{"id":87681,"date":"2025-06-25T12:03:57","date_gmt":"2025-06-25T17:03:57","guid":{"rendered":"https:\/\/l21.mx\/?p=87681"},"modified":"2025-06-25T12:03:57","modified_gmt":"2025-06-25T17:03:57","slug":"starbucks","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=87681","title":{"rendered":"Cada taza cuenta: Starbucks expande su experiencia sostenible en tiendas al sureste de M\u00e9xico"},"content":{"rendered":"
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Quintana Roo, M\u00e9xico, 23 de junio de 2025.<\/b> \u2013 Starbucks M\u00e9xico, operado por Alsea, anunci\u00f3 la llegada de su programa \u201cCada Taza Cuenta\u201d a la regi\u00f3n del sureste del pa\u00eds. A partir del 23 de junio, los clientes que disfruten sus bebidas dentro de la tienda en los estados de Campeche, Chiapas, Yucat\u00e1n y Quintana Roo, vivir\u00e1n una experiencia distinta, pues sus alimentos y bebidas ser\u00e1n servidos en tazas de cer\u00e1mica, vasos de vidrio y platos reusables, en lugar de productos de un solo uso.<\/div>\n
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Con esta iniciativa, la marca invita a los clientes a tomarse un momento para disfrutar sus bebidas elaboradas con dedicaci\u00f3n y pasi\u00f3n por los Partners (empleados), en un ambiente acogedor. Los vasos y platos reutilizables no solo elevar\u00e1n la Experiencia Starbucks, sino que tambi\u00e9n reflejan el compromiso continuo de la marca con la sustentabilidad y el consumo consciente.<\/div>\n
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\u201cEstamos convencidos de que los grandes cambios comienzan con decisiones simples, y sabemos que cada taza es una experiencia \u00fanica para el cliente. Por ello queremos elevar ese momento desde nuestra esencia como compa\u00f1\u00eda: disfrutar una bebida en un espacio de conexi\u00f3n humana, y al mismo tiempo contribuir al cuidado de nuestro planeta\u201d, se\u00f1al\u00f3 Sarai Jim\u00e9nez, directora de Reputaci\u00f3n y ESG de Alsea Starbucks.<\/div>\n
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Una regi\u00f3n con historia y visi\u00f3n de futuro\u00a0<\/b><\/div>\n
El sureste del pa\u00eds representa un punto estrat\u00e9gico para Starbucks M\u00e9xico, tanto por su crecimiento econ\u00f3mico como por su diversidad cultural. Para 2025, la marca planea continuar su expansi\u00f3n de tiendas para seguir fortaleciendo su presencia y v\u00ednculo con las comunidades locales.<\/div>\n
La llegada de \u201cCada Taza Cuenta\u201d se enmarca tambi\u00e9n en un esfuerzo mayor de conexi\u00f3n con la comunidad, ya que, en abril de este a\u00f1o, durante el Global Month of Good, m\u00e1s de 800 Partners y clientes de la regi\u00f3n participaron activamente en actividades de voluntariado como la limpieza de playas, cenotes y espacios p\u00fablicos. Estas acciones reflejan el compromiso de Starbucks con generar un impacto positivo en todos los puntos donde tiene presencia.<\/div>\n
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Una rutina que transforma el d\u00eda a d\u00eda\u00a0<\/b><\/div>\n
Durante 2024, Starbucks sirvi\u00f3 m\u00e1s de 19,000 bebidas en vasos reutilizables y m\u00e1s de 176,000 alimentos en platos, en tiendas participantes de la regi\u00f3n centro de M\u00e9xico. Con la expansi\u00f3n de esta iniciativa en 2025, se espera superar significativamente estas cifras.<\/div>\n<\/div>\n
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Este esfuerzo se suma al descuento de $8 pesos para quienes traen su propio vaso, as\u00ed como a otras acciones, entre ellas el uso de popotes biodegradables, tapas especiales y el Plan de Manejo de Residuos vigente en la Ciudad de M\u00e9xico.<\/div>\n
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De esta manera, Starbucks avanza con paso firme hacia su meta de implementar esta pr\u00e1ctica en m\u00e1s del 90% de sus tiendas en M\u00e9xico para finales de 2025, demostrando que cada decisi\u00f3n puede sumar al bienestar del planeta.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Quintana Roo, M\u00e9xico, 23 de junio de 2025. \u2013 Starbucks M\u00e9xico, operado por Alsea, anunci\u00f3 la…<\/p>\n","protected":false},"author":100,"featured_media":87682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[487,35],"tags":[1207],"class_list":["post-87681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-responsabilidad-social","tag-starbucks"],"acf":[],"yoast_head":"\nCada taza cuenta: Starbucks expande su experiencia sostenible en tiendas al sureste de M\u00e9xico | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, 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