{"id":91949,"date":"2026-07-01T21:56:22","date_gmt":"2026-07-02T02:56:22","guid":{"rendered":"https:\/\/l21.mx\/?p=91949"},"modified":"2026-07-02T10:58:35","modified_gmt":"2026-07-02T15:58:35","slug":"el-valor-de-un-pato","status":"publish","type":"post","link":"https:\/\/l21.mx\/?p=91949","title":{"rendered":"El valor de\u00a0un pato"},"content":{"rendered":"<ul>\n<li>Carta de la editora<\/li>\n<li><b>Nelly Garc\u00eda<\/b><\/li>\n<li>ngarcia@latitud21.com.mx<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>En otros tiempos, un personaje simp\u00e1tico se quedaba en la memoria colectiva. Hoy, apenas se vuelve tendencia, la primera pregunta ya no es por qu\u00e9 nos hizo sonre\u00edr, sino cu\u00e1nto vale; alguien intenta registrarlo como marca y un tercero ya est\u00e1 dise\u00f1ando la playera, la taza y la gorra. Bienvenidos a la econom\u00eda de la viralidad.<\/p>\n<p>El Pato Merl\u00edn es el ejemplo perfecto. En plena fiebre mundialista pas\u00f3 de ser un ave con una camiseta de la Selecci\u00f3n Mexicana caminando con sus due\u00f1os en la Ciudad de M\u00e9xico a convertirse en protagonista de redes sociales, invitado a la conferencia presidencial y, ahora, en un expediente del Instituto Mexicano de la Propiedad Industrial (IMPI). Su propietaria ya inici\u00f3 el procedimiento para proteger legalmente el nombre y la identidad comercial del personaje, demostrando c\u00f3mo un fen\u00f3meno viral puede transformarse, en cuesti\u00f3n de d\u00edas, en un activo econ\u00f3mico.<\/p>\n<p>Y la decisi\u00f3n tiene toda la l\u00f3gica del mundo.<\/p>\n<p>Porque las emociones venden. Cuando un personaje logra instalarse en el imaginario colectivo deja de ser un simple fen\u00f3meno de internet para convertirse en un activo comercial. Ah\u00ed entra el IMPI, cuya funci\u00f3n es proteger legalmente los signos distintivos que cumplen con los requisitos establecidos por la ley.<\/p>\n<p>En otras palabras, el IMPI no registra un pato. Registra el valor econ\u00f3mico que una historia lleg\u00f3 a construir.<\/p>\n<p>La lecci\u00f3n empresarial es enorme. Mientras muchas compa\u00f1\u00edas invierten millones intentando crear una marca memorable, las redes sociales demostraron que, a veces, basta un instante aut\u00e9ntico para generar un fen\u00f3meno nacional. Pero ese instante tambi\u00e9n tiene fecha de caducidad. Lo viral corre a la velocidad del algoritmo; la protecci\u00f3n legal, en cambio, requiere estrategia y paciencia. Registrar una marca deja de ser un tr\u00e1mite para convertirse en una decisi\u00f3n de negocios.<\/p>\n<p>Sin embargo, donde aparece una oportunidad econ\u00f3mica tambi\u00e9n suele surgir un debate inc\u00f3modo.<\/p>\n<p>Diversas organizaciones animalistas han advertido que el \u00e9xito del Pato Merl\u00edn podr\u00eda provocar una moda poco responsable: personas que decidan comprar un pato simplemente porque \u201cse ve bonito\u201d o porque quieren tener su propio Merl\u00edn. Ya ocurri\u00f3 con los d\u00e1lmatas tras \u201c101 D\u00e1lmatas\u201d, con los huskies despu\u00e9s de \u201cGame of Thrones\u201d y con especies como erizos, hurones o reptiles que un d\u00eda fueron tendencia y despu\u00e9s terminaron en centros de rescate.<\/p>\n<p>El merchandising tiene l\u00edmites cuando el protagonista respira.<\/p>\n<p>Una cosa es comercializar una ilustraci\u00f3n o un personaje inspirado en una mascota. Muy distinta es convertir al propio animal en una herramienta permanente de promoci\u00f3n. El marketing moderno presume de conectar emocionalmente con las personas; precisamente por eso tambi\u00e9n deber\u00eda asumir una responsabilidad \u00e9tica sobre los seres vivos que utiliza para generar esa conexi\u00f3n.<\/p>\n<p>Quiz\u00e1 el verdadero aprendizaje del caso Merl\u00edn no est\u00e9 \u00fanicamente en el registro de una marca. Est\u00e1 en entender que vivimos una \u00e9poca donde la propiedad intelectual, la econom\u00eda digital y la responsabilidad social ya no caminan por separado.<\/p>\n<p>Porque registrar una marca protege un negocio. Pero proteger aquello que dio origen a esa marca \u2014en este caso, un ser vivo\u2014 habla mucho m\u00e1s de la clase de empresarios y consumidores que aspiramos a ser.