{"id":9017,"date":"2015-03-09T12:58:30","date_gmt":"2015-03-09T18:58:30","guid":{"rendered":"http:\/\/innovatori.space\/lat21\/?p=9017"},"modified":"2015-03-13T16:45:13","modified_gmt":"2015-03-13T22:45:13","slug":"el-rey-de-la-noche-2","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=9017","title":{"rendered":"El Rey de la noche"},"content":{"rendered":"<p><strong><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2015\/03\/la_yegua.jpg\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft\" title=\"la_yegua\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2015\/03\/la_yegua-198x300.jpg\" alt=\"\" width=\"198\" height=\"300\" \/><\/a><\/strong><\/p>\n<p>Ricardo Ruiz , mejor conocido como \u201cLa Yegua\u201d y desde hace m\u00e1s de una d\u00e9cada publirrelacionista de Coco Bongo -trayectoria que lo llev\u00f3 recientemente a trasladarse a Rep\u00fablica Dominicana para la apertura de la nueva discoteca de la marca en Punta Cana- dej\u00f3 el alma en lo que m\u00e1s le gustaba hacer, vivir la vida intensamente.<\/p>\n<p>Por ello se convirti\u00f3 en el alma de la fiesta, alegre, siempre de buen humor, y fue as\u00ed como lo retratamos en la entrevista que public\u00f3 Latitud 21 y que retomamos en homenaje a quien en vida fue el\u00a0engranaje que hizo girar el motor de la diversi\u00f3n nocturna en Canc\u00fan.<\/p>\n<p>Descanse en paz<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #993300;\"><strong>ALMA DEL NEGOCIO<\/strong><\/span><\/p>\n<p><strong><a href=\"http:\/\/l21.mx\/wp-content\/uploads\/2015\/03\/la-yegua_2.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignleft size-medium wp-image-9023\" title=\"la yegua_\" src=\"http:\/\/l21.mx\/wp-content\/uploads\/2015\/03\/la-yegua_2-198x300.jpg\" alt=\"\" width=\"198\" height=\"300\" srcset=\"https:\/\/l21.mx\/wp-content\/uploads\/2015\/03\/la-yegua_2-198x300.jpg 198w, https:\/\/l21.mx\/wp-content\/uploads\/2015\/03\/la-yegua_2-585x886.jpg 585w, https:\/\/l21.mx\/wp-content\/uploads\/2015\/03\/la-yegua_2.jpg 621w\" sizes=\"(max-width: 198px) 100vw, 198px\" \/><\/a><br \/>\n(Latitud21, Octubre 2012)<\/strong> Por su energ\u00eda, su\u00a0 temperamento, pero sobre todo por sus br\u00edos, Ricardo Ruiz, conocido como \u201cla Yegua\u201d, es un \u00edcono en la vida nocturna del Caribe mexicano. Actualmente al frente del staff de la discoteca CocoBongo, desde muy joven sinti\u00f3 el llamado de la vida del espect\u00e1culo y la diversi\u00f3n nocturna, ambiente que conoce desde las entra\u00f1as porque lo ha vivido desde todos los puntos de vista.<\/p>\n<p>A su antiguo look de cabello largo que sujetaba con una coleta le debe el sobrenombre de \u201cla Yegua\u201d, aunque hoy d\u00eda como director de Relaciones P\u00fablicas Corporativo de CocoBongo Show &amp; Disco, con sedes en Canc\u00fan y Playa del Carmen, vista de corbata y cabello corto; su car\u00e1cter extrovertido le ha ganado un nombre en el negocio del entretenimiento nocturno.<\/p>\n<p>\u201cA los 16 a\u00f1os me sal\u00ed de casa para ser independiente, viv\u00eda en Cuernavaca en \u00a0donde estaban las mejores discotecas del pa\u00eds; por mi edad s\u00f3lo pod\u00eda entrar a las tardeadas. Intent\u00e9 miles de veces entrar a la disco sin \u00e9xito, hasta que durante un Halloween me disfrac\u00e9 de caja de cigarros, entr\u00e9 y me encant\u00f3 el ambiente, entonces\u00a0 le rogu\u00e9 al gerente que me diera mi primer trabajo. Inici\u00e9 lavando los vasos, \u00a0despu\u00e9s \u00a0fui garrotero, mesero, cajero, bartender \u00a0y hasta ayudante de Dj. A\u00f1os despu\u00e9s abr\u00ed una discoteca en Villahermosa, llegu\u00e9 a ser gerente y trabaj\u00e9 ah\u00ed por cinco a\u00f1os\u201d, comenta.