{"id":88821,"date":"2025-09-01T10:25:48","date_gmt":"2025-09-01T15:25:48","guid":{"rendered":"https:\/\/l21.mx\/?p=88821"},"modified":"2025-09-06T10:27:39","modified_gmt":"2025-09-06T15:27:39","slug":"y-tu-vas-a-fitur","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=88821","title":{"rendered":"Y t\u00fa, \u00bfvas a FITUR?"},"content":{"rendered":"<ul>\n<li><b>Entre empresarios<\/b><b><\/b><\/li>\n<li><b>Sergio Le\u00f3n<\/b><\/li>\n<li>CEO de Impoexporta<\/li>\n<li>X: @oigres14<span class=\"Apple-converted-space\">\u00a0 <\/span>IG:<span class=\"Apple-converted-space\">\u00a0 <\/span>@sergioleoncervantes<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Email: sergioleon@sergioleon.mx<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>E<\/b>n 1981 naci\u00f3 en Madrid una feria que pocos conoc\u00edan. Hoy, la Feria Internacional de Turismo (FITUR) es el evento m\u00e1s poderoso del planeta para vender destinos, cerrar negocios y conquistar turistas. Re\u00fane a m\u00e1s de 156 pa\u00edses, 9,500 empresas y 150,000 profesionales. Pero este 2026 hay una diferencia: M\u00e9xico ser\u00e1 el pa\u00eds socio oficial. Y eso lo cambia todo.<\/p>\n<p>Ser socio no es simb\u00f3lico. Es tener el micr\u00f3fono, el reflector y el escaparate global durante cinco d\u00edas. Lo fue para Brasil en 2025, que se posicion\u00f3 en Europa como potencia cultural, ecol\u00f3gica y receptiva. Ahora nos toca a nosotros. Y tenemos que estar a la altura.<\/p>\n<p>Hoy el turismo representa m\u00e1s del 8.6\u202f% del PIB mexicano y genera millones de empleos. Quintana Roo lidera esa cifra con m\u00e1s de 22 mil millones de d\u00f3lares en aportaci\u00f3n estatal. Pero no podemos conformarnos. FITUR es el lugar donde las grandes marcas del turismo mundial cierran su calendario, dise\u00f1an rutas y eligen a qui\u00e9n comprarle. No basta con decir \u201caqu\u00ed estamos\u201d, hay que saber conectar, persuadir, emocionar y diferenciarse.<\/p>\n<p>Por eso, cada empresario del sector tur\u00edstico deber\u00eda ir. \u00bfTienes un hotel boutique? \u00bfOfreces tours de buceo o pesca? \u00bfTienes un restaurante en la playa, un bar en el centro, una cl\u00ednica de turismo m\u00e9dico? Este es el momento. FITUR es donde puedes pactar con agencias de Europa, atraer cruceros, vender paquetes en d\u00f3lares, conectar con aseguradoras o inversores.<\/p>\n<p>No se trata de pagar un boleto. Se trata de dise\u00f1ar una estrategia. Hay opciones accesibles desde 3,300 euros en espacios compartidos con branding, agenda B2B y visibilidad internacional. Lo importante no es el tama\u00f1o del stand, sino el tama\u00f1o de tu propuesta. Debes ir con identidad, mensajes claros, citas programadas y mentalidad de expansi\u00f3n.<\/p>\n<p>FITUR no es solo una feria. Es una audiencia global con hambre de experiencias aut\u00e9nticas. Y t\u00fa puedes ser esa experiencia.<\/p>\n<p>Si M\u00e9xico hace bien su papel, podr\u00edamos atraer 1 mill\u00f3n de turistas adicionales, m\u00e1s de 2 mil millones de d\u00f3lares en divisas para Quintana Roo, y hasta un 10\u202f% de crecimiento del PIB tur\u00edstico estatal. Y para cada empresa, eso podr\u00eda representar meses de ocupaci\u00f3n asegurada, alianzas internacionales, y una nueva era de expansi\u00f3n.<\/p>\n<p>FITUR 2026 es una cita con el futuro. Quien no est\u00e9, estar\u00e1 fuera del mapa.<\/p>\n<p>\u00a1Hasta el pr\u00f3ximo mes con m\u00e1s retos y oportunidades!<span class=\"Apple-converted-space\">\u00a0 <\/span>Sin miedo a la cima, porque el \u00e9xito ya lo tenemos<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre empresarios Sergio Le\u00f3n CEO de Impoexporta X: @oigres14\u00a0 IG:\u00a0 @sergioleoncervantes\u00a0 Email: sergioleon@sergioleon.mx &nbsp; En 1981&hellip;<\/p>\n","protected":false},"author":95,"featured_media":51255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1092],"tags":[],"class_list":["post-88821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sergio-leon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Y t\u00fa, \u00bfvas a FITUR? 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