{"id":88482,"date":"2025-07-23T11:12:18","date_gmt":"2025-07-23T16:12:18","guid":{"rendered":"https:\/\/l21.mx\/?p=88482"},"modified":"2025-07-24T11:32:41","modified_gmt":"2025-07-24T16:32:41","slug":"gobierno-de-estefania-mercado-presenta-avances-clave-del-turismo-en-playa-del-carmen","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=88482","title":{"rendered":"Gobierno de Estefan\u00eda Mercado presenta avances clave del turismo en Playa del Carmen\u00a0"},"content":{"rendered":"
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Playa del Carmen, Quintana Roo, 23 de julio de 2025.\u2013 Con importantes anuncios, evaluaciones y estrategias para consolidar a Playa del Carmen como un destino tur\u00edstico de clase mundial, se llev\u00f3 a cabo la Segunda Sesi\u00f3n Ordinaria del Consejo Consultivo de Turismo, encabezada por la secretaria de Turismo Municipal, Estefan\u00eda Hern\u00e1ndez Flores, en representaci\u00f3n de la presidenta municipal Estefan\u00eda Mercado.<\/div>\n
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Durante la sesi\u00f3n, se presentaron resultados de las acciones implementadas en el primer semestre del a\u00f1o, destacando la mejora en los m\u00f3dulos del Centro de Atenci\u00f3n y Protecci\u00f3n al Turista (CAPTA), la incorporaci\u00f3n de protocolos de emergencia junto a Protecci\u00f3n Civil, y la coordinaci\u00f3n con Polic\u00eda Tur\u00edstica, ADO y Tren Maya para brindar una experiencia integral a los visitantes.<\/div>\n
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Uno de los anuncios m\u00e1s relevantes fue la pr\u00f3xima instalaci\u00f3n de un m\u00f3dulo de CAPTA en la estaci\u00f3n del Tren Maya en Playa del Carmen, con el llamado al sector empresarial para promover entre los turistas el uso de estos servicios especializados.<\/div>\n
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Tambi\u00e9n se present\u00f3 el calendario de eventos tur\u00edsticos del segundo semestre, que incluye festivales culturales, deportivos y experiencias sostenibles como el Tibur\u00f3n Fest, el Torneo Internacional de Golf, \u201cRomance Playa\u201d y el desfile internacional de moda \u201cPlaya Fest and Fashion\u201d, este \u00faltimo sin gasto p\u00fablico.<\/div>\n
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En materia de promoci\u00f3n conjunta, se anunci\u00f3 la estrategia \u201cJoyas de la Pen\u00ednsula\u201d, una alianza entre Playa del Carmen y M\u00e9rida que busca fortalecer el turismo cultural y gastron\u00f3mico a trav\u00e9s de campa\u00f1as compartidas, conectividad con ADO y Tren Maya, y agendas coordinadas.<\/div>\n
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Adem\u00e1s, se present\u00f3 el avance del proyecto \u201cCorredor de Cenotes\u201d y el desarrollo de micro rutas tur\u00edsticas enfocadas en historia, arte urbano, identidad local y experiencias \u201cpet friendly\u201d, como parte del enfoque sustentable alineado a los Objetivos de Desarrollo Sostenible.<\/div>\n
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En cuanto a la profesionalizaci\u00f3n del sector, se inform\u00f3 que 120 taxistas han sido capacitados en calidad en el servicio e ingl\u00e9s tur\u00edstico, y portan ahora el distintivo \u201cTaxi Certificado\u201d, dentro del programa \u201cLet\u2019s Playa\u201d.<\/div>\n
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Durante su participaci\u00f3n, representantes de la Secretar\u00eda de Seguridad Ciudadana destacaron su colaboraci\u00f3n con el sector tur\u00edstico en procesos de contrataci\u00f3n, vigilancia en zonas de alta afluencia y seguimiento de incidentes, reconociendo la labor de CAPTA como pieza clave en la atenci\u00f3n a visitantes.<\/div>\n
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La sesi\u00f3n concluy\u00f3 con la aprobaci\u00f3n de los informes presentados y el compromiso de seguir impulsando un turismo integral, sostenible y con beneficios equitativos para visitantes, empresarios y ciudadan\u00eda.<\/div>\n","protected":false},"excerpt":{"rendered":"

Playa del Carmen, Quintana Roo, 23 de julio de 2025.\u2013 Con importantes anuncios, evaluaciones y estrategias…<\/p>\n","protected":false},"author":100,"featured_media":88483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1654],"tags":[350],"class_list":["post-88482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solidaridad","tag-turismo"],"acf":[],"yoast_head":"\nGobierno de Estefan\u00eda Mercado presenta avances clave del turismo en Playa del Carmen\u00a0 | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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