@rubenolmosr<\/em><\/p>\n <\/p>\n
Washington, DC.\u2013 Nunca he sido fan del futbol soccer; no lo sigo, no me quita el sue\u00f1o. Quiz\u00e1, estimad@ lector, soy un mexicano at\u00edpico al no gustarme el balompi\u00e9. Sin embargo, como parte de este an\u00e1lisis mensual, quiero hacer a un lado este desinter\u00e9s y referirme a las oportunidades que tiene la regi\u00f3n de Norteam\u00e9rica de ser anfitriona de la Copa del Mundo 2026.<\/p>\n
La idea de tener la primera Copa regional \u2014en este caso en Am\u00e9rica del Norte\u2014 se hab\u00eda venido manejando desde hace ya una d\u00e9cada aqu\u00ed en Washington. En la \u00e9poca del expresidente Felipe Calder\u00f3n, el entonces embajador en Estados Unidos, Arturo Sarukh\u00e1n, se refiri\u00f3 a este proyecto como una oportunidad para acercar a los tres socios del TLCAN y, a trav\u00e9s del deporte, profundizar las bondades de esta rica y compleja relaci\u00f3n trilateral. Evidentemente, la coyuntura de aquellos tiempos es muy distinta a la que vivimos hoy.<\/p>\n
En meses recientes se ha hablado mucho sobre la seguridad, el Aeropuerto Benito Ju\u00e1rez y sus ba\u00f1os remodelados, las sedes y los estados mundialistas, as\u00ed como los derechos para ver los juegos a trav\u00e9s de los llamados\u00a0fan fests<\/em>. Tambi\u00e9n se ha cuestionado si nuestro pa\u00eds est\u00e1 o no preparado para recibir a millones de turistas y aficionados (s\u00ed lo est\u00e1: siempre lo ha estado). Sin embargo, poco se ha reflexionado sobre la importancia de que los tres socios del hoy T\u2011MEC, frente a la complejidad del contexto actual, dejen a un lado por algunos d\u00edas el ruido pol\u00edtico, act\u00faen con responsabilidad y funjan como anfitriones de uno de los eventos deportivos m\u00e1s vistos del mundo.<\/p>\nEl Mundial saldr\u00e1 bien y los tres pa\u00edses dar\u00e1n lo mejor de s\u00ed, porque el Mundial no lo hacen los pol\u00edticos: lo hacen los jugadores, sus aficionados y los millones de televidentes. Desde luego habr\u00e1 retos \u2014algunos desmanes de fan\u00e1ticos, quiz\u00e1 incidentes de seguridad\u2014 como ocurre en cualquier pa\u00eds que recibe a millones de visitantes. Habr\u00e1, pues, fiebre mundialista que ojal\u00e1 contribuya a impulsar una agenda regional m\u00e1s profunda que incluya, por supuesto, la continuidad del acuerdo comercial.<\/p>\n
La Copa del Mundo debe ser el punto de partida para un an\u00e1lisis de mediano y largo plazo en torno a la agenda tur\u00edstica entre los tres pa\u00edses. No hay que olvidar que somos, entre nosotros mismos, los principales mercados emisores de turistas. Es fundamental mejorar el di\u00e1logo entre el sector privado organizado, el gobierno, las asociaciones y todos los actores que forman parte de la industria de viajes y turismo en la regi\u00f3n.<\/p>\n
Aprovechemos la celebraci\u00f3n de la Copa del Mundo y busquemos ahora s\u00ed delinear una gran agenda de turismo para Am\u00e9rica del Norte.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Por Rub\u00e9n Olmos Rodr\u00edguez CEO de Global Nexus,\u00a0Analista y Consultor Internacional @rubenolmosr Washington, DC.\u2013…<\/p>\n","protected":false},"author":100,"featured_media":67137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[1172],"tags":[2000,356,355],"class_list":["post-91319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ruben-olmos-rodriguez","tag-copa-del-mundo","tag-futbol","tag-mundial"],"acf":[],"yoast_head":"\n
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