{"id":87620,"date":"2025-06-19T08:58:33","date_gmt":"2025-06-19T13:58:33","guid":{"rendered":"https:\/\/l21.mx\/?p=87620"},"modified":"2025-06-22T09:28:11","modified_gmt":"2025-06-22T14:28:11","slug":"estefania-mercado-lanza-el-reto-sargazo-y-convoca-a-los-gremios-y-a-la-ciudadania-a-sumar-esfuerzos-en-la-limpieza-de-playas","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=87620","title":{"rendered":"Estefan\u00eda Mercado lanza el \u201cReto Sargazo\u201d y convoca a los gremios y a la ciudadan\u00eda a sumar esfuerzos en la limpieza de playas"},"content":{"rendered":"
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Playa del Carmen, Quintana Roo, 19 de junio de 2025.\u2014 Con un llamado firme a la unidad y la corresponsabilidad social, la presidenta municipal Estefan\u00eda Mercado present\u00f3 esta ma\u00f1ana la iniciativa \u201cReto Sargazo\u201d, como parte de la estrategia \u201cTodos contra el Sargazo\u201d que impulsa la gobernadora Mara Lezama, para fortalecer el saneamiento del litoral costero de Playa del Carmen.<\/div>\n
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Durante un recorrido por las playas del destino, la Alcaldesa agradeci\u00f3 personalmente a los trabajadores de la Zona Federal Mar\u00edtimo Terrestre (Zofemat), quienes d\u00eda a d\u00eda realizan la ardua tarea de limpiar nuestros arenales, y anunci\u00f3 el arranque de esta nueva estrategia que busca sumar voluntades de gremios, sindicatos, empresas, organizaciones y ciudadan\u00eda para enfrentar el desaf\u00edo del sargazo.<\/div>\n
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\u201cSe trata de mostrar Amor a Playa\u201d, expres\u00f3 Estefan\u00eda Mercado, al invitar a todas y todos a unirse al reto que consiste en participar por una hora en labores de recolecci\u00f3n de sargazo, grabar un video de la acci\u00f3n e invitar a tres personas u organizaciones m\u00e1s a replicarlo. Una cadena de compromiso por nuestras playas.<\/div>\n
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En su caso, la Presidenta lanz\u00f3 el reto a Coparmex, Amexme y al Club de Futbol Inter Playa del Carmen, reafirmando que la fuerza de la comunidad organizada es clave para mantener nuestras costas limpias y seguras.<\/div>\n
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Hasta la fecha, se han retirado m\u00e1s de 12 mil toneladas de sargazo de los arenales de Playa del Carmen, gracias al trabajo incansable de las brigadas de Zofemat y al esfuerzo conjunto de distintos sectores de la sociedad.<\/div>\n
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La Presidenta Municipal agradeci\u00f3 especialmente a Samantha \u00c1lvarez Hern\u00e1ndez, secretaria de Medio Ambiente, y a Irving Rafael Lili Madrigal, director de Zofemat, por liderar estas acciones con profesionalismo y entrega.<\/div>\n
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\u201cEl sargazo no solo afecta nuestra imagen tur\u00edstica, tambi\u00e9n es un reto que enfrentamos como comunidad. Y como comunidad tambi\u00e9n vamos a superarlo\u201d, subray\u00f3.<\/div>\n
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En la jornada de este mi\u00e9rcoles participaron integrantes de la Confederaci\u00f3n de Trabajadores de M\u00e9xico (CTM), jugadores del Inter Playa del Carmen, personal del Instituto del Deporte, colaboradores de Home Depot, clubes de playa y muchas y muchos voluntarios comprometidos.<\/div>\n
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Con acciones como el Reto Sargazo, el Gobierno de Playa del Carmen reafirma su compromiso con el medio ambiente, el turismo responsable y la dignificaci\u00f3n del trabajo p\u00fablico, avanzando en la construcci\u00f3n de un municipio limpio, sostenible y pr\u00f3spero para todas y todos.<\/div>\n","protected":false},"excerpt":{"rendered":"

Playa del Carmen, Quintana Roo, 19 de junio de 2025.\u2014 Con un llamado firme a la…<\/p>\n","protected":false},"author":100,"featured_media":87624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1654],"tags":[241,503],"class_list":["post-87620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solidaridad","tag-playa-del-carmen","tag-sargazo"],"acf":[],"yoast_head":"\nEstefan\u00eda Mercado lanza el \u201cReto Sargazo\u201d y convoca a los gremios y a la ciudadan\u00eda a sumar esfuerzos en la limpieza de playas | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" 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