{"id":8874,"date":"2015-03-01T09:35:00","date_gmt":"2015-03-01T15:35:00","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=8874"},"modified":"2015-02-27T10:35:24","modified_gmt":"2015-02-27T16:35:24","slug":"queremos-rock","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=8874","title":{"rendered":"\u00a1Queremos Rock!"},"content":{"rendered":"<p>Nuestro personaje de portada, <strong>Hamish Dodds,<\/strong> CEO de Hard Rock International, tiene una guitarra a cuestas para responder a un demandante nicho hambriento de rock, cuya magnitud mundial ni remotamente se imaginaron\u00a0<strong> Isaac Tigrett <\/strong>y <strong>Peter Morton<\/strong>, dos expatriados estadounidenses quienes en busca de un lugar en Londres donde disfrutar de una buena hamburguesa y escuchar buena m\u00fasica se las arreglaron para abrir un espacio donde se fusionaran ambas apetencias en 1971. Hoy, despu\u00e9s de 44 a\u00f1os, su legendaria marca posee 198 establecimientos en 63 pa\u00edses, incluyendo 152 caf\u00e9s, 21 hoteles y 10 casinos.<\/p>\n<p>As\u00ed es que la marca que inspir\u00f3 al exbeatle <strong>Paul McCartney<\/strong> &amp; <strong>Wings<\/strong> a aventarse un espont\u00e1neo \u201cpalomazo\u201d antes de su primera gira en el Reino Unido, a <strong>Carol King <\/strong>a escribir una canci\u00f3n bajo el t\u00edtulo <strong><em>Hard Rock Caf\u00e9 <\/em><\/strong>o a <strong>Eric Clapton<\/strong> a donar la primera pieza de memorabilia para \u201cmarcar territorio\u201d en su parte favorita del bar ha tenido el alto voltaje para participar en diversas \u00e1reas de negocios.<\/p>\n<p>Su <strong>branding<\/strong> y <strong>merchandising<\/strong> fueron lo suficientemente determinantes como audaces para llegar incluso a la tribu Seminole, que desde 2006 posee la compa\u00f1\u00eda Hard Rock International tras desembolsar un bill\u00f3n de d\u00f3lares (poco m\u00e1s\u2026 y mucho menos).<\/p>\n<p>Sin embargo, con o sin los Seminoles, su estructura, tematizada en el rock, ha tenido la potencia para desarrollar negocios en paralelo, cuyo proceso de expansi\u00f3n sigue imparable.<\/p>\n<p>Y es entonces que los reflectores recaen sobre el Caribe mexicano, un escenario clave para apostar electrizantes inversiones, que a decir de los especialistas pudieran alcanzar los 360 millones de d\u00f3lares aproximadamente, d\u00e1ndole un valor de 100 mil a 120 mil d\u00f3lares el cuarto, que totalizados en la zona dan tres mil 664 llaves.<\/p>\n<p>Habr\u00eda que considerar tambi\u00e9n su \u00faltima incursi\u00f3n al destino en complicidad con All Inclusive Collection (AIC), de <strong>Roberto Chapur<\/strong>, con todo un <em>know how<\/em> de respaldo, y quien consiguiera la firma desde Rep\u00fablica Dominicana hace ya un par de a\u00f1os.<\/p>\n<p>Esta nueva apuesta da como resultado la introducci\u00f3n de nuevas inversiones a Canc\u00fan, cifradas en 200 mdd, con toda esa parafernalia que consigue la atractividad para revitalizar la oferta hotelera, en busca de otros nichos de mercado, como el grupie, devoto, leal y siempre persiguiendo el emblema\u2026 que mientras m\u00e1s lejos mejor\u2026<\/p>\n<p>En resumidas cuentas, Hard Rock International ha tenido esos bemoles para inmortalizarse tambi\u00e9n dentro de la industria tur\u00edstica mundial, que tambi\u00e9n \u00a1quiere rock!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nuestro personaje de portada, Hamish Dodds, CEO de Hard Rock International, tiene una guitarra a cuestas&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[32,20],"tags":[],"class_list":["post-8874","post","type-post","status-publish","format-standard","hentry","category-mariana-orea","category-columnas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a1Queremos Rock! 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