<\/p>\n<p>Al final, el Mundial terminar\u00e1, llegar\u00e1 otra tendencia y aparecer\u00e1 el siguiente fen\u00f3meno viral. La pregunta es si seguiremos reaccionando con la velocidad del clic&#8230; o con la madurez que exige convertir una buena historia en una buena marca, sin olvidar que algunas historias, antes que productos, siguen teniendo coraz\u00f3n. O, en este caso, alas. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carta de la editora Nelly Garc\u00eda ngarcia@latitud21.com.mx &nbsp; En otros tiempos, un personaje simp\u00e1tico se quedaba&hellip;<\/p>\n","protected":false},"author":95,"featured_media":46181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[923],"tags":[],"class_list":["post-91949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nelly-garcia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El valor de\u00a0un pato | Revista Latitud 21<\/title>\n<meta name=\"description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/l21.mx\/?p=91949\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"El valor de\u00a0un pato | Revista Latitud 21\" \/>\n<meta name=\"twitter:description\" content=\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/l21.mx\/wp-content\/uploads\/2021\/04\/nelly-garcia-carta-del-editor.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:site\" content=\"@Latitud21mx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ahernandez@latitud21.com.mx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=91949#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=91949\"},\"author\":{\"name\":\"ahernandez@latitud21.com.mx\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/b3cb342bb947a88e1fc27e05770479da\"},\"headline\":\"El valor de\u00a0un pato\",\"datePublished\":\"2026-07-02T02:56:22+00:00\",\"dateModified\":\"2026-07-02T15:58:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=91949\"},\"wordCount\":634,\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=91949#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/nelly-garcia-carta-del-editor.jpg\",\"articleSection\":[\"Nelly Garc\u00eda\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=91949\",\"url\":\"https:\\\/\\\/l21.mx\\\/?p=91949\",\"name\":\"El valor de\u00a0un pato | Revista Latitud 21\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=91949#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=91949#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/nelly-garcia-carta-del-editor.jpg\",\"datePublished\":\"2026-07-02T02:56:22+00:00\",\"dateModified\":\"2026-07-02T15:58:35+00:00\",\"description\":\"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=91949#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/l21.mx\\\/?p=91949\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=91949#primaryimage\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/nelly-garcia-carta-del-editor.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/nelly-garcia-carta-del-editor.jpg\",\"width\":900,\"height\":599},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/l21.mx\\\/?p=91949#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/l21.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El valor de\u00a0un pato\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#website\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"name\":\"Revista Latitud 21\",\"description\":\"Emprendedores  y negocios en el Caribe Mexicano\",\"publisher\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/l21.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#organization\",\"name\":\"Grupo Editorial Latitud 21 SA de CV\",\"url\":\"https:\\\/\\\/l21.