortalecer la industria y el comercio de productos nacionales, lo cual cobra especial relevancia ante los desaf\u00edos econ\u00f3micos y comerciales del presente y el futuro.<\/div>\n
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\u201cLa intenci\u00f3n es contar con el respaldo del Gobierno Federal para que nuestros productores y emprendedores tengan mayores oportunidades de crecimiento y comercializaci\u00f3n. Hecho en Playa es una marca que expresa la identidad, el talento y la calidad de nuestra gente\u201d, destac\u00f3 Boj\u00f3rquez Mackay.<\/div>\n
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Durante la presentaci\u00f3n, el funcionario comparti\u00f3 una muestra de productos locales con el sello \u201cHecho en Playa\u201d y agradeci\u00f3 la apertura institucional.<\/div>\n
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\u201cGracias a la licenciada B\u00e1rbara Botello, de \u2018Hecho en M\u00e9xico\u2019, por recibirnos aqu\u00ed, en la Secretar\u00eda de Econom\u00eda. Nos llena de orgullo compartir que en Playa del Carmen y en todo M\u00e9xico hacemos las cosas con alt\u00edsima calidad. Cada producto que nace en estas tierras es una historia contada por las manos de nuestros artesanos y productores\u201d, resalt\u00f3.<\/div>\n
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Por su parte, B\u00e1rbara Botello explic\u00f3 que el programa \u201cHecho en M\u00e9xico\u201d busca unir al pa\u00eds mediante el reconocimiento de lo que se produce en cada regi\u00f3n:<\/div>\n
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\u201cGracias por abrirnos las puertas de Playa del Carmen, pronto estaremos en su tierra llevando con nosotros el sello de Hecho en M\u00e9xico\u201d, anticip\u00f3.<\/div>\n
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Con acciones como esta, el Gobierno de Playa del Carmen, encabezado por la presidenta municipal Estefan\u00eda Mercado, reafirma su compromiso con el desarrollo econ\u00f3mico local y nacional, promoviendo que lo hecho en Playa est\u00e9 bien hecho y se conozca en todo M\u00e9xico.<\/div>\n","protected":false},"excerpt":{"rendered":"

Ciudad de M\u00e9xico, 6 de junio de 2025.- Con el objetivo de fortalecer la marca \u201cHecho…<\/p>\n","protected":false},"author":100,"featured_media":87348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1654],"tags":[241],"class_list":["post-87346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solidaridad","tag-playa-del-carmen"],"acf":[],"yoast_head":"\nProductos \u201cHecho en Playa\u201d se encaminan al mercado nacional con respaldo del programa \u201cHecho en M\u00e9xico\u201d | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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