{"id":90653,"date":"2026-04-01T12:03:57","date_gmt":"2026-04-01T17:03:57","guid":{"rendered":"https:\/\/l21.mx\/?p=90653"},"modified":"2026-04-01T12:03:57","modified_gmt":"2026-04-01T17:03:57","slug":"turismo-de-reuniones-2","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=90653","title":{"rendered":"Turismo\u00a0de reuniones\u00a0"},"content":{"rendered":"<ul>\n<li>Carta de Director<\/li>\n<li><b>Amador Guti\u00e9rrez Guigui<\/b><\/li>\n<li>agutierrez@latitud21.com.mx<\/li>\n<li><span class=\"Apple-converted-space\">\u00a0<\/span>@AmadorG_G<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>El turismo de convenciones y reuniones en Quintana Roo sigue siendo una oportunidad subestimada en un estado que ha dependido hist\u00f3ricamente del modelo de sol y playa. Si bien este \u00faltimo ha sido exitoso, tambi\u00e9n ha evidenciado sus l\u00edmites: estacionalidad, vulnerabilidad ante factores externos y alta competencia internacional. En este contexto, el segmento de convenciones no es una opci\u00f3n complementaria, sino una necesidad estrat\u00e9gica para sostener el crecimiento econ\u00f3mico en el largo plazo.<\/p>\n<p>A diferencia del turismo tradicional, el visitante de reuniones genera mayor derrama econ\u00f3mica, demanda servicios especializados y contribuye a desestacionalizar la actividad tur\u00edstica. No se trata solo de ocupaci\u00f3n hotelera, sino de toda una cadena de valor que incluye transporte, gastronom\u00eda, log\u00edstica, servicios profesionales y, en muchos casos, estancias prolongadas. Es, en t\u00e9rminos claros, un turismo de alto valor agregado que Quintana Roo no ha terminado de capitalizar.<\/p>\n<p>El estado cuenta con ventajas competitivas innegables: conectividad a\u00e9rea internacional, infraestructura hotelera de primer nivel y posicionamiento global de destinos como Canc\u00fan y la Riviera Maya. Sin embargo, estas fortalezas no han sido acompa\u00f1adas por una pol\u00edtica p\u00fablica integral que impulse de manera decidida la captaci\u00f3n de congresos y eventos internacionales de gran escala.<\/p>\n<p>Hoy persisten obst\u00e1culos estructurales que frenan el desarrollo del sector: falta de coordinaci\u00f3n entre actores p\u00fablicos y privados, promoci\u00f3n insuficiente, limitada inversi\u00f3n en infraestructura especializada y ausencia de incentivos claros para atraer eventos. Mientras otros destinos en Am\u00e9rica Latina avanzan con estrategias agresivas, Quintana Roo sigue operando bajo la l\u00f3gica de la inercia tur\u00edstica.<\/p>\n<p>El riesgo es evidente: depender \u00fanicamente del turismo tradicional en un entorno global cambiante puede comprometer la estabilidad econ\u00f3mica del estado. La diversificaci\u00f3n ya no es opcional, es urgente, y el turismo de reuniones ofrece una v\u00eda concreta para lograrla, generando empleo m\u00e1s calificado, mayor competitividad y posicionamiento internacional en el \u00e1mbito de negocios y conocimiento. Tal como lo demostr\u00f3 la celebraci\u00f3n en Canc\u00fan de la 89 Convenci\u00f3n Bancaria organizada por la ABM.<\/p>\n<p>Quintana Roo tiene todo para consolidarse como un hub de turismo de reuniones en la regi\u00f3n, pero requiere decisi\u00f3n pol\u00edtica, planeaci\u00f3n estrat\u00e9gica y visi\u00f3n de largo plazo. No basta con tener infraestructura; es indispensable construir una pol\u00edtica activa de atracci\u00f3n de eventos y fortalecer el ecosistema que los hace posibles. Porque en turismo, como en desarrollo econ\u00f3mico, lo que no se impulsa con claridad, simplemente no sucede.<\/p>\n<p>Esta edici\u00f3n es muy especial, porque llevamos 23 a\u00f1os ininterrumpidos d\u00e1ndole al mundo empresarial una opci\u00f3n que lleva la actualidad del mundo empresarial a nuestros lectores.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>En portada, Canc\u00fan vivi\u00f3 un evento de suma importancia con la Convenci\u00f3n Bancaria, organizada por la Asociaci\u00f3n de Bancos de M\u00e9xico, se cont\u00f3 con la presencia de la presidenta de la Rep\u00fablica y autoridades civiles, pero lo m\u00e1s importante fue la sinergia de los l\u00edderes financieros en un mismo lugar para decirlo la ruta del pa\u00eds en inversi\u00f3n, cr\u00e9ditos, expansiones y m\u00e1s temas de la banca.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>En otros temas, llevamos un encuentro con Francisco Padilla, fundador de Konfio, quien explica c\u00f3mo la tecnolog\u00eda est\u00e1 abordando los temas de financiamiento de las pymes nacionales.<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carta de Director Amador Guti\u00e9rrez Guigui agutierrez@latitud21.com.mx \u00a0@AmadorG_G &nbsp; El turismo de convenciones y reuniones en&hellip;<\/p>\n","protected":false},"author":95,"featured_media":46179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[670],"tags":[],"class_list":["post-90653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amador-gutierrez"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turismo\u00a0de reuniones\u00a0 | Revista Latitud 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