<\/p>\n<p>Aunque vive de \u201cla fiesta\u201c, \u00e9sta nunca le gan\u00f3. Con su trabajo pudo pagar sus estudios y terminar la preparatoria. \u00a0\u201cAl saber del auge de Canc\u00fan decid\u00ed venir a probar suerte en el a\u00f1o 98. Mi primer trabajo fue en la discoteca La Boom, despu\u00e9s me cambi\u00e9 a Tequila Rock. Al inaugurarse CocoBongo desde el primer d\u00eda fue un \u00e9xito, y como siempre me ha gustado trabajar en el mejor lugar hice una solicitud de trabajo. Era el a\u00f1o 2000 cuando empec\u00e9 de mesero, despu\u00e9s capit\u00e1n de meseros, subgerente y gerente de la disco\u201d, refiere.<\/p>\n<p>Su facilidad para hacer amistades tanto laborales como personales, poder conectarse con su staff al conocer cada \u00e1rea de la discoteca, adem\u00e1s de su energ\u00eda, han sido las claves de Ricardo. \u00a0\u201cAprend\u00ed much\u00edsimo al lado del m\u00e1s grande discotequero de la historia en M\u00e9xico, Roberto Noble, propietario de CocoBongo, quien me ense\u00f1\u00f3\u00a0 a trabajar todas las noches como si fuera A\u00f1o Nuevo, que para las discotecas es la mejor noche, por ello he legado esa visi\u00f3n a mi equipo poniendo el ejemplo de c\u00f3mo se deben de hacer las cosas, de esta forma me he ganado el respeto de todos ellos\u201d, se\u00f1ala.<\/p>\n<p>\u00bfEl futuro? Para Ricardo es simple, continuar con \u201cla fiesta\u201d, y como \u00e9l mismo dice abrir nuevos CocoBongos fuera del pa\u00eds y tal vez hasta un negocio propio.<strong> (Alejandra Moncisbays).<\/strong><\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ricardo Ruiz , mejor conocido como \u201cLa Yegua\u201d y desde hace m\u00e1s de una d\u00e9cada publirrelacionista&hellip;<\/p>\n","protected":false},"author":2,"featured_media":9023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-9017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Rey de la noche | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/l21.mx\/?p=9017\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"El Rey de la noche | Revista Latitud 21\" \/>\n<meta name=\"twitter:description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/l21.mx\/wp-content\/uploads\/2015\/03\/la-yegua_2.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:site\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Latitud21 Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=9017#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=9017\"},\"author\":{\"name\":\"Latitud21 Redacci\u00f3n\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/4b571cc212089f95579f3b66253728f1\"},\"headline\":\"El Rey de la noche\",\"datePublished\":\"2015-03-09T18:58:30+00:00\",\"dateModified\":\"2015-03-13T22:45:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=9017\"},\"wordCount\":614,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=9017#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/la-yegua_2.jpg\",\"articleSection\":[\"Turismo\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=9017#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=9017\",\"url\":\"https:\\\/\\\/l21.mx\\\/?p=9017\",\"name\":\"El Rey de la noche | Revista Latitud 21\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=9017#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=9017#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/la-yegua_2.jpg\",\"datePublished\":\"2015-03-09T18:58:30+00:00\",\"dateModified\":\"2015-03-13T22:45:13+00:00\",\"description\":\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=9017#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=9017\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=9017#primaryimage\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/la-yegua_2.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/la-yegua_2.jpg\",\"width\":621,\"height\":940},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=9017#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/l21.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El Rey de la noche\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"name\":\"Revista Latitud 21\",\"description\":\"Emprendedores  y negocios en el Caribe Mexicano\",\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/l21.