{"id":90171,"date":"2026-03-06T19:24:53","date_gmt":"2026-03-07T00:24:53","guid":{"rendered":"https:\/\/l21.mx\/?p=90171"},"modified":"2026-03-06T19:32:53","modified_gmt":"2026-03-07T00:32:53","slug":"la-nueva-era-del-inm","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=90171","title":{"rendered":"\u00bfLa nueva\u00a0era del INM?"},"content":{"rendered":"<ul>\n<li><b>En l\u00ednea directa<\/b><\/li>\n<li><b>Arturo Medina Galindo<\/b><\/li>\n<li>Periodista, Director NITU.mx \u2022 arturo@nitu.mx<\/li>\n<li>Twitter @Arturo_Medina_G<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>D<\/b>urante los \u00faltimos tres a\u00f1os, el sector tur\u00edstico de Canc\u00fan y la Riviera Maya observ\u00f3 con frustraci\u00f3n c\u00f3mo uno de sus mercados m\u00e1s lucrativos se desvanec\u00eda. La imposici\u00f3n de visas f\u00edsicas para los ciudadanos de Brasil en 2022 no solo fue un tr\u00e1mite burocr\u00e1tico; fue un muro que fren\u00f3 en seco la llegada de miles de visitantes de alto poder adquisitivo, provocando p\u00e9rdidas estimadas en m\u00e1s de 400 millones de d\u00f3lares.<\/p>\n<p>Sin embargo, este 2026 marca un punto de inflexi\u00f3n. Con la reciente activaci\u00f3n de la visa electr\u00f3nica (e-Visa) para brasile\u00f1os, el Instituto Nacional de Migraci\u00f3n (INM) y la Secretar\u00eda de Relaciones Exteriores (SRE) parecen haber escuchado finalmente el clamor del empresariado quintanarroense.<\/p>\n<p>La digitalizaci\u00f3n como<\/p>\n<p><span class=\"Apple-converted-space\">\u00a0<\/span>ventaja competitiva<\/p>\n<p>La implementaci\u00f3n de la e-Visa no es solo un cambio de formato. Es un mensaje de modernizaci\u00f3n. Al permitir que el tr\u00e1mite se realice de forma 100% digital en menos de 48 horas, M\u00e9xico elimina la fricci\u00f3n que obligaba a los turistas a viajar cientos de kil\u00f3metros hacia un consulado f\u00edsico en Brasil.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Para el entorno de negocios en Canc\u00fan, esto significa la reactivaci\u00f3n de rutas a\u00e9reas; la expectativa de un flujo constante ya est\u00e1 impulsando a aerol\u00edneas como GOL y LATAM a reconsiderar frecuencias directas que se hab\u00edan perdido, as\u00ed como el incremento en el gasto promedio, ya que el turista brasile\u00f1o es reconocido por su alta derrama en compras, lujo y gastronom\u00eda, sectores que han sentido el hueco en sus balances anuales.<\/p>\n<p>Pero la visa es s\u00f3lo la mitad de la ecuaci\u00f3n. El verdadero reto reside en la \u201cprimera sonrisa\u201d del destino, los filtros migratorios del Aeropuerto Internacional de Canc\u00fan (AIC).<\/p>\n<p>Los nuevos planes del INM sugieren una reingenier\u00eda en la recepci\u00f3n de sudamericanos. Tras a\u00f1os de quejas por tiempos de espera excesivos y protocolos r\u00edgidos, la estrategia para 2026 parece enfocarse en la eficiencia tecnol\u00f3gica. La integraci\u00f3n de filtros automatizados y una mayor dotaci\u00f3n de personal capacitado en hospitalidad son pasos cr\u00edticos si queremos que el Mundial de Futbol de este a\u00f1o no sea s\u00f3lo un evento pasajero, sino el escaparate de un M\u00e9xico moderno y acogedor.<\/p>\n<p>Aunque Brasil es el estandarte de esta apertura, el foco debe ampliarse. Pa\u00edses como Colombia y Per\u00fa, que mostraron ca\u00eddas en sus flujos hacia el cierre de 2025, requieren una atenci\u00f3n similar. La diplomacia migratoria debe caminar de la mano con la promoci\u00f3n tur\u00edstica; de nada sirve una campa\u00f1a millonaria en Bogot\u00e1 o S\u00e3o Paulo si el proceso de ingreso en Canc\u00fan sigue siendo un cuello de botella.<\/p>\n<p>Estamos ante una oportunidad de oro para recuperar la competitividad perdida frente a destinos del Caribe que aprovecharon nuestra ausencia en el mercado sudamericano. La e-Visa es la llave, pero la gesti\u00f3n eficiente del INM en nuestras terminales ser\u00e1 la que asegure que esa llave abra puertas permanentes.<\/p>\n<p>Es momento de que Canc\u00fan demuestre que su infraestructura no s\u00f3lo es de clase mundial en sus hoteles, sino tambi\u00e9n en sus procesos fronterizos. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En l\u00ednea directa Arturo Medina Galindo Periodista, Director NITU.mx \u2022 arturo@nitu.mx Twitter @Arturo_Medina_G &nbsp; Durante los&hellip;<\/p>\n","protected":false},"author":95,"featured_media":49547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-90171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arturo-medina"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfLa nueva\u00a0era del INM? 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