{"id":88685,"date":"2025-08-05T09:17:28","date_gmt":"2025-08-05T14:17:28","guid":{"rendered":"https:\/\/l21.mx\/?p=88685"},"modified":"2025-08-05T09:17:28","modified_gmt":"2025-08-05T14:17:28","slug":"cafe-con-impacto-positivo","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=88685","title":{"rendered":"Caf\u00e9 con impacto positivo"},"content":{"rendered":"

 <\/p>\n

Starbucks refuerza su presencia en el sureste con tiendas que fusionan dise\u00f1o consciente, compromiso social\u00a0<\/span><\/b><\/p>\n

E<\/b>n uno de los corredores tur\u00edsticos m\u00e1s din\u00e1micos del mundo, Starbucks M\u00e9xico, operado por Alsea, reafirma su compromiso con la sustentabilidad, la inclusi\u00f3n y la comunidad a trav\u00e9s de nuevas experiencias y espacios que conectan con el entorno y con las personas.<\/p>\n

Como parte de una gira por Quintana Roo, Francisco Tosso, director general de Alsea Starbucks, destac\u00f3 que el sureste mexicano es clave en la estrategia de expansi\u00f3n de la marca: \u201cEl sureste de M\u00e9xico nos inspira con su riqueza natural, cultural y humana. Queremos que cada tienda sea m\u00e1s que un punto de encuentro; buscamos generar un impacto positivo en las comunidades y en el talento local\u201d.<\/p>\n

Ejes principales<\/p>\n

En la tienda Plaza Village Canc\u00fan, uno de los espacios m\u00e1s representativos de la regi\u00f3n, Starbucks ofreci\u00f3 a medios y aliados estrat\u00e9gicos una experiencia inmersiva encabezada por Sarai Jim\u00e9nez, directora de Construcci\u00f3n y Reputaci\u00f3n de Marca. Durante la cata de caf\u00e9, comparti\u00f3 la historia detr\u00e1s de cada taza y los esfuerzos de la compa\u00f1\u00eda para proteger el futuro del caf\u00e9, cuidar el planeta y fortalecer a las comunidades productoras.<\/p>\n

Durante la cata, Sarai Jim\u00e9nez habl\u00f3 del programa \u201cTodos Sembramos Caf\u00e9\u201d, que cumple 11 a\u00f1os donando plantas a productores mexicanos: \u201cCuando una persona compra media libra de caf\u00e9 en tienda, Starbucks dona una planta. Es una forma tangible de ayudar a renovar los cultivos y acompa\u00f1ar a los caficultores\u201d.<\/p>\n

Advirti\u00f3 tambi\u00e9n sobre los desaf\u00edos del sector: la migraci\u00f3n de cafetaleros hacia otros cultivos, el impacto del cambio clim\u00e1tico y la urgencia de asegurar la viabilidad del caf\u00e9 en las pr\u00f3ximas generaciones. Bajo el modelo People, Planet, Coffee, Starbucks impulsa diagn\u00f3sticos de suelo, riego por goteo, captaci\u00f3n de agua pluvial, jornadas de salud para comunidades rurales y proyectos de educaci\u00f3n ambiental en el sureste.<\/p>\n

La operaci\u00f3n de Starbucks en el Caribe Mexicano no solo representa crecimiento comercial, sino un compromiso tangible con la cultura, la naturaleza y las comunidades. Como subray\u00f3 Tosso: \u201cHoy m\u00e1s que nunca, cada tienda debe ser un catalizador de impacto positivo. Estamos aqu\u00ed para sembrar futuro\u201d.<\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/div>\n

Tiendas que inspiran\u00a0<\/span><\/p>\n

conexi\u00f3n y sustentabilidad<\/p>\n

La regi\u00f3n sureste del pa\u00eds alberga ya 73 tiendas Starbucks y da empleo a m\u00e1s de 1,100 partners. Cuatro ubicaciones se han convertido en emblemas de la marca, combinando dise\u00f1o consciente, responsabilidad ambiental y orgullo local.<\/p>\n

Destacan las tiendas:\u00a0<\/span><\/b><\/b><\/p>\n

a) Starbucks Anah (Playa del Carmen): <\/b>inaugurada en 2025, refleja la esencia de la Riviera Maya con un dise\u00f1o contempor\u00e1neo y experiencias con prop\u00f3sito.<\/p>\n

b) Starbucks Playa B\u00e1sico (Playa del Carmen):<\/b> una tienda insignia con m\u00e1s del 90\u202f% del mobiliario elaborado en M\u00e9xico y una instalaci\u00f3n art\u00edstica de la cancunense Elena Caltz, inspirada en la naturaleza y la sustentabilidad.<\/p>\n

c) Starbucks Plaza Village (Canc\u00fan):<\/b> un formato Drive-Thru en dos niveles que integra materiales regionales y promueve la inclusi\u00f3n, con un equipo laboral mayoritariamente femenino y espacios para adultos mayores.<\/p>\n

d) Starbucks Ahau (Tulum):<\/b> referente internacional de arquitectura sustentable, construido con bamb\u00fa certificado, piedra caliza y vegetaci\u00f3n nativa, adem\u00e1s de pr\u00e1cticas como composta, reciclaje y educaci\u00f3n ambiental.<\/p>\n

Estas tiendas forman parte de la meta global de operar 10,000 espacios sustentables en el mundo para 2025. En M\u00e9xico, la marca proyecta superar las 200 tiendas en estados tur\u00edsticos este mismo a\u00f1o, consolidando su aporte al desarrollo econ\u00f3mico regional. \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

  Starbucks refuerza su presencia en el sureste con tiendas que fusionan dise\u00f1o consciente, compromiso social\u00a0…<\/p>\n","protected":false},"author":95,"featured_media":88689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-88685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias"],"acf":[],"yoast_head":"\nCaf\u00e9 con impacto positivo | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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