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"contentUrl\":\"https:\\\/\\\/l21.mx\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/logo-l21-baja.jpg\",\"width\":250,\"height\":250,\"caption\":\"Grupo Editorial Latitud 21 SA de CV\"},\"image\":{\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RevistaLatitud21\\\/\",\"https:\\\/\\\/x.com\\\/Latitud21mx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/l21.mx\\\/#\\\/schema\\\/person\\\/b3cb342bb947a88e1fc27e05770479da\",\"name\":\"ahernandez@latitud21.com.mx\",\"url\":\"https:\\\/\\\/l21.mx\\\/?author=95\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El valor de\u00a0un pato | Revista Latitud 21","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/l21.mx\/?p=91949","twitter_card":"summary_large_image","twitter_title":"El valor de\u00a0un pato | Revista Latitud 21","twitter_description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","twitter_image":"https:\/\/l21.mx\/wp-content\/uploads\/2021\/04\/nelly-garcia-carta-del-editor.jpg","twitter_creator":"@Latitud21mx","twitter_site":"@Latitud21mx","twitter_misc":{"Escrito por":"ahernandez@latitud21.com.mx","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/l21.mx\/?p=91949#article","isPartOf":{"@id":"https:\/\/l21.mx\/?p=91949"},"author":{"name":"ahernandez@latitud21.com.mx","@id":"https:\/\/l21.mx\/#\/schema\/person\/b3cb342bb947a88e1fc27e05770479da"},"headline":"El valor de\u00a0un pato","datePublished":"2026-07-02T02:56:22+00:00","dateModified":"2026-07-02T15:58:35+00:00","mainEntityOfPage":{"@id":"https:\/\/l21.mx\/?p=91949"},"wordCount":634,"publisher":{"@id":"https:\/\/l21.mx\/#organization"},"image":{"@id":"https:\/\/l21.mx\/?p=91949#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2021\/04\/nelly-garcia-carta-del-editor.jpg","articleSection":["Nelly Garc\u00eda"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/l21.mx\/?p=91949","url":"https:\/\/l21.mx\/?p=91949","name":"El valor de\u00a0un pato | Revista Latitud 21","isPartOf":{"@id":"https:\/\/l21.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/l21.mx\/?p=91949#primaryimage"},"image":{"@id":"https:\/\/l21.mx\/?p=91949#primaryimage"},"thumbnailUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2021\/04\/nelly-garcia-carta-del-editor.jpg","datePublished":"2026-07-02T02:56:22+00:00","dateModified":"2026-07-02T15:58:35+00:00","description":"L21, Emprendedores y Negocios en el Caribe Mexicano, es la revista l\u00edder entre el Sector Empresarial y Tur\u00edstico del Caribe Mexicano.","breadcrumb":{"@id":"https:\/\/l21.mx\/?p=91949#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/l21.mx\/?p=91949"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/?p=91949#primaryimage","url":"https:\/\/l21.mx\/wp-content\/uploads\/2021\/04\/nelly-garcia-carta-del-editor.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2021\/04\/nelly-garcia-carta-del-editor.jpg","width":900,"height":599},{"@type":"BreadcrumbList","@id":"https:\/\/l21.mx\/?p=91949#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/l21.mx\/"},{"@type":"ListItem","position":2,"name":"El valor de\u00a0un pato"}]},{"@type":"WebSite","@id":"https:\/\/l21.mx\/#website","url":"https:\/\/l21.mx\/","name":"Revista Latitud 21","description":"Emprendedores  y negocios en el Caribe Mexicano","publisher":{"@id":"https:\/\/l21.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/l21.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/l21.mx\/#organization","name":"Grupo Editorial Latitud 21 SA de CV","url":"https:\/\/l21.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/","url":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","contentUrl":"https:\/\/l21.mx\/wp-content\/uploads\/2020\/10\/logo-l21-baja.jpg","width":250,"height":250,"caption":"Grupo Editorial Latitud 21 SA de CV"},"image":{"@id":"https:\/\/l21.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevistaLatitud21\/","https:\/\/x.com\/Latitud21mx"]},{"@type":"Person","@id":"https:\/\/l21.mx\/#\/schema\/person\/b3cb342bb947a88e1fc27e05770479da","name":"ahernandez@latitud21.com.mx","url":"https:\/\/l21.mx\/?author=95"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/91949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=91949"}],"version-history":[{"count":1,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/91949\/revisions"}],"predecessor-version":[{"id":91952,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/posts\/91949\/revisions\/91952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=\/wp\/v2\/media\/46181"}],"wp:attachment":[{"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=91949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=91949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/l21.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=91949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}