![\"\"](\"https:\/\/l21.mx\/wp-content\/uploads\/2025\/10\/banca-digital-6.jpg\")
<\/a><\/p>\nDe los formularios a los chats<\/p>\n
Atr\u00e1s quedaron los tiempos en que hacer un tr\u00e1mite en l\u00ednea significaba llenar formularios infinitos y recordar contrase\u00f1as interminables. Ahora, basta con abrir WhatsApp y pedir tu saldo, hacer una transferencia o incluso recibir ayuda personalizada.<\/p>\n
La llamada banca conversacional est\u00e1 tomando fuerza gracias a la seguridad integrada en los smartphones, al cifrado de apps como WhatsApp y a la inteligencia artificial que hace cada vez m\u00e1s natural el trato con el usuario.<\/p>\n
Plataformas como BBVA, Banorte y Mercado Pago ya ofrecen atenci\u00f3n directa desde chats, y los clientes lo est\u00e1n adoptando con rapidez. \u201cLos tel\u00e9fonos m\u00f3viles y las aplicaciones de chat est\u00e1n ayudando a mejorar la seguridad de las transacciones financieras, gracias al cifrado y a las funciones nativas de cada dispositivo\u201d, explica Ivan Ostoji\u0107, Chief Business Officer de Infobip.<\/p>\n
Tendencia que crece en toda la regi\u00f3n<\/p>\n
En Am\u00e9rica Latina la mensajer\u00eda aplicada a servicios financieros se multiplica. Solo en 2024, Infobip analiz\u00f3 m\u00e1s de 530 mil millones de interacciones, lo que muestra la velocidad con la que se expande esta tendencia:<\/p>\n
\u2022 WhatsApp creci\u00f3 47% como canal bancario, con picos de 111% en Argentina.<\/p>\n
\u2022El sistema RCS (mensajer\u00eda enriquecida) aument\u00f3 295%, con fuerte impulso en Brasil y M\u00e9xico.<\/p>\n
\u2022Las fintech y la banca aportaron un 19% de crecimiento en tr\u00e1fico de mensajer\u00eda.<\/p>\n
\u2022El sector de medios y entretenimiento, con apps ligadas a servicios financieros, creci\u00f3 14 veces en Brasil.<\/p>\n
Adem\u00e1s, el lanzamiento de iOS 18 aceler\u00f3 a\u00fan m\u00e1s el uso de RCS, abriendo nuevas oportunidades para que los usuarios vivan una experiencia m\u00e1s completa.<\/p>\n
Infobip, detr\u00e1s de la transformaci\u00f3n<\/p>\n
La compa\u00f1\u00eda global de tecnolog\u00eda Infobip es el motor de este cambio. Con presencia en seis continentes, su plataforma conecta a las empresas con m\u00e1s de 7,000 millones de dispositivos m\u00f3viles, ofreciendo soluciones en identidad digital, omnicanalidad y experiencia de cliente.<\/p>\n
Con m\u00e1s de 9,700 conexiones a operadores, Infobip se ha convertido en un socio estrat\u00e9gico para bancos, fintech y empresas que buscan comunicarse de manera \u00e1gil, segura y cercana con sus clientes.\u00a0<\/span> \u00a0<\/span><\/p>\n:<\/p>\n","protected":false},"excerpt":{"rendered":"
Infobip revela que M\u00e9xico lidera en el uso de canales digitales para servicios financieros, con…<\/p>\n","protected":false},"author":95,"featured_media":89209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[4,23],"tags":[],"class_list":["post-89208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-y-negocios","category-noticias"],"acf":[],"yoast_head":"\n
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