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\",\"name\":\"Grupo Editorial Latitud 21 SA de CV\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"width\":250,\"height\":250,\"caption\":\"Grupo Editorial Latitud 21 SA de CV\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RevistaLatitud21\\\/\",\"https:\\\/\\\/x.com\\\/Latitud21mx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/4b571cc212089f95579f3b66253728f1\",\"name\":\"Latitud21 Redacci\u00f3n\",\"url\":\"https:\\\/\\\/l21.mx\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Rey de la noche | Revista Latitud 21","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/l21.mx\/?p=9017","twitter_card":"summary_large_image","twitter_title":"El Rey de la noche | Revista Latitud 21","twitter_description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","twitter_image":"https:\/\/l21.mx\/wp-content\/uploads\/2015\/03\/la-yegua_2.jpg","twitter_creator":"@Latitud21mx","twitter_site":"@Latitud21mx","twitter_misc":{"Escrito por":"Latitud21 Redacci\u00f3n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/l21.mx\/?p=9017#article","isPartOf":{"@id":"https:\/\/l21.mx\/?p=9017"},"author":{"name":"Latitud21 Redacci\u00f3n","@id":"https:\/\/l21.mx\/#\/schema\/person\/4b571cc212089f95579f3b66253728f1"},"headline":"El Rey de la noche","datePublished":"2015-03-09T18:58:30+00:00","dateModified":"2015-03-13T22:45:13+00:00","mainEntityOfPage":{"@id":"https:\/\/l21.mx\/?p=9017"},"wordCount":614,"commentCount":0,"publisher":{"@id":"https:\/\/l21.mx\/#organization"},"image":{"@id":"https:\/\/l21.mx\/?p=9017#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2015\/03\/la-yegua_2.jpg","articleSection":["Turismo"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/l21.mx\/?p=9017#respond"]}]},{"@type":"WebPage","@id":"https:\/\/l21.mx\/?p=9017","url":"https:\/\/l21.mx\/?p=9017","name":"El Rey de la noche | Revista Latitud 21","isPartOf":{"@id":"https:\/\/l21.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/l21.mx\/?p=9017#primaryimage"},"image":{"@id":"https:\/\/l21.mx\/?p=9017#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2015\/03\/la-yegua_2.jpg","datePublished":"2015-03-09T18:58:30+00:00","dateModified":"2015-03-13T22:45:13+00:00","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","breadcrumb":{"@id":"https:\/\/l21.mx\/?p=9017#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/l21.mx\/?p=9017"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/?p=9017#primaryimage","url":"https:\/\/l21.mx\/wp-content\/uploads\/2015\/03\/la-yegua_2.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2015\/03\/la-yegua_2.jpg","width":621,"height":940},{"@type":"BreadcrumbList","@id":"https:\/\/l21.mx\/?p=9017#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/l21.mx\/"},{"@type":"ListItem","position":2,"name":"El Rey de la noche"}]},{"@type":"WebSite","@id":"https:\/\/l21.mx\/#website","url":"https:\/\/l21.mx\/","name":"Revista Latitud 21","description":"Emprendedores  y negocios en el Caribe Mexicano","publisher":{"@id":"https:\/\/l21.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/l21.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/l21.mx\/#organization","name":"Grupo Editorial Latitud 21 SA de CV","url":"https:\/\/l21.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/","url":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","width":250,"height":250,"caption":"Grupo Editorial Latitud 21 SA de CV"},"image":{"@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevistaLatitud21\/","https:\/\/x.com\/Latitud21mx"]},{"@type":"Person","@id":"https:\/\/l21.mx\/#\/schema\/person\/4b571cc212089f95579f3b66253728f1","name":"Latitud21 Redacci\u00f3n","url":"https:\/\/l21.mx\/?author=2"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/9017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9017"}],"version-history":[{"count":0,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/9017\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/media\/9023"}],"wp:attachment":[{"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}